Postcards have been used since 1870 and serve various purposes. When designing a postcard, size guidelines must be followed to avoid extra postage charges. The front of the postcard should have decorated text while the back should be glossy and attractive. Specific steps must be followed when designing postcards with bleed, such as allowing extra space and not placing important elements too close to the edge. Key elements like the address box and stamp box must be included in specific locations. Short messages can be written in the designated text area.

1. Postcard Design Guidelines
The history of postcards is golden, it was circulated for the first time in the year 1870 by
Dr. Emanuel Herrmann. After this, postcard have become one of the most important part
of our society. Postcards are used by various professionals for different purposes.
Postcards are used by advertising agency for the purpose of advertise, they are used by
travellers to share their experiences to the loved ones, postcard likewise have different
functionality according to the requirements of an individual. They are also an
economical, simple means but is quite effective. To design a postcard you need to
consider on different things.
While designing a postcard first thing that comes in your mind is the size of the postcard.
The size of your postcard should be according to the postal guidelines, according to
which the size of your postcard should be in-between five and six inches in length and
3.5 to 4.25 inches in height. If your card gets greater than this you will be charged for full
postage. A postcard should have a well decorated front part for the text and a glossy,
attractive and effective back. You can use your own different ideas for making it an
effective piece.

2. For designing it in bleed you need to follow some simple steps. First step would be to
measure and add 0.125 to each side on both of the front and backside of the postcard. The
remaining 1/8 part will be snipped off by the one who prints it. You should consider the
fact that anything on that 1/8 part will be snipped off. So, you should not add any text or
any other important element nearer or into that. Next would be choosing a correct photo
for your back of the postcard. The front part of it can be divided into two parts one half
for your message and the other remaining part for address. Make a box on the address
writing part, which is on the lower part of the right side and outline it beautifully.
You need to place a small, square outline on the top right corner of the postcard. This is
the point where you need to place your post stamp after making the postcard. A small box
of size 0.75 by 0.5 inches would be better. You can remove the outline if you have
decided to print the stamp directly into each postcard by the use of automated machine. to
write a message you can occupy the message area which is on the left hand side of the
postcard. You have the option to leave it blank if you don’t have any message but in the
case you have any message you can use the space. Your message should be short because
of enclosed area. Use the attractive words and phrases to make your postcard more
effective one. Finally, revise the postcard for the last time and see for any incorrectness
or mistakes and if you found any of them then don’t hesitate to correct it.
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