3. Introduction
SAP Stands for Systems Applications and Products in Data Processing
Founded in 1972
SAP is the world’s leading provider of Enterprise Application Software
Headquarters in Walldorf, Germany
Ownership: Public(Frankfurter Stock Exchange, NYSE: SAP)
https://www.youtube.com/watch?v=stIU1vuWc3Q
Source : www.sap.com/investor , Factsheet April 2011
4. Current
The 3RD LARGEST independent software supplier in the world
12 million users
121,000 installations worldwide
More than 1,500 SAP partners, over 25 industry-specific business solutions, and more than 41,200 customers
in 120 countries.
The firm is aiming to move down into the mid-market user based with its long-awaited software as a service
(SaaS) push through its recent Business By design announcement.
Source : www.sap.com/investor ,
Factsheet April 2011
6. SAP ENGINEERING &
CONSTRUCTION 10.5%
SAP HIGH TECH &
ELECTRONICS 11.3%
SAP CHEMICALS 9.5%
SAP CONSUMER
PRODUCTS 10.3%
Consulting & Professional Services 6.0%
SAP RETAIL 6.3%
SAP PHARMA -
CEUTICALS 3.4%
SAP PUBLIC SECTOR 3.4%
SAP OIL & GAS 3.2%
Metal, Paper & Wood
Products 2.8%
Services 3.1%
SAP HEALTHCARE 2.3%
SAP BANKING 2.0%
SAP MEDIA 2.3%
Others 11.5%
SAP UTILITIES 3.9%
SAP AUTOMOTIVE 4.8%
SAP TELECOM-
MUNICATIONS 3.4%
Worldwide
SECTORS
9. Entering small and mid-sized business market
To focus on partnering with companies instead of acquiring e.g. Partnership with Oracle
Great customer service and support
Training students at colleges and universities
ERP applications on cell phones
13. SAP vs ORACLE
Companies prefer SAP because they
believes that it is:
committed to research and design
Provides high level of customer service.
capable of operating with other products
such as databases.
able to deliver better vision
Those in favour of Oracle believes
that it is:
easy to use and more flexible.
requires four times more internal
resources and twice the spending on
training than oracle
Coming up with its Fusion
Applications it would prove beneficial
to be used with its own database.
14. Starter packs
• $1,178 each
• Limited to
maximum
five users
Professional
user
• $2,975 per
user
• One time
fee-based
on number
of users
need access
to sap
software
Limited Users
• $1,488 per
user
• Specific
access to the
system
• Include
limited
logistics,
CRM and
financials
PRICING MODEL $
15. Maintenance / Install / Configuration / Support
Costs
Maintenance – 18% of total software cost
Annual fee. Includes security and software upgrades and covers regular maintenance.
Install & Configuration – $195 / hour
The cost and timeline of implementation varies depending on the specific needs of each
business
16. What is SAP HANA?
SAP HANA is the latest in-memory analytics product.
Using HANA, companies can do ad hoc analysis of large
volumes of big data in real time
SAP HANA is a completely re-imagined platform for
real-time business
SAP HANA transforms businesses by streamlining
transactions, analytics, planning, and predictive data
processing on a single in-memory database so
business can operate in real time
16
17. Analysis
SAP’s focus on small and mid sized businesses and on partnering instead of acquiring
has helped it gain the edge over Oracle.
Its policy of great customer service and support has paid off for the company.
Due to the higher complexity and degree of customization SAP proves to be a costlier
affair than oracle which goes in favour of oracle.
Oracle with the launch of its fusion application can penetrate in the ERP market.
Even though these two companies are fierce competitors in the ERP domain, they co-
operate each other when it comes to customer service and support for their
complimentary products.
They compete on product differentiation and services rather than prices.
18. Summary
SAP CRM Benefits for Organizations
Competitive Advantages
Increased Revenue
Potential to Lower Costs
SAP CRM Benefits for Customers
Better and Personalized Service
Consistent interactions across all channels and touch points
Other Advantages
First-class functions for marketing, sales, and service
Extensive analysis as a basis for decision making
Seamless integration with SAP Business Suite solutions and other applications
“The Best Run Businesses Run SAP - SAP CRM is the Market Leader in CRM Solutions“
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