FLIPKART AND MYNTRA DEAL

1. MERGER AND
ACQUISITION OF
FLIPKART OVER MYNTRA

2. • What is E-Commerce?
• Internet usage in India
• Market size and growth?

4. • Online shopping website
• Co- founders - Bansal & Binny Bansal 2007
• Started -2007
• Expanded - 2010
• Payment methods
• Revenue – $11.8 billion
• Slogan: The Online Megastore

5. Acquisition of Flipkart
• 2010 : WeRead
• 2011 : Mime360
• 2011 : Chakpak.com
• 2012 : Letsbuy.com
• 2014 : Myntra.com
• 2015 : Appiterate
• 2016 : PhonePe
• 2017 : eBay

6. Competitors to Flipkart
• Amazon
• Snapdeal

7. • Co- founders Mukesh Bansal, Ashutosh
Lawania, Vineet Saxena
• Started 2007
• Untill 2010, Myntra.com was in the business
of personalization of products online. T-shirts,
mugs, greeting cards, calendars, key chains,
diaries etc.

8. • However, in 2010, the company expanded its
catalogue to retail fashion and lifestyle
products.

9. Acquisition of Myntra
• 2015 : Native5
• 2016 : Cubeit
• 2016 : Jabong

10. REASON FOR ACQUISITION
OF MYNTHRA
• Flipkart wants to expand to fashion and
lifestyle market.
• Myntra already occupies almost 30% of
fashion and lifestyle markets.
• Now to expand further it needs more finance.
• Myntra also wants to enter market-space for
garments industry.

12. FACTS
• 100% Acquisition by Flipkart
• Rs.2,000 Crore Valuation of Myntra
• Deal took place on 21 May, 2014
• Largest Ecommerce Deal in Indian History
• Myntra’s Founder will join Flipkart’s Board

13. • Only Mukesh Bansal from Myntra joins the
Flipkart board. He’ll head the fashion business
for Flipkart.
• Myntra continues to hire and expand. Have
global ambitions as well.

14. • It’s Market share has been increased to 65%.
• Myntra continues to function as an
independent entity and so does the fashion
division of Flipkart.

15. Quick fact file of the Myntra-
Flipkart deal
• All the Myntra employees get the universal
stock options
• No threat to Myntra’s online fashion
dominance by Amazon
• Key stakeholders in Myntra have become
millionaires with this deal
• There are no immediate plans of integrating
the duo but the possibilities will be explored in
near future.

17. Thank you