2. Brief
Design required for IMT and LMT trade
by highlighting Pepsi generation with Lays.
Trade Tools Required:
o Category
o End Mode
o Podium
o FSU
Objective
To create and recommend functional tools that fits in the existing retail environment
and generate impactful consumer engagement.
3. Retail Scope
A breakdown of retail/trade outlets nationwide based on a cascading tier system.
The Tier’s created should not be based on geographical metrics
instead they should be based on volumetric sales.
Trade Tools IMT LMT
Category
End Mode
Podium
Floor Stand Unit