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Marketing social crm as a service for customers @RyanAmirault – Social CRM Summit August 8, 2011
@RyanAmirault – Social CRM Summit Ryan Amirault -Driving and creating the local social media course for Whole Foods Market. -Previously in corporate finance, now combining analytical skills with social media. -Photographer, cyclist, skier, runner, home chef. -@RyanAmirault August 8, 2011
@RyanAmirault – Social CRM Summit topics Clear Expectations Personalize It Benchmarks Listen Facilitate August 8, 2011
@RyanAmirault – Social CRM Summit Clear expectations August 8, 2011
@RyanAmirault – Social CRM Summit Clear expectations August 8, 2011
@RyanAmirault – Social CRM Summit Personalize it ,[object Object]
Result? Higher engagement rates!August 8, 2011
@RyanAmirault – Social CRM Summit Personalize it August 8, 2011
@RyanAmirault – Social CRM Summit Personalize it Turn on page owner of your Facebook Fan Page August 8, 2011
@RyanAmirault – Social CRM Summit Benchmarks for customer service 1. All Tweets & Facebook posts responded to within 1 hour, but goal is15 minutes. ,[object Object],2. Questions requiring more research responded to within 24 hours or referred to specific department or store. 3. Dedicated email address created for social media channels. August 8, 2011
@RyanAmirault – Social CRM Summit Benchmarks for customer service 4. Number of issues found and responded to  5. Content interactions (page/post views, click-thrus, impressions, etc) 6. Sales Contribution – correlate sales to social media efforts, dare I say ROI… 7. Customer Service Inquiries – trends in number of total inquires (more CS inquiries could be making their way to social channels) August 8, 2011
@RyanAmirault – Social CRM Summit listen Source: www.ilisten.com/ August 8, 2011
@RyanAmirault – Social CRM Summit listen Quick Stats: Facebook ,[object Object]
2.1 Billion internet users worldwide
~36% of the world is on Facebook!
50% of Facebook users logon dailyTwitter ,[object Object]
13% of online Americans use Twitter (June 2011), up 5% from Nov 2010Source: Facebook.com,InternetWorldStats.com, Mashable.com August 8, 2011
@RyanAmirault – Social CRM Summit listen August 8, 2011

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Marketing Social CRM As A Service For Customers