Its all about the company Siemens, Prepared only for MBA Study purpose.

1. BY
SAHEEN.V
NSM

2. Siemens AG is a German multinational
engineering and electronics conglomerate
company headquartered in Munich , Bavaria
and Berlin, Germany.
It is the largest Europe-based
electronics and electrical engineering
company.

3. Management Structure
Joe Kaeser
(CEO)
Roland
Busch
CEO
Infrastructure
&
Cities Sector
Klaus
Helmrich
Chief
Technology
Officer
Barbara
Kux
Head of Supply
Chain
Management
Hermann
Requardt
CEO
Healthcare
Sector
Siegfried
Russwurm
CEO
Industry
Sector
Peter Y.
Solmssen
Head of
Corporate
Legal
and
Compliance
Michael
Suess
CEO
Energy
Sector
Brigitte
Ederer
Head of
Corporate HR
and
Labor Director
Gerhard Cromme
(Chairman)

4. Beginnings and initial expansion
Company founding
 Thirty-one-year-old Werner von Siemens and
university mechanical engineer Johann Georg
Halske establish the “Telegraphen-Bauanstalt von
Siemens & Halske” (Telegraph Construction
Company of Siemens & Halske) to manufacture his
pointer telegraph.
 on October 12, 1847
1847-1865

5. Beginnings and initial expansion
Berlin–Frankfurt/M.
 In 1848, Siemens & Halske wins the contract to
build the first long-distance telegraph line in
Europe.
 The 500-km route extends from Berlin to
Frankfurt
1847-1865

6. Beginnings and initial expansion
First foreign subsidiary
 Starting in 1853, Siemens & Halske
began expanding the Russian telegraph
network.
 In 1855, Siemens & Halske established
its first foreign subsidiary in St.
Petersburg, headed by Carl von
Siemens, the brother of the company
founder
1847-1865

7. Triumph of heavy current engineering
and internationalization
Dynamo-electric principle
 In 1866, Werner von Siemens discovers the
dynamo-electric principle.
 By the end of the 1870s, the machine is improved
to the point that nothing any longer stands in the
way of public and private electrification.
1865-1890

8. Triumph of heavy current engineering
and internationalization
Indo-European Telegraph Line
 After only two years of construction, Siemens
begins operation of the Indo-European Telegraph
Line in 1870: From then on, a message can arrive
from London to Calcutta, in only 28 minutes
instead of 30 day.
1847-1865

9. Triumph of heavy current engineering
and internationalization
First electric railway
 At the Berlin Industrial Exposition in
1879, Siemens & Halske presents the world's first
electrical railway with an external power supply.
1847-1865

10. Growth through consolidation and
partnerships
 In 1890, Werner von Siemens retires from
operational management.
 In 1897 Siemens & Halske is transformed into a
joint-stock corporation.
Streetcars for
China
In 1899, Siemens
builds an electrical
plant in Beijing and
constructs the first
streetcar system in
China.
1865-1918

11. Growth through consolidation and
partnerships
Founding of Siemens-
Schuckertwerke GmbH
 In March 1903, the heavy-current
divisions of Siemens & Halske are
merged with the electrical joint-stock
corporation formerly Schuckert & Co.
to form Siemens-Schuckertwerke
GmbH.
1865-1918

12. Growth through consolidation and
partnerships
Berlin-Siemensstadt
 With the aim of securing its expansion at its
traditional location, Siemens & Halske acquires a
virtually uninhabited piece of land northwest of
Berlin in 1897.
1865-1918

13. Return to the world market and unity
within the “House of Siemens”
Founding of Osram GmbH KG
 In 1919, Germany's leading light build
manufacturers combine to form Osram GmbH KG.
 Siemens holds a 40% stake in the joint venture.
1918-1933

14. Return to the world market and unity
within the “House of Siemens”
Electrification of Ireland
 In 1925, the Irish Free State hires Siemens-
Schuckertwerke to electrify the entire country
1918-1933

15. Return to the world market and unity
within the “House of Siemens”
Beginning of assembly line production
From 1924 onward Siemens promotes
standardization and reorganization of processes
toward assembly line production.
1918-1933

16. The National Socialist economy and the
war years
Expansion of electrical medicine
 In 1932, Siemens and the Erlangen-based company
Reiniger, Gebbert & Schall establish Siemens-Reiniger-Werke
AG.
 The joint venture quickly develops into world's largest company
specializing in electrical medicine.
 The new company brings to market a mobile x-ray unit.
1933-1945

17. The National Socialist economy and the
war years
Use of forced labor
 The war led to a labor shortage for Siemens .
 Although at first people from the occupied eastern
regions came to Germany voluntarily to work, as the
war went on they were forced to work, as were
Jews, concentration camp prisoners and prisoners of
war.
1933-1945

18. The National Socialist economy and the
war years
Situation at the end of the war
At the end of the war, most of the buildings and
plant facilities are completely in ruins.
All material assets worldwide are confiscated and all
trademark and patent rights are rescinded.
1933-1945

19. Reconstruction and emergence as a
global player
Relocation of company headquarters
After the and of the war, parts of the corporate
management are relocated to Munich, and Hof in
February 1945.
1945-1966

20. Reconstruction and emergence as a
global player
Resurgence of the overseas
business
At the end of 1951, a German consortium led by
Siemens-Schuckertwerke is hired to build the San
Nicolás steam power plant in Argentina.
SIMATIC control system
At the machine tool fair in Paris in fall
1959, Siemens presents the first generation of a
“building-block system for solid-state controls” -
the SIMATIC G.
1945-1966

21. New markets and areas of business
Founding of Kraftwerk Union
AG
In 1969, Siemens and AG establish
Kraftwerk Union AG, At first each of the two
companies holds a 50% share of the capital
stock.
Launch of the “Mega-Projekts”
In 1983, Siemens declares that the
company has a strategic goal of developing
megabit memory chips.
The first 1-MB chips are produced at the
end of 1987.
1966-1989

22. New markets and areas of business
Founding of Siemens AG
•Siemens & Halske, Siemens-Schukertwerke and Siemens-Reiniger-
Werke are joined together legally and organizationally.
•Siemens AG is established on October 1, 1966.
1966-1989

23. The age of globalization
Expansion of business in China
•Siemens establishes Siemens Ltd. China in 1994.
•The Beijing-based company is the first holding
company of a foreign corporation in the People's
Republic.
1989-2012

24. The age of globalization
Listing on the New York Stock Exchange
In order to expand the company's presence in the American
market, Siemens stock has been listed on the New York Stock Exchange
since 2001.
GLOBAL 500
Siemens: 47
1989-2012

25. The age of globalization
New corporate structure
Demographics, urbanization, and environmental and climate
protection, the operation business is divided at the start of 2008 into
4Sectors:
1. Industry
2. Energy
3. Healthcare
4. Infrastructure & Cities
1989-2012

26. ENERGY
HEALTHCARE
INDUSTRY
INFRASTRUCTURE
& CITIES

27. solution for
eco-friendly
energy
Servic
es
Power
Generati
on
Power
Transmissi
on
Power
Distributi
on
Mechani
cal
Drives
Compressi
on, Expans
ion &
Ventilatio
n
Automatio
n, Controls
, Protec
tion &
Electrical
Gas Turbines
Steam Turbines
Generators
Power Plants
Renewables
HV Cable Systems
HV Substation
High-Voltage
Products
HVDC
Transmission
FACTS
Grid Access
Solutions
Transformers
Low Voltage
Medium
Voltage
Gas Turbines
Steam
Turbines
Turbo
compressors
Expansion
Turbines
Compressor
packages
Fans
Smart Grid
Automation for
Compressors
Power Generation
Power Transmission
& Distribution
Automation, Controls,
Protection &
Electrical
Energy

28. Major Products
Products &
Solutions
Communication
Systems
Power generation
technology
Industrial and
Buildings Automation
Lighting
Medical Technology
Railway Vehicles
Water Treatment
Systems
Home Appliances
. Fire AlarmsPLM

29. VISION
Siemens - The Pioneer
STRATEGY
Achieving sustainable,
profitable growth
VALUE
Responsible, excellent &
innovative
Values, Vision & Strategy

30. Worldwide presence
Active in 190
countries
Employees are from
around 140 nations
360000 employees
around the world
More than 285
manufacturing
locations worldwide
Offices in nearly every
country around the
globe

31. Recent joint ventures
Telecoms
equipments
Solar thermal
power
business
Solar energy
Computer
software
company
AC drive
electric
locomotives
Information
technology
Nuclear
power
activities
Productivity
of complex
plant assets

32. SWOT
STRENGTH WEAKNESSES
•Diversified business in terms
of business segments and
geographic presence
•Strong R&D capabilities
•Diversified customer base
•Increasing debt to equity ratio
•Weak internal control
•Allegation of posting rival’s
business secrets on its
computer networks
•High dependence on third
party providers

33. SWOT
OPPORTUNITIES THREATS
•Acquisition and joint ventures
to drive growth
•New contracts and orders
•Increasing demand for
electricity
•Intense competition
•Risks associated with
conducting business outside
Germany
•Environmental and other
government regulations

34. Siemens strategy
They are aiming to capture and maintain leading market and
technology positions in all their businesses in order to achieve
sustainable profitable growth and, thus, continually increase their
company value.
They intend to reap particular benefit from the megatrends
demographic change, urbanization, climate change and globalization.
Their strategy is reflected in their three strategic directions:
•Focus on innovation-driven growth markets
•Get closer to their customers
•Use the power of Siemens

35. Siemens in India
The Siemens Group in India comprises of 13
companies, providing direct employment to over
19,000 persons.
Currently, the group has 21 manufacturing plants, a
wide network of Sales and Service offices across the
country as well as over 500 channel partners.
Revenue :2,311 in millions of €
• Automation
• Building Technologies
• Consumer Products
• Industry Solutions
• Energy
• Financial Solutions
• Healthcare
• Motors and Drives
• Mobility

36. Siemens in India
Siemens India has launched the world's first 1200 kilovolt circuit
breaker – a key component for power
transmission over long distances at high capacities and with low
losses
• Siemens healthcare technology is now in use in 543 of India's
rural districts as well as in all major cities
• With projects in eight cities in the state of Maharashtra,
Siemens is laying the foundations for smart grids in India

37. Home Appliances
As Europe's no. 1 built-in appliance
manufacturer, Siemens stands for outstanding
engineering achievements, characterized by
creativity, perfection and precision.
 Razor -sharp designs harmonized with cutting
edge technology and easy to use functions form
the heart of all Siemens Home Appliances.

38. Home Appliances
•Cooking Appliances
•Dishwashers
•Washers & Dryers
•Refrigerators & Wine Coolers
•Coffee Centre

39. Principal Competitors are :
•AB Electrolux; (Swedish)
•Whirlpool Corporation; (American)
•GE Consumer & Industrial; (Louisville.USA)
•Merloni Elettrodomestici S.p.A.;
•Candy S.p.A.;
•Haier Group Company; (Chinese)
•Maytag Corporation. (American)
•Koninklijke Philips Electronics N.V. (Dutch)

40. Controversies
Nazi Germany
Siemens was complicit in the use of forced labour from Nazi concentration
camps during World War II(1939-1945)
Bribery case
Siemens agreed to pay a record $1.34 billion in fines in December 2008
after being investigated for serious bribery
Iran telecoms controversy
Nokia Siemens supplied telecommunications equipment to the Iranian
telecom company that included the ability to intercept and monitor
telecommunications. Nokia-Siemens later divested its call monitoring
business, and reduced its activities in Iran.