FASCINATE: Your 7 Triggers of Persuasion and Captivation
. Why are you captivated by some people, but not others? How do certain leaders convince you to change your opinion, yet others go ignored? Why do you vividly remember some events, while most get filed into your mental spam filter? The answer: the 7 triggers of fascination.

1. Meet your
7 fascination
triggers
Meet your 7
FASCINATION
triggers

2. A trigger is a deeply-rooted means of arousing intense
interest. Each trigger provokes a different response.
WHAT IS A TRIGGER?
?

3. YOU HAVE SEVEN TRIGGERS:
POWER
LUST
MYSTIQ
ALARM
PRESTIG
VICE
TRUST
Let’s take the triggers
one-by-one, shall we?
POWER
LUST
MYSTIQUE
ALARM
PRESTIGE
VICE
TRUST

4. POWER
Why We Focus on the People
and Things That Control Us

5. YOU
WILL
CONTROL
OTHERS.
They will defer to you and your message.
If you effectively trigger power

6. LUST:
Why We Crave the
Experience of Pleasure

7. & MORE
If you trigger LUST
you will draw others closer.
until satiated.
WANTING MORE
They will CRAVE your message,

8. Why We’re Intrigued by
Unanswered Questions
MYSTIQUE:

9. POWER
LUST
MYSTIQ
ALARM
PRESTIG
VICE
TRUST
Trigger mystique, and you’ll encourage
others to learn more about your message.
They’ll be intrigued, and seek information.

10. ALARM:
Why We Take Action at the
Threat of Negative Consequences

11. With alarm, you compel others to
behave more urgently. They’ll take
action in order to avoid negative
consequences.

12. PRESTIGE:
Why We Fixate on Symbols of
Rank and Respect

13. A message with prestige will elevate
you above others, inspiring
covetousness or envy.

14. Why We’re Tempted by “Forbidden Fruit”
VICE

15. By triggering vice,
your message will TEMPT
others to deviate from their
usual code of conduct. THEY’LL ACT
OUTSIDE OF
STANDARD
HABITS OR
NORMS.

16. Why We’re Loyal to
Predictable, Reliable Options
TRUST:

17. your message will
COMFORT OTHERS,
RELAX THEM,
AND BIND THEM
more closely to you.
WITH TRUST

18. POWER
LUST
MYSTIQ
ALARM
PRESTIG
VICE
TRUST
Each trigger leads to a different response.
You’ll select triggers depending on the
audience, and your desired result.

19. POWER
LUST
MYSTIQ
ALARM
PRESTIG
VICE
TRUST
By mastering the triggers,
your ideas become
more memorable.
Your communication becomes
more compelling.
Your marriage becomes
more lasting.

20. And, YOU become more influential and persuasive.

21. Whether you realize it or not, you’re already using these triggers.
THE QUESTION IS:
are you using the RIGHT TRIGGERS,
in the RIGHT WAY, to get your desired result?

22. This book will show you how.

23. www.SallyHogshead.com