Presentation from Salesforce.org Higher Ed Summit 2017 by: Nayeli Quiros of the ASU Foundation & Paul Lundy from Fonteva So many Universities have taken advantage of the Salesforce Connected Campus approach yet still approach Alumni Membership as custom development projects or buy off platform Events Management solutions rather than use apps built 100% native on Salesforce. In this session we will look at utilizing Fonteva's AlumniNation and Assemble Events Apps to manage these elements of your connected campus entirely on the Salesforce platform. We will show you how Arizona State University is doing just that with Fonteva's AlumniNation and Assemble Events apps.

1. ASU and Fonteva
​Nayeli Quiros and Paul Lundy
Innovators in the alumni experience

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A little bit about Fonteva . . .
✓Headquartered in Arlington, VA
✓Gold Salesforce Partner since 2013
✓ Builders of AlumniNation
▪ Membership
▪ Events
▪ eCommerce
▪ Communities

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Partners with ASU Since 2014
✓ ASU uses AlumniNation for the following:
▪ Alumni Community
▪ Creating and managing events
▪ Accepting online donations
▪ Sell ASU merchandising
▪ Measuring alumni engagement
▪ Gain a 360-degree view of its alumni

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Background on ASU
✓ U.S. News & World Report rank ASU No. 1 among the Most
Innovative Schools in America
✓ 438,064 living alumni
✓ 30,110 alumni members
✓ 98,146 current students
▪ Metropolitan Campus: 71,946
▪ Online: 26,200
✓ 8,050 YTD event registrants

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Powering The Connected Alumni Experience…
The Connected Alumnus
Clarice Myers

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Powering The Connected Alumni Experience…
The Connected Alumnus
Clarice Myers

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Powering The Connected Alumni Experience…
A marketing
email is sent
to Clarice’s
inbox.

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Powering The Connected Alumni Experience…
Clarice thinks
it over and
decides it’s
time to
“Upgrade”
her
membership.

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Powering The Connected Alumni Experience…
She decides
to upgrade
to “Maroon
Member”

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Powering The Connected Alumni Experience…
Clarice can
now choose
the level of
Maroon
Member
she would
like to
commit to
and can
even pay in
installments
.

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Powering The Connected Alumni Experience…
Clarice adds
the donation
to her cart
and can use
her saved
payment
method to pay
for her
upgraded
membership.

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Powering The Connected Alumni Experience…
She navigates
back to her
main page to
review her
profile
information.
Clarice Myers
123 Fake Street
Chandler
AZ
85224
United States
Ms.
Clarice
Myers

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Powering The Connected Alumni Experience…
Clarice
decides to
look up a
former
classmate.

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Powering The Connected Alumni Experience…
She finds her
friend, John
Smith.
John Smith
John Smith
John Smith
John Smith
John Smith
John Smith
John Smith
John Smith
John Smith
John Smith
John Smith
John Smith
John Smith
John Smith
John Smith

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Powering The Connected Alumni Experience…
Clarice can
also browse
various
chapters and
can join as
many as she
would like.

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Powering The Connected Alumni Experience…
She can search
for events she
would like to
participate in.
The Medallion
Scholars
Dinner
catches here
eye.

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Powering The Connected Alumni Experience…
She can learn
more about
the event and
register.

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Powering The Connected Alumni Experience…
She can also
browse
through the
estore and
purchase ASU
swag.

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Fully Engaged Alumnus with the University community
Respond
(emails)
Engage with
community
(joins a group or searches
directory)
Join/Upgrade
(memberships)
Attend
(events)
Purchase
(eStore)
Clarice Myers
The Connected Alumnus

20. Powering The Connected Employee Experience…
The Connected Alumnus

21. Powering The Connected Employee Experience…
The connected
employee logs
in and
immediately
sees a full suite
of data
visualizations
on their
dashboard.
This dashboard
displays
membership
subscription
data.

22. . . . While this
one shows
event data.
Because its
built on
Salesforce
dashboards
are totally
configurable
and we can
create as
many as we
like.
Powering The Connected Employee Experience…

23. It’s simple for
staff to create
a new event.
Powering The Connected Employee Experience…

24. And you can
create a really
complex event
with multiple
ticket types,
venues,
tracks, and
sponsors.
Powering The Connected Employee Experience…

25. As you can see
this event is in
draft mode. I
am able to
play around
with the event
and preview it
before it
becomes
accessible to
our alumni.
Powering The Connected Employee Experience…

26. Staff can get a
complete 360
view of
alumni
engagement
from the
portal. This
screen
displays their
contact
information.
Powering The Connected Employee Experience…

27. And when you
scroll down
you can see
Badges
earned,
Memberships,
Events
attended
Orders, and
Groups they
have joined.
Powering The Connected Employee Experience…

28. Powering The Connected Employee Experience…
The marketing
team can
create and add
contacts to
campaigns and
visualize their
progress with
dashboards

29. Powering The Connected Employee Experience…
The accounting
team can
export all the
transaction
data to import
into our
accounting
software

30. Fully Empowered Employee
Plan
(events)
Market
(campaigns)
Member Acquisition/
Retention
(memberships)
Transact
(accounting)
Analyze
(reports/dashboards)
The Connected Employee

31. Questions

32. Thank you!