AFP handles all aspects of the multi-faceted installation, including design, layout, equipment supply and ongoing maintenance at California State University. With Chico being a classic “college town” with the University heavily integrated within the local community, AFP works closely with the city of Chico to address all city-based logistics related to the substantial demands of the installation process.

1. Advantage Fitness Products (AFP) designs Fitness Center for
California State University, Chico
Key Stats:
Precor Experience Series Cardio
CardioTheater Integrated Entertainment
Star Trac Espinning
Precor C-Line Strength Systems
Paramount SP Strength Circuit
Tuff Stuff XXL Lifting Pro Platforms
Advantage Line Urethane Dumbbells & Plates
Facility:
Wild Cat Student Recreation Complex
Location:
Chico, CA
Website:
www.afproducts.com

2. When Chico State set out to develop its new Wildcat Recreation Center, it turned to
Advantage Fitness Products, (AFP) to handle the fitness center design, supply and
installation of this massive complex. Because the facility was paid for with student
dollars, the end result had to be nothing short of extraordinary. Bringing its full
arsenal of industry-leading relationships, cost-effective and environmentally friendly
solutions to the task, AFP delivered in grand fashion. An extensive project that
required collaboration with the University and the City of Chico, AFP was able to help
bring students and faculty the extraordinary facility they envisioned, while
minimizing costs and logistical challenges every step of the way.
Project Summary:
California State University, Chico and Advantage Fitness Products, (AFP) recently
completed a project, four years in the making, the elaborate fitness center
installation within the newly developed Wild Cat Student Recreation Complex. AFP
handled all aspects of the multi-faceted installation, including design, layout,
equipment supply and ongoing maintenance. With Chico being a classic “college
town” with the University heavily integrated within the local community, AFP worked
closely with the city of Chico to address all city-based logistics related to the
substantial demands of the installation process.
AFP was selected by the University for its significant experience with student
recreation center installations, and its track record for providing high-quality fitness
solutions, while keeping costs to a minimum. Because the new “Wild Cat Recreation
Center” was funded through student tuition payments, it was critical that the facility
exude an undeniable “wow” factor that would validate the student dollars spent.
Results:
Led by National Accounts Manager, Paul Grierson, AFP collaborated with “Wild Cat
Recreation Center” lead architects on fitness center design and planning, well in
advance of groundbreaking to ensure every nuance affecting long-term value was
addressed and pitfalls were avoided. Electrical wire routing and architectural design
were approached with a mindset of keeping the facility scalable to accommodate
future upgrades, without incurring significant construction costs down the road.
Once again, AFP tapped into its industry-leading manufacturer relationships to fulfill
the impressive two-level “Wild Cat Recreation Center’s” every need. Its lower level
offers every meaningful strength training resource, including resistance training
machines, a full range of free weights, benches and dumbbells, and a wide array of
core training and stretching accessories. The upper level is devoted to an extensive
lineup of Cardio Theater equipments from the industry leaders at Precor. But the
facility’s “wow” factor resides in much more than its extensive strength and
conditioning elements.

3. AFP was also involved in the installation of its indoor volleyball and basketball courts,
soccer field, running track and outdoor pool. The facility features every
environmentally conscious resource available, and meets LEED certification
standards for environmentally compliant facilities. The installation process was no
easy task. As a true “university town,” the city of Chico revolves around the
university campus. Therefore, a critical factor to the success of this installation was
AFP working closely with the City of Chico and local law enforcement to secure
permits, and block off streets and traffic so that the elaborate installation elements
could be executed on the specific delivery and installation dates set forth by the
University’s planning team.
Once the brick and mortar elements were completed and equipment and accessories
were firmly in place, the university was wise to take advantage of two extremely
cost-effective and valuable resources related to the ongoing success of the facility.
First, the university will be utilizing AFP’s proprietary online Facility, Supply &
Support system. The online service allows facility managers password access to their
own inventory web page through AFPs Fitnessfacility.com online facility management
program. This intuitive software allows them to easily manage their equipment
inventory, anticipate when preventative maintenance is required, maximize the life
of the equipment and avoid costly breakdowns.
Secondly, the University and AFP negotiated a preventative maintenance contract, to
place the time-consuming responsibility of on-going maintenance and upkeep in
AFP’s capable hands.
For more details visit http://www.afproducts.com/resources/case-study/california-state-
university-chico