Observations Lab for Creativity course

1. Observation Lab
SaileshRao

2. Whole Foods
• Creates an Experience..
• All Vegan items are in one place…
• Smells of coffee and baked goods..
• Even Seafood section doesn’t stink..
• Well lit, well organized
• Expensive...
• Sample food items available…

3. Trader Joes
• Kids play games! ...
• Buccaneer murals…
• Staff dressed for the part..
• Inexpensive!
• Sample food items available…
• Great Music

4. Safeway
• Needs help..
• Blander version of Whole Foods…
• More expensive than Trader Joes..
• More varieties than Trader Joes..
• Co-locates with Trader Joes…
• Very poor selection of specialty items,
e.g., vegan options
• Customer/Staff ratio is low – likely
losing money in the area…
• Sounds of A/C whirring

5. Ashoka Indian Groceries
• Mom and Pop specialty store..
• Stocks Indian spices, lentils and
produce…
• Relatively Inexpensive..
• Smells of spices
• Low traffic
• Perhaps, can expand customer base
by offering prepared foods.

6. Home Depot
• Huge presence, but not many
customers.
• Well stocked aisles…
• Enthusiastic and knowledgeable
employees..
• Smells of lumber
• Great Music

7. ACE Hardware
• Smaller than Home Depot, but not
many customers.
• Cluttered aisles…
• Lone employee offered to help..
• No music
• Trusts customers to mark items in
small nuts/bolts/screws section.