Powerpoint presentation for my rebranding of the Perry's A/W Menswear Department.

2. 1. Mission Statement
2. Policy & Practices
3. Buying, Pricing
4. Competitors & Tradeshows
5. Our Target Customers A, B & C
6. Megatrend/trends
7. Color Trends and Materials
8. Flats/Silhouettes

3. • Our goal for this new 2012 season is to completely revamp the
department, in order to bring in a much wider range of
customers, while still staying true to our core brands.
• Perry’s Menswear Dept. is looking to provide higher-end clothing to
our new potential customers, while keeping the basics that will keep
our original following, conveying a richer and more luxurious feel to
all that enjoy shopping at our locations.

4. • Price Matching- We will match any price on an item that we offer.. Not
including discounted goods. Unfortunately, we do not price match
discount promotions, websites or discounter stores.
• Returns Policy- We will honor any return within 30 days with a reciept.
Perry’s will offer a gift card or a store credit in place of the returned items.
• Customer Service- 24 hour online customer service will be available, as
well as a toll-free number for any questions or problems a customer might
have.

5. • Perry’s as a company always put the customers first, and are
becoming ever increasingly involved in human rights campaigns as
well as the environment. We are in the process of building our
company up to become one of the most ecologically and
sociologically friendly companies here in America. This takes time,
so during the process, we are becoming involved with human rights
campaigns, community outreach programs, and non-profit
organizations.

6. • Our company will continue to carry top national brands
such as Ralph Lauren, Calvin Klein, Levi’s, Dockers, and
Guess will be standards among our shelves, but we will
also carry trendier brands like Cheap Monday
Jeans, Mavi, Ben Sherman, and Fred Perry. This will
keep us ahead of the competition.

7. • Tops- $50-$300
• Pants- $75-$250
• Denim- $60-$220
• Outerwear- $150-$400

8. • Our competitors are some of
the other major department
stores, such as Macy’s,
Nordstrom and Lord &
Taylor’s, but what will set us
apart is some newer, younger
companies we are looking to
get into, such as Alter,
TopShop Men, Opening
Ceremony, All Saints, GANT,
and even smaller brands like
Odin.
• We will also be browsing all of
the US Tradeshows such as
MRket NY, ENKNYC, and
Vanguard, which are strictly
menswear tradeshows. They
offer everything from classic
staples to examples of future
trends.

9. • Avg. Age – 30
• Family Income - $75,000+
• Avg. Purchase- $200-$400
• This man loves his trends and his classics.
He loves looking his best, and won’t mind
splurging on an item or a few if he feels he
must have it.
• He is a sophisticated dresser, but is willing to
take risks, whether it be in color or cut. He
loves brands like Fred Perry and Ben
Sherman.
• The average age of this gentleman is in his
late 20’s to early 30’s, single, full of
adventure, and makes over $70k a year.
Average purchase is $200-400 a visit every
month

10. • Avg. Age- 35- early 40s
• Family Income- $60k^
• Avg. Purchase- $200
• Looking to settle down. He still loves to
have fun and look great and is more
conscious of prices. Sales are a big
incentive to buy, because he is saving
for his future (or growing) family and
home.
• Has more money to play with, but is less
impulsive than his younger self, but is
still willing to splurge on a well-
constructed garment that will last a
while.
• Our customer still likes to express
himself though, so less expensive
clothes with great style and fit is still a
must. Purchases mostly staples like
work items, but will buy trendier
separates when there are good sales.

11. • Avg. Age- 18-23, 45+
• Family Income - $45k
• Average Purchase - $100
• Like to look nice, but are looking for a
value. They have less money to play
around with, due to college or having a
family, but like to look their best with the
budget they have, so these gentlemen
come to Perry’s. These men also love
sale prices, but will come here and
splurge a few times a year to pick up all
of their trendy staples.
• They are looking to fill their basic
needs, while still looking sharp, at
affordable prices.
• Buys seasonal items like winter
coats, sweaters, and will purchase
multiple staple items during a big
sale, i.e. dress shirts, suits, pants, etc.

14. For the Fall/Winter season,
Perry’s is sticking with their
basic textiles, just
constructed in more unique
ways. There will be a focus
on wool, cotton, fleece,
denim, leather, and
shearling.
The colors to the left are the
trend driven colors, a play
of mellow, minimalist colors
but with a slight cool edge,
made even more modern by
the silhouettes they
accompany.