Maruti Alto Dhoni Edition - Press Release

1. Features on the special edition models
 MS Dhoni signature decal &bodygraphics
 MS Dhoni #7 Seatcover
 1-DinMP3, USB, AUX + Speaker(inAlto800 Lxi)
 Reverse ParkingSensor&Bar graph display
 Gear Boot cover
 PremiumCarpetMat
 Steeringwheel cover
 Spoiler
 Interiorstylingkitincarboncolor
 AmbientLight
 Door sil guard
 M S Dhoni inspiredMerchandiseKit
Press Release
Maruti Suzuki Alto associates with “MS Dhoni – The Untold Story”
Launches MS Dhoni inspired special edition Alto800 and Alto K10
Hyderabad, September24, 2016:Maruti Suzuki India Limited, India’s car market leader,
today announced its association with the upcoming movie “MS Dhoni – The Untold Story”.
With this association, special editions of Alto inspired by the movie and cricket legend MS
Dhoni have been introduced. Cricket icon MS Dhoni, the movie star cast and Mr. RS Kalsi,
Executive Director, Marketing & Sales, Maruti Suzuki together unveiled the special editions
of Alto800 and AltoK10.
Alto’s association with “MS Dhoni – The Untold Story” is based on the cricketer’s massive
popularity which harmonizes with the credibility of Alto in India. As iconic brands both are
equally loved and recognised across languages and cultures across India. Alto is the only car
brand to cumulatively sell 30 lakh units. MS Dhoni is a living legend of Indian cricket and is
recognised for his dynamic leadership style in cricketing world. The achievements and
recognitions of both MS Dhoni and Alto make them the true stars of their own leagues.
On the association, Mr. R S Kalsi, Executive Director, Marketing & Sales, Maruti Suzuki
said, “MS Dhoni with his determination, successful leadership and hard work has achieved
iconic stature. Maruti Suzuki Alto too is India’s most loved car and an icon amongst
automobiles. Alto appeals to customers for its design, performance, high fuel efficiency and
affordable cost. Alto and MS Dhoni share great synergy for their unique qualities. This
association will help to connect Alto even stronger with the customers.”
As a part of the association, Maruti Suzuki is running a series of customer engagement
activities on social media. The activity, #DrivenbyPassion, invites Twitter and Facebook
followers to share their untold story in 7 words. The winners of the #DrivenbyPassion
contest will get an exclusive chance to meet ace cricketer and cast of the movie inDelhi.
Alto inspired by “MS Dhoni – The Untold Story”special edition model:
The special edition Alto has Dhoni
inspired sporty seat covers with number
“7”, MS Dhoni signature decal and body
graphics, high end music system, reverse
parking sensors, among others.
The special edition is available in Alto
(Lxi) and Alto K10 (Lxi, Vxi) variants. The
special edition is offered with a choice of
two colour interior combinations
(Black+Silver and Red+Blue).Customers
can avail the additional features at a
nominal attractive price ofRs. 16,777/-
(Alto 800 Lxi) and Rs 12,777/-(Alto K10
Lxi & Alto K10 Vxi). These special edition

2. cars will be available for sale at Maruti Suzuki dealerships from the first week of October
2016.
Since its launch in September 2000, Alto has remained in the limelight. Along with being the
most loved car, Alto has received various awards and accolades over the years.
Alto, India’s top selling model for over 12 years in a row, has crossed the 30 lakh sales
milestone. Alto is the only Indian auto brand to cross this milestone.
Issued by:
Corporate Communications,
Maruti Suzuki India Limited
1, Nelson Mandela Road,
VasantKunj, New Delhi
Ph: 91-11- 4678 1000
Website: www.marutisuzuki.com