More Related Content Similar to Heed the Agile Commerce Imperative Keeping Pace in a Rapidly Evolving World (20) More from SAP Customer Experience (20) Heed the Agile Commerce Imperative Keeping Pace in a Rapidly Evolving World2. 2PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Q: What do the following brands have in common?
Uber Airbnb Facebook
3. 3PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
A: Zero
Uber Airbnb Facebook
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A: Zero
The world’s largest taxi
company
owns zero cars.
The world’s largest
accommodation provider
owns zero real estate.
The world’s largest media
company
creates zero content.
Uber Airbnb Facebook
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A: The value of zero?
> $590 billion
$68 billion $31 billion $492 billion
Uber Airbnb Facebook
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Kai Riemer
Chair of Discipline
Business Information Systems at
The University of Sydney
“Disruptors don’t set out to
beat you at your own game –
they change the rules.”
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Digital is no longer only a set of
sales and marketing channels.
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Digital is becoming fundamental
to your value proposition.
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And change is happening faster than ever!
Time to reach
50 million users
75 years
38 years
13 years
4 years
3.5 years
3 years
2.5 years
19 days
35 days
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“By 2018, one third of the top 20
in every industry will be disrupted
by digitally transformed
competitors.”
Frank Gens
Chief Analyst, IDC
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Under Armour: From apparel to lifestyle company
13. 13PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Agility is required:
organization,
methods, and
architecture
Ability to run at
multiple speeds
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The agile imperative – Pace Layering
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The agile imperative – bimodal IT
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“ By 2018, more than 75% of all new multi-
enterprise processes will be implemented as
distributed composite applications rather than
connected monolithic applications.”
Decomposition of monolithic applications
Source: Gartner
GARTNER
ApplicationArchitecture Key Initiative Overview
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Connected, monolithic, hosted in 1
distributed composite application
Small, distributed into the cloud
self-contained (micro) services
Cloud
Microservices – a set of adaptable building blocks
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Rapidly extend front-office
applications, test new
concepts, leveraging
prepackaged microservices.
Scale up and down as
required.
Rapidly build the next
generation of custom
applications with built-in
agility using prepackaged
microservices.
Make it easy for customers
and partners to build
compelling data-driven apps
to invent new outcome-based
business models.
Extend Build Transform
Three compelling microservices use cases
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Microservices-based commerce is very different
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And easily embeddable into customers’ daily lives
Clothing Footwear Washing
machines
Printers Refrigerators
Pets Medicines Cosmetics Alcohol and
beverages
Travel
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What about machine learning and AI?
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“[Digital transformation] should be as
architecturally flexible as possible –
incorporating reusable components and services
or deploying the same functionality across
multiple channels – while taking care not to
jeopardize the performance of existing systems.”
McKinsey & Company
Digitizing Customer Journeys: Stories from the Front Lines, May 2017