1. Samantha Rogan
Producer and audience
In this essay i will be discussing how and why film producers target different audiences.
There are a lot of different factors that have to be considered when choosing a target
audience
Plot
Based on the marvel comic’s character from World War 2, a brave
young soldier (Steve Rogers) volunteers to undergo experiments for
the us army super soldier program. They succeed in making him
into a human weapon. They realise that he is too expensive to put
him into combat so instead they make him an army celebrity and
parade him across Europe. A Nazi plot reveals itself and Rogers
must stand up and become the first avenger to save his country, he
becomes captain America. During a mission to Germany to stop the
archenemy the red skull from launching rockets at the allies captain
America sacrifices himself and ends up frozen for 6 decades.
Captain America’s target audience is comic book fans
Genre- sci-fi, adventure and action
Director- Joe Johnston
Producer- Kevin feige
Screenplay- Christopher Markus and Stephen Mcfeely
Based on- Captain America by Joe Simon and Jack Kirby
Starring- Chris Evans, Tommy lee Jones, Hugo weaving and Hayley Atwell
Distributer- paramount pictures
Budget-$140, 000, 000
Box office takings- $368,608,363
UK release date- 29th July 2011

2. Samantha Rogan
Marketing
The first television advertisement was aired in the United States during the superbowl XLV
on the fox network, paramount paid $3 million to run the 30 second advertisement