1.
The business
behind the metrics
is your business.
COPPER x APPEALIE

2.
#1
COPPER x APPEALIE
Product Market fit
& Go-To-Market fit
are interdependent.

3.
#2
COPPER x APPEALIE
Have real people
processes.

4.
COPPER x APPEALIE
Org structure evolution Q3 → Q2 2020
VP
Engineering
CRO
Revenue
Leadership
Growth Marketing Sales CS Partner
Ops
INTEGRATED GO-TO-MARKET TEAM
CCO
CEO
EA
VP
Product
CFO
GC /
Compliance
CHRO

5.
#3
COPPER x APPEALIE
Everyone is in Sales
Customer Success.

6.
#4
COPPER x APPEALIE
Set goals at
Company &
Team levels.

7.
NO PROGRESS DELIVERED

8.
#5
COPPER x APPEALIE
Every leader
provides a forecast,
weekly to each
other.

9.
*FORECAST

10.
#6
COPPER x APPEALIE
Communicate,
Communicate,
Communicate.

11.
COPPER x APPEALIE
Operating Cadence Checklist
Simplify,
Focus on execution,
Accountability
→ Weekly Estaff (Scorecard, Metrics)
→ Extended Leadership team weekly
after eStaff - OKRs
→ Weekly all company playback - 30 min.
→ Weekly CEO Email
→ Monthly All hands
→ Quarterly QBR
→ Board - Monthly Flash, Mid Q Call,
Quarterly Meeting

12.
COPPER x APPEALIE
On Culture,
authenticity
trumps all.
#7

13.
COPPER x APPEALIE
Focus on the inputs.
→ Leading vs lagging indicators
→ Customer first
→ Lead with vulnerability
→ Do the right thing, make things the right way

14.
THAT’S A WRAP
Thank You.
linkedin.com/in/dennisfois/
copper.com