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Lumi 2012


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Lumi Introduction

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Lumi 2012

  1. 1. London New York Finland  
  2. 2. Lumi Mobile began as a ground-breaking mobile content management system developed in Finland in early 2004. Lumi Mobile is now a market leader in real-time audience engagement and consumer insight technology. Based in London with offices in New York and Finland, Lumi Mobile enables media companies, market researchers and brands to engage consumers across all mobile device types. Lumi’s patent- pending platform links mobile users instantly with each other and with their clients, delivering games, polls, live event services, social networking and more. WHO WE ARELondon New York Finland  
  4. 4. WHAT WE DOLumi Mobile helps you build a deeper connection to youraudience. We create mobile entertainment thatengages, inspires, and more:• Custom Content Delivery• Motion Recognition & Velocity Tracking• Custom Branding and Design• Social Media Integration• Direct Marketing, Advertising and Sponsorship & reportingLondon New York Finland  
  5. 5. When users opt-in, Lumi can: • Understand mobile behavior • Track ad exposure and responses to ads • Analyze consumer’s exposure to mass media • Evaluate URLs and search terms • Gather and analyze location and related information • Push active surveys / questionnaires to individuals based on actions, location, etc. INSIGHT We can understand consumer behavior through a full range of active and passive tools that provide specific, actionable information.London New York Finland  
  6. 6. ANY “MOBILE” DEVICE Mobile Devices iOS (iphone, iPod Touch, iPad) Android (mobile phones & tablets) Windows mobile Nokia (all S40 and S60) Sony Ericsson LG S-class and derivatives Samsung derivatives RIM (Blackberry) Other Platforms including PCs HTML 5 Facebook Application Interactive TV Tablets Consumers anywhere on any digital device can access and use Lumi technology MULTI-PLATFORMLondon New York Finland  
  7. 7. STV: Scottish Television Sports Opportunity: STV was interested in bringing a Social TV experience to their viewers: We introduced a strategy to use LumiLive to increase the engagement of Sports Centre’s predominately mail viewership. The company’s relationship has developed and our team also helps guide strategy and marketing campaigns across all of STV’s distribution channels. Lumi’s executive team and STV have worked together to incorporate mobile into the broadcast on a more consistent, creative basis as our relationship continues to evolve. In addition, we have coordinated and managed some of STV’s premier reality tv shows. CASE STUDIESLondon  New York Finland
  8. 8. With ABC Research Oscars Live Interactive Event Enhancing TV Viewing & Generating Audience Insight ABC Disney and Ipsos used Lumi technology to engage the OSCARS audience and interact with them in real-time to understand the audience’s view on the show. A combination of chat, polls, trivia, quizzes, competitions, advertisi ng, and more were used to engage the audience as an overlay to the actual Oscars broadcast. CASE STUDIESLondon New York Finland  
  9. 9. STV: I’m A Celebrity Get Me Out Of Here Interactive, social sharing experience: Live chat, quizzes and polls integrated fully, in real-time, with the show. Participants were able to invite friends, comment about the action, and see what others were saying. Competitive gaming. As participants played along, each score was viewable on a Leaderboard. Players competed against each other to win prizes and were able to see ongoing results. Attractive prizes and incentives: Participants were highly motivated to play along to win daily prizes and a grand prize. RESULTS: • The STV Live application was downloaded and used thousands of times every night throughout the nightly, 3 week event • 400%+ more copies of the Live application downloaded than any prior STV network application CASE STUDIESLondon New York Finland  
  10. 10. X FACTOR Opportunity: Provide X Factor with a Platform to encourage user participation at home and share the experience with friends. We introduced a strategy to use LumiLive to increase voting and interaction with the judges for an opportunity to win prizes as and unlock exclusive content CASE STUDIESLondon  New York Finland
  11. 11. "We are always looking for new ways to engage with our audiences. Working closely with the expertise of Lumi Mobile, we are looking forward to giving our audiences something extra.” Robert Dawson-Scott, Editor of STV.TV "We took the idea of our digital Oscar backstage pass and applied it to research. Instead of going behind the velvet rope, we went in front of the living room couch to listen and interact with viewers in real time as they responded to the show.” Charles Kennedy, SVP, ABC Research “By using Lumi Mobile, we were able to gain important results and new learnings. All in all, Lumi Mobile generated results that enabled us to establish unique, important understanding about the dynamics of the event.” Jesper Claus Larsen, Social Democratic Party of Denmark “Lumi has proven that the platform delivers as promised.” Chris Morris, Entrepreneur, Investor and Chairman of Computershare PARTNER FEEDBACKLondon New York Finland  
  12. 12. SOME CLIENTSAwarded by UK Trade & Industry – one of the top UK innovators in mobile technology 2011London New York Finland  
  13. 13. Rolfe Swinton is Director and Co-Founder of Lumi Mobile, where he oversees Mark Beilby is Director and Co-Founder of Lumi Mobile, where he focuses on business development, strategy, sales, marketing and client services. finance and strategy. Prior to Lumi, Rolfe was the Director of Development at CPI and COO at CPI Mark worked for 24 years in TMT Corporate Finance and Investment Analysis, 13 Publishing Solutions. Rolfe created CPIs digital publishing, led development years at Managing Director level. He was rated the number one European Media initiatives in a number of markets including Eastern Europe, Southern Europe Analyst for 9 years by Institutional Investor magazine and Reuters surveys. and North America, and executed multiple acquisition deals. Prior to CPI, he worked at Monitor Company where he led projects across a range of After 6 years at SG Warburg and 8 years as a Managing Director at Deutsche Bank corporate, government, and nonprofit clients in North America, Central America he joined JP Morgan as Managing Director for European Media in 2003. In January and South Africa. 2006 he joined Dresdner Kleinwort as Capital Markets Managing Director and head of the European media team, leaving in early 2008 to co-found Lumi Technologies. Rolfe was trained as an architect and philosopher at Yale University. He earned his M.Phil at Cambridge, and his MBA at INSEAD. Rolfe continues to be He has been a visiting Lecturer in Media Finance at The Cass Business School in actively involved at INSEAD where he has served as Adjunct Professor of the City University of London. He is a business mentor for the UK National Entrepreneurship and created one of INSEADs most popular MBA electives - Endowment for Science Technology and the Arts, coaching growth companies in the Your First One Hundred Days. media and technology space. Richard Taylor, is Chief Operating Officer of Lumi Mobile, where he holds responsibility for daily operations of the company. Marcus Wikars, is Director and Co-Founder of Lumi Mobile, where he oversees product development. Richard is Chairman of HALO Post Production, a London-based television post production company. He is also owner of Random Rock, which provides Prior to Lumi Mobile, Marcus developed and produced JAVA games, online outsourced business development services. Richard was previously CEO of games and mobile applications for television game shows. He has worked on IML Worldwide, an event technology company, where he grew the company multiple mobile interactive TV shows producing the television content and the globally and led numerous acquisition deals. interactive system allowing viewers to participate. Marcus co-developed Lumi’s REACTOR technology platform. Richard earned his BA in Economics and French from University of Sussex, an MA in Economics from College of Europe, and his MBA at INSEAD. EXECUTIVE TEAMLondon New York Finland  
  14. 14. 1501 Broadway New York, NY 10036 E-mail: P: 201.600.0303London New York Finland  