Topic:Ignoring Information & Divided Attention.

1. PREMIER UNIVERSITY
FACULTY OF BUSINESS STUDIES
Topic:
Ignoring Information & Divided Attention.

2. Prepared By:
Sanjida Ashrafi (Ananya)
Department of Accounting,
Premier University, Chittagong.

3. IGNORING
INFORMATION

4. WHAT IS IGNORING INFORMATION?
When the spotlight of our attention is voluntarily or involuntarily focused on one parts of the
environment, we may ignore, or be ‘blind’ to stimuli occurring in other parts. This phenomenon,
called inattentional blindness. Inattentional blindness - can cause us to miss some rather dramatic
change in our environment.

6. DIVIDED
ATTENTION

7. Divided attention is the ability to process two or more responses or react to
two or more different demands simultaneously. It is often referred to as
‘multi-tasking’ . However, your attention can’t be divided beyond a certain
point without a loss in performance & mental processing ability.
DEFINITION OF DIVIDED
ATTENTION