The most effective sales organizations understand how to leverage technology. They put their teams in a position to excel without taking away the human element. Technology is evolving faster than ever. It impacts every aspect of sales from hiring and onboarding to how we communicate with customers and the value we add as sales professionals throughout the sales process. In this presentation, John will talk about how the best companies in the world are using context in all areas of their business to stay ahead. In this session, you will learn how to: . How to develop exceptional messaging. . How the best companies in the world are using context in all areas of their business to stay ahead.