Growth Hacking A Book: Minimum Viable Product to Bestseller
•
180 likes•247,517 views
Based on the book "Growth Hacker Marketing" by Ryan Holiday http://www.amazon.com/Growth-Hacker-Marketing-Primer-Advertising/dp/1591847389/ryanholnet-20
Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (11)
Recently uploaded
Recently uploaded (20)
Growth Hacking A Book: Minimum Viable Product to Bestseller
- 1. Growth Hacking A Book: Minimum Viable Product to Bestseller 12-18 months later a book is born… and hopefully it excels.
- 2. Book publishing publishing is as old school as it gets. is as old school as it gets.
- 3. Editors have hunches and make big bets on proposals.
- 4. 12-18 months later a book is born… and hopefully it sells.
- 5. What if ? there was a better way 12-18 months later a book is born… and hopefully it excels.
- 6. Growth HACKING has an ANSWER! Let me show you how it worked for me. 12-18 months later a book is born… and hopefully it excels.
- 7. In 2012 I wrote an article for Fast Company AKA Minimum Viable Product
- 8. Then I got an email from my editor. Would I like to try it as an e-single? 12-18 months later a book is born… and hopefully it excels.
- 9. A few months later GROWTH HACKER MARKETING came out
- 10. We kept the price low. ! 12-18 months later a book is born… and hopefully it excels. ! Marketed it with guest posts, podcasts and Slideshare
- 11. It became a #1 Amazon bestseller. 12-18 months later a book is born… and hopefully it excels. AKA: Product Market Fit
- 12. Only then did we decide ! to make it physical.
- 13. We improved the book based on feedback, doubled the length, updated the examples
- 14. We brainstormed how to activate existing fans - how to create a WOW factor
- 15. We created viral tools to spread the book to new groups. !
- 16. Even after giving away all these free copies, pre-orders went way up !
- 17. Now, it’s out and for sale and doing better than ever. I’ve spoken all over the world in support of the book, invested in companies, advised incubators. ! It’s sold tens of thousands of copies across platforms and has more than 300 reviews on Amazon. ! ! !
- 18. It all started because of a minimum viable product—an article. ! ! !
- 19. Growth Hacking works! Even for something as old school as a book. Book publishing is as old school as it gets.
- 20. Why ? don’t you try it 12-18 months later a book is born… and hopefully it excels.
- 21. Special Bonus ! Get the actual transcripts of the interviews from Growth Hacker Marketing, a free chapter from Trust Me, I’m Lying, and a code for two free months of Growth Hacker TV (a $58 value)! Just send an e-mail to: growthhackermarketing@ gmail.com