A Presentation created for a University Media Studies assignment to fulfil a Manipulating the Media module. Answering the question, "In France, Canal Plus are to close down their 3D television service after just 18 months. To what extent does new technology shape our viewing practices, or are social contexts more likely to shape the technologies that succeed?"

3. To what extent does new technology shape our viewing practices Or Are social contexts likely to shape the technologies that succeed?

4. Social Technological Historical Economical

6. What effect does 3D have on our viewing practices?

7. 3D Cinema in the 1950's 3D Cinema in the 1980's

8. 'Audiences complained of eye strain and headaches when the projections were not aligned correctly' (Pocket Lint, The History of 3D Cinema , 2009)

9. 'change our film going experience forever'

10. "The only thing I get annoyed about is the image being a little dull. It does feel like you're looking at the movie with sunglasses on." (BBC, 2010).

11. 'Children could potentially suffer permanent damage from regular and extensive exposure to 3D images on a screen.’ (BBC, 2011)

12. 'Charging customers of 3D films up to 41% more than those seeing standard films' The Daily Mail

14. 'Even though everybody at the time thought that Betamax was ‘technologically superior’ VHS had a better marketing strategy Jack Schofield’s report in the Guardian (2003)

15. ‘ It lost because, at the time, it could not do what consumers wanted: record a whole movie unattended. And although Betamax playing time was extended, they never caught up with VHS.’ The Guardian 2003

16. 'VHS won because the’ whole product’ did what people wanted at a price they were willing to pay’ The Guardian 2003

17. The social contexts shape the technologies that succeed, and subsequently the technologies that succeed shape our viewing practices.

19. In Conclusion... People are just generally NOT interested in 3D

20. Thank You, Retro Falcons www.samurban.tumblr.com www.tbarttelot.tumblr.com www.ryanmmc.wordpress.com

21. References Digital TV Europe, January 3rd 2012. Canal Plus delivers blow to 3D TV with channel closure. {online} - Available at < http://www.digitaltveurope.net/18881/canal-plus-delivers-blow-to-3d-tv-with-channel-closure/ > [Accessed on January 19th 2012] Williams, R. (1974). Television: Technology and Cultural form . London: Collins. BBC, 1953: Queen Elizabeth takes coronation oath. {online} - Available at < > [Accessed on February 1st 2012] Pocket Lint, Sung.D, September 21st 2009, The History of 3D Cinema. {online} - Available at < http://www.pocket-lint.com/news/27146/the-history-of-3d-cinema > [Accessed on January 19th 2012] The Guardian, Brooks. X, August 20th 2009, Is James Cameron's 3D movie Avatar the shape of cinema to come? {online} - Available at < http://www.guardian.co.uk/film/2009/aug/20/james-cameron-avatar-3d-film > [Accessed on January 24th 2012] BBC, Saunders. M, May 18th 2010. ‘ Paying the price for 3D roll-out ’ {online} - Available at < http://news.bbc.co.uk/1/hi/entertainment/8605421.stm > [Accessed on January 19th 2012] BBC, Hudson. A, January 28th 2011. ‘ Could 3D television be dangerous to watch ’ {online} - Available at < http://news.bbc.co.uk/1/hi/programmes/click_online/9378577.stm > [Accessed on January 19th 2012] The Daily Mail. Thomas.L, ‘ Have filmgoers seen through the 3D hype? Movie fans fed up with inflated cinema prices opt for traditional 2D screenings ’ {online} - Available at < http://www.dailymail.co.uk/tvshowbiz/article-2086535/Movie-fans-fed-3D-cinema-prices-opt-traditional-2D-screenings.html#ixzz1lbwnUGoX > [Accessed on January 20th 2012] The Guardian. Schofield.J January 25th 2003 ‘ Why VHS was better than Betamax ’ { online} - Available at < http://www.guardian.co.uk/technology/2003/jan/25/comment.comment > [Accessed on February 1st 2012]