a glimpse into my experiences creating meaningful brand experiences

1. energetic articulate competent conf ident smart
precise talented curious skilled active adaptable strategic
creative persistent ballsy sophisticated likable

2. I HAVE WRITTEN
web copy, blogs,
news releases, a
short-story about a
soybean superhero,
feature articles,
marketing plans,
scripts, emails (for
my clients), brand
messaging, training
curricula, advertising
copy, creative
rationale, proposals,
grant requests (and I
tried to save as much
paper as possible!)

3. I HAVE
ORCHESTRATED
some really unique
things, like this
photoshoot in a corn
field at dusk, a
satisfaction survey
about enzymes, the
redesign of a corn
seed bag, an indoor
mini golf
tournament, and the
launch of a small
town veterinary
practice.

4. I HAVE
IMMERSED
myself in my clients’
“worlds” so that I can
experience their
brand, audit their
current marketing
efforts, define what
makes them unique,
organize their ideas,
set goals, create the
elements to
communicate their
story and measure
the results.

5. I HAVE
DEVELOPED
150+ e-learning
courses for a corporate
client (the CD was
from the old days). My
team defined strategic
goals, generated
topics, wrote scripts,
directed graphics,
promoted new
releases…
AND THEN
MEASURED
use rates and
satisfaction of
10,000+ learners

6. I HAVE
INTRODUCED
a client to the digital
space. That’s right –
they had no web site.
So I drafted a
framework, wrote
copy, collected
assets, managed
production, wrote
their blog posts and
updated it.

7. I HAVE PLANNED
A 100th birthday
party celebration!
And love to dabble in
other “pinteresting”
endeavors.

8. I DID ALL THIS
using knowledge I
learned at the
University of
N e b r a s k a –
Lincoln, and skills I
earned at the Greater
Madison Convention
& V i s i t o r s
Bureau, American
S o c i e t y f o r
Dermatologic
S u r g e r y, D e K a l b
C h a m b e r o f
Commerce, and
PSG Marketing
S o l u t i o n s

9. sarahsibert@me.com
636.209.0680
http://www.linkedin.com/in/sarahsibert