The comparison shopping engines, especially Google Product Search, have become more and more important over the last year as consumers are looking for great deals from top rated merchants. In this tactical Webinar, you'll be introduced to the top 5 steps you can quickly take to improve your performance on Google Product Search, NexTag, Shopzilla, and the other leading shopping engines. Don't wait for the holiday shopping season to think about data feed optimization (DFO). Get a jump start on your competition today!

1. 5 Steps to Shopping Engine Success Presented by Brian Smith Brian

2. Who is SingleFeed? We’re Shopping Engine Experts

4. SingleFeed launched February 2007

5. VC backed – True Ventures, KPG Ventures

6. Hundreds of merchants

7. Focus on SMBs -- $200K - $20M/yr in online revenue

8. LoveYourFeed Blog October 2006

9. Lots of experience

10. First account manager @ Become

11. Years of internet marketing work – SEO, PPC, Affiliate Programs, etc.

14. Titles and Descriptions

15. Proper Categorization

16. Go beyond the basics

18. Test: Add tax information through the shopping engine’s tax interface for 6 merchants. Some merchants were already including shipping information.

21. Login and check. Immediately after this call!

22. What happens if your top products aren’t listed?

23. Did you map the feed properly in the CSE interface?

25. [brand] [model] [feature] [keyword phrase]

26. [brand] [keyword phrase] [model] [feature]

27. [brand] [keyword phrase]

29. Test Ralph Lauren Sweater in title and description Test different titles than what’s on website Work with SEO team to determine keywords to target

30. Lauren Sweater vs ‘Lauren…’? What is the high converting keyword phrase

36. Go Beyond the Basics Add recommended and optional attributes Shopping engines work just like search engines, but as opposed to searching your site for content, they are searching your data feed for content. If you’re not giving the shopping engine information, they’re not going to return your products in the search results.

38. Want to dominate GPS? Add as much real and relevant info as possible http://www.google.com/support/merchants/bin/answer.py?hl=en&answer=160083 Where to start? Unique Identifiers – MPN, UPC Don’t make them up Options – what are consumers searching for? Size, Color

39. This is a War, not a Game How much of a priority? How much revenue does this channel drive? What’s the ROI? Data Feed Optimization (DFO) is a real opportunity for most merchants. But you have to get out of the set it and forget it mentality. Do more than your competition.

40. Question & Answer

41. Contact Us Brian Smith – brian@singlefeed.com Ryan Douglas – ryan@singlefeed.com Call us directly: 800-705-8852 x2

42. Conclusion Visit our blogs to view the webinar recording www.singlefeed.com/blog www.loveyourfeed.com www.comparisonengines.com Twitter: @singlefeed