Innovation Communities

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Open Source communities as models for collaborative innovation.

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Innovation Communities

  1. 1. Innovation and Online Communities Telefónica – Ambassadors of Innovation Madrid, Oct 18th, 2007 Víctor R. Ruiz <rvr@blogalia.com> http://rvr.typepad.com/
  2. 2. About me IT Consultant and blogger  Creator of Blogalia.com, first blog community/  software “made in Spain” (2002) Creator of Blogometro, open source  “attention” engine (2003) Innovation and Online Communities Telefónica – Ambassadors for Innovation
  3. 3. Things I like open source blogs linux astronomy science social networks web 2.0 writing usability copyleft Innovation and Online Communities Telefónica – Ambassadors for Innovation
  4. 4. What online communities mean to me I live in Canary Islands  I discovered Internet in 1994 and created my  first web site on 1995 (still alive) My business partners and most of my friends  belong to my online social network Internet is my hyperlink to the World  Innovation and Online Communities Telefónica – Ambassadors for Innovation
  5. 5. In the beginning... Innovation and Online Communities Telefónica – Ambassadors for Innovation
  6. 6. Cathedral Innovation and Online Communities Telefónica – Ambassadors for Innovation
  7. 7. Bazaar Innovation and Online Communities Telefónica – Ambassadors for Innovation
  8. 8. Non-profit Open Source Communities Innovation and Online Communities Telefónica – Ambassadors for Innovation
  9. 9. Innovation and Online Communities Telefónica – Ambassadors for Innovation
  10. 10. Debian Linux distribution  Founded in 1992 by Ian Murdock  Debian Social Contract  Debian Foundation  − Non-profit − Democratic Innovation and Online Communities Telefónica – Ambassadors for Innovation
  11. 11. Debian Community 1,040 volunteers/developers  +10,000 packaged programs  Communication tools  − Mailing lists, IRC − CVS, FTP, Bug trackers − Some blogs (planet) Innovation and Online Communities Telefónica – Ambassadors for Innovation
  12. 12. Debian Debian is one of the oldest open source  communities Reputation of solid software  Many other projects are based and inspired on  it − Ubuntu Innovation and Online Communities Telefónica – Ambassadors for Innovation
  13. 13. Innovation and Online Communities Telefónica – Ambassadors for Innovation
  14. 14. Gnome Desktop Environment for Linux  Set of APIs, developer guidelines and programs  Founded in 1998 by Miguel de Icaza  Gnome Foundation  − Democratic − Inspired in Debian organization Innovation and Online Communities Telefónica – Ambassadors for Innovation
  15. 15. Gnome Innovation and Online Communities Telefónica – Ambassadors for Innovation
  16. 16. Gnome Many indepedent projects  Communication tools  − Mailing lists − IRC − CVS − Bug trackers − News sites − Blogs & Wikis Innovation and Online Communities Telefónica – Ambassadors for Innovation
  17. 17. Gnome Sponsored by Sun, IBM, Novell, Intel, Nokia,  RedHat and many others Very active community, open to business  Gtk+ API is increasingly popular  − OpenMoko: Mobile phones Innovation and Online Communities Telefónica – Ambassadors for Innovation
  18. 18. Mashups for Innovation: Corporations + Open Source Communities Innovation and Online Communities Telefónica – Ambassadors for Innovation
  19. 19. Innovation and Online Communities Telefónica – Ambassadors for Innovation
  20. 20. Nokia OpenSource projects  − PythonS60, WebKitS60... − Controlled by Nokia − Mailing lists, CVS, Bug tracker, Wiki Innovation and Online Communities Telefónica – Ambassadors for Innovation
  21. 21. Nokia: Maemo TabletPC: N770/N800  GNOME API's + Debian packaging  Very open development platform  Hired active GNOME hackers  Community tools  − Mailing lists, IRC, Bug tracker, Wiki, Planet Innovation and Online Communities Telefónica – Ambassadors for Innovation
  22. 22. Nokia Only Maemo community show solid results  Nokia publicy recognizes the value of its  opennes as opposed to Apple's iPhone. − And it's totally true. Is it enough? (Symbian, etc)  Innovation and Online Communities Telefónica – Ambassadors for Innovation
  23. 23. Innovation and Online Communities Telefónica – Ambassadors for Innovation
  24. 24. Sun Founded in 1982  “The Network is the Computer”  Computer and software sellers  − SPARC proccessors − Server and stations − Solaris operating system − Java development platform Facing an increasing Linux competition  Innovation and Online Communities Telefónica – Ambassadors for Innovation
  25. 25. Sun: Let's become “Linux-like” 1999: StarOffice / OpenOffice.org  2000: GNOME as default Desktop  2005: OpenSolaris  − Open Source code + Community − June 2007: 60,000 registered users − Project Indiana: Ian Murdock 2007: OpenJDK  − Open Source version of Java Innovation and Online Communities Telefónica – Ambassadors for Innovation
  26. 26. Sun's communities Same tools of open source projects  − Mailing lists − IRC − Bug trackers − CVS/SVN − Blogs − Wikis Innovation and Online Communities Telefónica – Ambassadors for Innovation
  27. 27. Sun's communities OpenSolaris  − At first, Sun controlled the community − 2006, gave powers to independent group OpenSolaris Governing  Board − “Constitution” in progress Innovation and Online Communities Telefónica – Ambassadors for Innovation
  28. 28. Sun: Not enough open? 2005: OpenSPARC.net  − Open Source UltraSPARC specification + community Blogs for Sun's employees  Jonhatan Swchartz' Blog (Sun's CEO)  Innovation and Online Communities Telefónica – Ambassadors for Innovation
  29. 29. Sun Sun contributions to open source are  impressive OpenOffice.org is not a successful open source  project (hard to contribute) Holds big influence on key open source  projects Big communities around its company and  projects Innovation and Online Communities Telefónica – Ambassadors for Innovation
  30. 30. How to Build a Community Innovation and Online Communities Telefónica – Ambassadors for Innovation
  31. 31. Community HOWTO Social software (blogs, wikis...) can promote  feedback from inside and from outside the company But...  Innovation and Online Communities Telefónica – Ambassadors for Innovation
  32. 32. Community HOWTO 1. Open yourself  − Internal blogs − External blogs Be part of the blogosphere  Read what people are saying about you  − Other tools for B2C communication (bug trackers, etc) Innovation and Online Communities Telefónica – Ambassadors for Innovation
  33. 33. Open yourself: Channel9 Microsoft  Web 2.0 developer community  − Video interviews − Wikis − Blogs − Forums − Screencasts − ...only for employers. Innovation and Online Communities Telefónica – Ambassadors for Innovation
  34. 34. Open yourself: Channel 9 Doctrine «1. Channel 9 is all about the conversation.  Channel 9 should inspire Microsoft and our customers to talk in an honest and human voice. Channel 9 is not a marketing tool, not a PR tool, not a lead generation tool». Innovation and Online Communities Telefónica – Ambassadors for Innovation
  35. 35. Open yourself: Channel 9 Doctrine «2. Be a human being. Channel 9 is a place for  us to be ourselves, to share who we are, and for us to learn who our customers are». Innovation and Online Communities Telefónica – Ambassadors for Innovation
  36. 36. Open yourself: Channel 9 Doctrine «3. Learn by listening. When our customers  speak, learn from them. Don't get defensive, don't argue for the sake of argument. Listen and take what benefits you to heart». Innovation and Online Communities Telefónica – Ambassadors for Innovation
  37. 37. Community HOWTO 2. Open your products and services  − Through easy APIs Mashups  − Open sourcing Beware: big projects are hard to open source  successfully (OpenOffice, Mozilla) Innovation and Online Communities Telefónica – Ambassadors for Innovation
  38. 38. Community HOWTO 3. Use and fund open source projects  − Become part of the community − Hire open source hackers Innovation and Online Communities Telefónica – Ambassadors for Innovation
  39. 39. Final Remark Innovation and Online Communities Telefónica – Ambassadors for Innovation
  40. 40. Innovation and Online Communities Telefónica – Ambassadors for Innovation
  41. 41. That's all, folks! Innovation and Online Communities Telefónica – Ambassadors for Innovation

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