Abacus Sportswear, a pioneer of high-performance stretch waterproof fabrics, produces smart, technical clothing which combines Swedish design with quality and functionality, befitting the active golfer.
2. FA B R I K A M
Pitch Deck Title
Pitch Deck Tagline
3. Introduction Abacus Sportswear, a pioneer of high-performance stretch waterproof
fabrics, produces smart, technical clothing which combines Swedish design
with quality and functionality, befitting the active golfer.
Abacus Sportswear US is a licensee of the Abacus Company and is
registered as a limited-liability corporation. It’s the exclusive licensee of
Abacus Sportswear in the US, Canada, and Caribbean.
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4. The Team
Sandrine MORK is the business owner of Abacus Sportswear
US, LLC. She lives in Orlando, FL.
She has known the brand for more than 15 years, as her
husband used to be sponsored by them when he was playing
on the European Tour.
She has a strong and close relationship with the owner and his
wife.
She has the background, the network, and the experience to
manage and develop the brand in the US.
As a Senior Account Manager in Orlando, Florida, Sandrine was
responsible for managing over 2,500 global accounts and
driving over 1 million dollars in revenue ($12.50 average
product price) in less than three years.
She has developed and managed marketing programs,
including trade shows, direct sales and lead development.
Sandrine also knows how to hire, train and manage a sales
team.
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5. Problem
Professional and amateur golfers alike want to wear
shirts, pants and jackets that are both functional and
fashionable. Clothing that moves and breathes with
them and doesn't distract from their game.
They are willing to buy active wear like this, but
choices are limited that provide a total solution to
form and fashion.
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8/17/2018
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6. Advantage
Our passion and love for golf. We focus on golf only and
understand both the golfers and the golf retailers' needs. Our only
focus is to make functional, good looking apparel for golfers, with
all smart details made, having the golfer in mind.
We always work closely with our customers to make sure
everything is to satisfaction. That is why abacus is really named
abacus – count on it. You can count on our apparel, as well as our
entire staff.
We are the only ones on the market to use a new technology
called 37.5. It allows you to stay dry and at the right temperature
even in extreme conditions.
When it’s hot, it will cool you down and when it’s cold it will
warm you up.
The European Solheim Cup team chose abacus for 5 times in a row,
they could have picked any other brand as there are many out
there that want this honor of dressing the team. We’ve been asked
again to dress the team at the next Solheim Cup in 2019.
It's all about staying dry and feeling free when you swing.
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7. Solution
The Abacus brand offers good looking and functional apparel
with the latest fabric technologies for the active golfer on and
off the course. We focus on freedom of movement which
allows golfers to focus on that perfect moment, that perfect
golf-shot, without feeling hindered by their apparel. We
believe athletic wear should be perfectly fitted, stretchable,
lightweight, and breathable.
We want customers to be as comfortable as possible on and
off the course. We offer a complete range of products for men,
women, juniors as well as accessories
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9. Product
Core Collection
Perfect for the everyday. On and off the course. Windvent and
Drycool are just two of the technologically advanced fabrics we
use to make sure the bad weather stays out, and the comfort stays
in. Functional, comfortable, and stylish. Core is for that golfer who
wants a bit extra and is ready for almost anything Mother Nature
can throw at them.
You will find 3 ladies colors stories (black, navy and flora), and 3
colors stories for the men (black, navy and sand-shell). A Junior
collection is also available.
Our most advanced collection ever. Performance, rain, wind and
sun protection, comfort and light weight. X-Series will keep you
comfortable even in the most extreme conditions, each garment
will keep your micro-climate the perfect temperature and
humidity to allow you to focus on what's most important. Your
game.
37.5® Technology helps keep your body at the ideal core
temperature of 37.5° Celsius and helps keep the micro climate next
to your skin at the ideal relative humidity of 37.5%. When you’re
hot, it will cool you down. When you’re cold, it will warm you up.
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X-Series Collection
12. Market
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Our market segment is less about traditional demographics and is designed for the
“active person” with an appetite on a sporty lifestyle. This consumer does not stay
home if it rains outside. This consumer goes out in any weather, knowing that good
functional apparel is essential to stay dry and comfortable, while doing golf or any
other sport for that matter. Our consumer also tends to be upper income. We offer
superior functional wear at an affordable price.
13. Competition
The golf apparel industry is mature and has several key players that are competing for our business.
Companies such as Nike and Adidas have been in this market a long
time. In addition, these companies operate as their own retail outlets,
manufacturing facilities, and also wholesaler to other retailers such as
Macy's, Kohl's and others.
Competitors include:
Galvin Green - Footjoy - Adidas - Nike - Under Armour - Peter Millar-
Mizuno - Ping - Puma - Ralph Lauren - Umbro
While this kind of competition is stiff, we have a unique niche with
exclusive fabric technology in our apparel not found anywhere else in
the market that has proven extremely successful in retail outlets and
golf shops around the world.
Current Alternatives
We face competition on the rainwear from Galvin Green, mainly
because they use Gore Tex that are a strong brand in itself but where
we think it is an aged technology
Other competitors are of course also the bigger ones, Nike, Adidas,
Puma, Zero Restriction and Under Armour. We are much smaller than
our competitors, but this allows us to focus solely on golf apparel and
offering more customer friendly and personalized service.
Abacus is the #1 brand in Sweden and Denmark (including UA, Nike,
etc.) and growing quickly in Norway.
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Competitors
14. Business Model
Marketing plan
** Trade Shows - We will attend industry trade shows in order to keep abreast
of new products and trends. This will also allow us to make and maintain
industry contacts.
** Word of Mouth - By giving existing and first-time customers great service
and a fair price, the word is sure to spread. Also, the many buying agent
contacts that we already have will prove to be most beneficial in spreading
the word.
** Business Networking - Business networking at local Meet Ups and
organizations, such as the PGA and LPGA will be visited and potentially joined
as a way to increase awareness and create a virtual sales force.
** Catalog - We will distribute both the spring and fall Abacus product catalog
to new and existing purchase agent contacts.
**Three tour players endorsements with international recognition (Madeleine
Sagstrom, Katriona Matthews and Perrine Delacour on the LPGA).
We will approach retail sales from a salesperson-customer
relationship basis. We plan to visit local and golf pro-shops across
the country to introduce our products, give out samples, follow
up by email and close sales. We will contact potential out of
state customers by phone initially and send out product samples
and catalogs through the mail. This model has proven effective
for our parent company Abacus
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Sales Plan
18. Our Team
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Kelly Walker
WA-OR-MT-ID
Joe-Jo Gittelman
HI
Lisa Durkin
FL
RJ McClure
TX-AR
Shannon Wilkerson
NY-PA-NJ-WV-VA-DE-
MA
Leslie Robidoux
CA- NV
Tiffany Blaylock
CA-NV
Nancy LeMaire
NC-SC-AL-TN-GA
19. Funding
Sandrine, the owner, already
invested in the company to
launch it.
We are now looking at more
equity in order to buy inventory
and be able to pay the operating
expenses.
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Owner Investment Funding
