2. Telenor, Mobilink and Ufone
have all come out with packages
catered towards the Karachi audience only.
To bring Zong 4G top of mind
among the audience in Karachi.
Storm each town with
various execution models.
SIM Selling and MNP on spot.
Brief
7. TARGETING THE KARACHI MARKET!
A campaign that aims
to find the true Karachite.
SIMfor a True Karachite!
8. SHAPE OF THE IDEA
Molding the idea into different forms for maximumexposure.
Float for Mohalla Activation
Market Places
MALLS, CINEMAS, BOWLING ALLEYS