End user prospective & Market exploration

1. Mobile Purchasingin India An Buying behavior Prospective Sabyasachee Biswal

2. Flow of topic Customer segmentation Need of new device Purchase influence parameters & drivers Post purchase behavior Sabyasachee Biswal

3. Customer segmentations Sabyasachee Biswal

4. Low end users(using for last # years) Mobile usage according to NEED Only for talk & messages Need basic functions like FM & Music player* *in built with limited storage Need a long battery life VGA camera (with or without) Easy & affordable availability of repair/service Handsome cost Rough use purpose Daily necessity functions like a torch, hands free cord etc (Range between 800-1000K to 3000K appx.) Sabyasachee Biswal

5. Mid range users(check mymobile) Include some functions according to TREND FM Music players with memory card storage up to 4 GB* Camera with 1.3 mega pixel to 2 mega pixel with/without LED flash Push mail services Multi sim card enabled Blue tooth & USB port connectivity GPRS/MMS accessibility Call conference functions Social networking apps & basic messenger functions (Range 3000k- 10000k appx.) Sabyasachee Biswal

6. Premium category(Boss’s mobile or what a hand set !) According to LIFE STYLE Look of mobile (ex- Metallic body, leather back cover, color, sleek & big screen display etc.) Type like Query key board/touch segments Functionality like Camera with 4 MP or more with flash Doc. viewer/editor Instant mail & messenger services 3G & Wi-Fi services Other downloadable & pre installed apps. (Range 10000k & Above appx.) Sabyasachee Biswal

7. Special category(Check my latest one/device !!) Platforms/ operating system of mobile Symbian/Android/Windows etc. Image capturing capabilities (resolutions) Sensor enabled Apps supported & availability 3G extended functions Screen display type (ex-LED/LCD displays etc.) Screen size User friendly input (tab/key etc.) Multi connectivity & support Processors, inbuilt & optional memory storage Better browsing experience Prefer sleek & Tab designs (Price is least concerned here*) Sabyasachee Biswal

8. Need of New !! Sabyasachee Biswal

9. Purchase influence Parameter/Drivers Brand value Comparative/relative Cost End seller influence (*shop keeper/retailer) Reference influence Promotional activities (* @ store) Product availability Resale value Life cycle Sabyasachee Biswal

10. Post purchase behavior !? Seek attention Availability of service from service provider (*through alliance between manufacturer & service provider) Guide & support from manufacturer in optimal usage Availability of software from manufacturer & updates at free of cost Error free usage at least for *1 year Sabyasachee Biswal

11. Thanks for your patience  Sabyasachee Biswal