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Global Vision! Local Passion!
易世界網際傳媒
E-Global Media Pro. Inc.
Global Vision! Local Passion!
Global Vision! Local Passion!
旅遊類
搜尋類
社群類
新聞/入口/
論壇類
聯播網RTB
影音類
傳統媒體
Global Vision! Local Passion!
世界這麼大,該如何下手?
Global Vision! Local Passion!
通常我們需要幾個條件
• 目標市場
– 範圍最好小到“城市”
– 東京都 人口 1,350萬人
– 東京都+周邊衛星城市 超過3,700萬人
Global Vision! Local Passion!
通常我們需要幾個條件
• 欲推廣的活動或品牌, 服務
Global Vision! Local Passion!
通常我們需要幾個條件
• 推廣時間/區間
– 配合活動的節奏
• 配合線下參展?
• 活動徵集,然後抽獎?
– 配合當地節慶
• 西方感恩節
• 新加坡F1
• 香港農曆春節只放三天
– 目標人群的日常
Global Vision! Local Passion!
通常我們需要幾個條件
• 目標人群
– 其實是男是女,幾歲不重要,重要的是行為意向
– 除非是登入/認證服務
– 男人才買車?
– 女生才買母嬰商品?
– Insight
Global Vision! Local Passion!
通常我們需要幾個條件
• 預算分配
– 與活動
– 與時間
– 與地區
– 與目標人群
Global Vision! Local Passion!
接下來,媒體怎麼選擇?
世界那麼大, 人這麼多, 網站那麼多, 行為那麼多變
Global Vision! Local Passion!
以前
Global Vision! Local Passion!
現在
Global Vision! Local Passion!
不變的是
• 大量搜尋
• 資料收集比較
• 專業工作
Global Vision! Local Passion!
世界太大,但我們預算有限
Global Vision! Local Passion!
目標對象,
除了人群精準,還需要行為精準
Global Vision! Local Passion!
Premium
media
Mass media
Global Vision! Local Passion!
Premium
media
Mass media
精準,
單價成本高
大海撈針,
單價成本低
Global Vision! Local Passion!
認知 興趣 搜尋 需求 行動 分享
(購買)決策流程
Global Vision! Local Passion!
期待與您一起開拓全世界
廣告服務聯絡方式
:et@egmp.com.tw
dw@egmp.com.tw
:http://egmp.com.tw
:02-8786-1396
:02-8786-1297

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海外媒體採購前,我們要怎麼開始?

  • 1. Global Vision! Local Passion! 易世界網際傳媒 E-Global Media Pro. Inc. Global Vision! Local Passion!
  • 2. Global Vision! Local Passion! 旅遊類 搜尋類 社群類 新聞/入口/ 論壇類 聯播網RTB 影音類 傳統媒體
  • 3. Global Vision! Local Passion! 世界這麼大,該如何下手?
  • 4. Global Vision! Local Passion! 通常我們需要幾個條件 • 目標市場 – 範圍最好小到“城市” – 東京都 人口 1,350萬人 – 東京都+周邊衛星城市 超過3,700萬人
  • 5. Global Vision! Local Passion! 通常我們需要幾個條件 • 欲推廣的活動或品牌, 服務
  • 6. Global Vision! Local Passion! 通常我們需要幾個條件 • 推廣時間/區間 – 配合活動的節奏 • 配合線下參展? • 活動徵集,然後抽獎? – 配合當地節慶 • 西方感恩節 • 新加坡F1 • 香港農曆春節只放三天 – 目標人群的日常
  • 7. Global Vision! Local Passion! 通常我們需要幾個條件 • 目標人群 – 其實是男是女,幾歲不重要,重要的是行為意向 – 除非是登入/認證服務 – 男人才買車? – 女生才買母嬰商品? – Insight
  • 8. Global Vision! Local Passion! 通常我們需要幾個條件 • 預算分配 – 與活動 – 與時間 – 與地區 – 與目標人群
  • 9. Global Vision! Local Passion! 接下來,媒體怎麼選擇? 世界那麼大, 人這麼多, 網站那麼多, 行為那麼多變
  • 10. Global Vision! Local Passion! 以前
  • 11. Global Vision! Local Passion! 現在
  • 12. Global Vision! Local Passion! 不變的是 • 大量搜尋 • 資料收集比較 • 專業工作
  • 13. Global Vision! Local Passion! 世界太大,但我們預算有限
  • 14. Global Vision! Local Passion! 目標對象, 除了人群精準,還需要行為精準
  • 15. Global Vision! Local Passion! Premium media Mass media
  • 16. Global Vision! Local Passion! Premium media Mass media 精準, 單價成本高 大海撈針, 單價成本低
  • 17. Global Vision! Local Passion! 認知 興趣 搜尋 需求 行動 分享 (購買)決策流程
  • 18. Global Vision! Local Passion! 期待與您一起開拓全世界 廣告服務聯絡方式 :et@egmp.com.tw dw@egmp.com.tw :http://egmp.com.tw :02-8786-1396 :02-8786-1297