More Related Content Similar to The #TweetingMeeting Keynote at Kongressi2012 ruudwjanssen (9) More from Ruud Janssen, DES, CMM (20) The #TweetingMeeting Keynote at Kongressi2012 ruudwjanssen1. the tweeting meeting
The Tweeting
Meeting
Social Media & Social Networks
For Meetings & Events
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
Thursday, 19 April 2012 1
2. I was born in 28 B.G.
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
Thursday, 19 April 2012 2
3. I was born in 28 B.G.
Before Google
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
Thursday, 19 April 2012 3
4. I was born in 28 B.G.
Ruud Janssen, CMM
@ruudwjanssen
www.tnoc.ch
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
Thursday, 19 April 2012 4
5. #tweetingmeeting
• Corbin Ball, Corbin Ball Associates, USA
• Terrance Barkan, Socialstrat, USA
The Tweeting • Nisan Bartov, CongressMed, Israel
Meeting • Shuli Golovinski, Newtonstrand, UK
Social Media & Social Networks
For Meetings & Events
• Frank Martin Hein, Synthetron, Germany
• IAEE (International Association of Exhibitions & Events), USA
• Ruud Janssen,CMM, TNOC, Switzerland
• Jennifer Jones, IALD (International Association of Lighting Designers), USA
• Jessica Levin, Seven Degrees Communications, USA
• Miguel Neves, IMEX Group, UK
• Jeff Rasco, Attendee Management Inc., USA
• JanVermeiren, NetworkingCoach, Belgium
• Dennis von Ferenczy, amiando, Germany
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
Thursday, 19 April 2012 5
6. video courtesy of Elisa http://www.bit.ly/cloudcompany by Teemu Arina
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
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7. ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
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8. ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
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11. focus on meetings & events
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
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13. ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
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14. ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
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15. ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
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16. Practical tip # 1
People grow
in the direction
of the questions
they ask
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
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17. How many of you
have checked in?
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
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18. Practical tip # 2
People remember
how you make them feel
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
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19. ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
Thursday, 19 April 2012 19
20. How’s your social media skillset?
©TNOC | 2011 | Ruud Janssen | www.tnoc.ch
Thursday, 19 April 2012 20
23. ask yourself before you begin:
what is your objective?
“If you aim at nothing,
you’ll hit it every time”
zig ziglar
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
Thursday, 19 April 2012 23
24. ask yourself before you begin:
what is your objective?
“ tactics without strategy is the
noise before defeat ”
sun tzu
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
Thursday, 19 April 2012 24
25. graphic source: David Armano adapted by Ruud Janssen
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
Thursday, 19 April 2012 25
26. 1
graphic source: David Armano adapted by Ruud Janssen
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
Thursday, 19 April 2012 25
27. 1 content
graphic source: David Armano adapted by Ruud Janssen
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
Thursday, 19 April 2012 25
28. 1 content
2
graphic source: David Armano adapted by Ruud Janssen
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
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29. 1 content
2
context
graphic source: David Armano adapted by Ruud Janssen
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
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30. 1 content
2
context
3
graphic source: David Armano adapted by Ruud Janssen
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
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31. 1 content
2
context
3
connectivity
graphic source: David Armano adapted by Ruud Janssen
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
Thursday, 19 April 2012 25
32. 1 content
2
context
4
3
connectivity
graphic source: David Armano adapted by Ruud Janssen
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
Thursday, 19 April 2012 25
33. 1 content
2
continuity context
4
3
connectivity
graphic source: David Armano adapted by Ruud Janssen
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
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34. 1 content
2
continuity context
4
3
connectivity
graphic source: David Armano adapted by Ruud Janssen
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
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35. 1 content
2
continuity context
4
3
connectivity
graphic source: David Armano adapted by Ruud Janssen
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
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36. 1 content
2
continuity context
4
3
connectivity
graphic source: David Armano adapted by Ruud Janssen
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
Thursday, 19 April 2012 25
37. conversation
leveraging
gobal market
community
organisation
personal
elements of social media
strategy
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
Thursday, 19 April 2012 26
38. personal communications objectives
Market, World
personal
‣ build a personal brand
Community ‣ generate leads
‣ build network value
Organization
‣ keep informed
‣ establish expertise
Personal
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
Thursday, 19 April 2012 27
39. internal communications objectives
‣ document knowledge
Market, World internal
communicationsideas
‣ generate
Community ‣ improve retention
‣ reduce costs
‣ identify leaders
Organization
‣ communicate quickly
Personal
‣ strengthen culture
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
Thursday, 19 April 2012 28
40. customer communications objectives
Market, World customer
‣ generate ideas
communications
‣ build brand reputation
Community
‣ gain referrals
Organization
‣ energize enthusiasts
‣ cheap, fast research
Personal
‣ reduce support cost
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
Thursday, 19 April 2012 29
41. market communications objectives
Market, World market
communications
‣ increase visibility
Community ‣ market intelligence
‣ competitor intelligence
‣ brand intelligence
Organization
‣ crisis mitigation
Personal
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
Thursday, 19 April 2012 30
42. implementation:
grow from your comfort zone slowly
Market, World
Community
Organization
Personal
I can get my we can keep we could always OMG what if they
feet wet it private pull the plug say something bad?
...but start listening at all levels now
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
Thursday, 19 April 2012 31
43. implementation:
strength at one level can be leveraged to
the next level
Market, World
Community
Organization
Personal
teams create and brand evangelists
leaders ignite
contextualize multiply and echo
team
messages to the message
participation
outside world everywhere
...but start listening at all levels now
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
Thursday, 19 April 2012 32
44. ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
Thursday, 19 April 2012 33
45. ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
Thursday, 19 April 2012 34
46. ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
Thursday, 19 April 2012 35
47. ©TNOC | 2011 | www.tnoc.ch source = http://www.seekomega.com/wp-content/uploads/2011/09/image.png
Thursday, 19 April 2012 36
49. ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
Thursday, 19 April 2012 38
50. tactical elements
of social media
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
Thursday, 19 April 2012 39
51. implementation:
each tool has it own strengths and
weaknesses
fast followers, faster news
shallow friends, noisy
deep connections, viral
private, slow building
great control, unlimited content
slow building, commitment
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
Thursday, 19 April 2012 40
59. Personal
Friend request your
address book contacts
Friend request Facebook/
Research contact’s Nice to hear from you!
LinkedIn
personal profile Let’s do lunch!
recommendations
Answer LinkedIn
Follow up with requestor,
Questions in your area of
request friend connection
expertise
intelligence:
social networks for lead generation
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
Thursday, 19 April 2012 48
61. Organization
intelligence:
internal wikis and networks
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
Thursday, 19 April 2012 50
62. Community
intelligence:
community idea forums
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
Thursday, 19 April 2012 51
63. Market, World
intelligence:
community idea forums
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
Thursday, 19 April 2012 52
64. Market, World
intelligence:
analytics dashboards
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
Thursday, 19 April 2012 53
65. Market, World
intelligence:
conversation mining
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
Thursday, 19 April 2012 54
66. Market, World
intelligence:
conversation mining
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
Thursday, 19 April 2012 55
67. conversation
gobal market
community
organisation
listening broadcasting
[intelligence] personal [advertising]
elements of social media strategy
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
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68. ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
Thursday, 19 April 2012 57
69. ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
Thursday, 19 April 2012 58
70. ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
Thursday, 19 April 2012 59
71. ask yourself before you begin:
what is your objective?
“If you aim at nothing,
you’ll hit it every time”
zig ziglar
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
Thursday, 19 April 2012 60
72. tactical elements
of social media
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
Thursday, 19 April 2012 61
74. Chart: Organizations identify most important objectives for social media use for 2011
!
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
!
Thursday, 19 April 2012 63
84. Buy a
Tweeting
Become an new Meeting Book
MPI Finland member + 2 free
during #Kongressi2012 implementation
and get a free copy of checklists
the book
©TNOC | 2011 | www.tnoc.ch
Thursday, 19 April 2012 73
85. the tweeting meeting
The Tweeting
Meeting
Social Media & Social Networks
For Meetings & Events
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
Thursday, 19 April 2012 74
86. the tweeting meeting
The Tweeting Book = € 29.50
Meeting
Social Media & Social Networks
also available as PDF or e-book = € 9.50
For Meetings & Events
Ruud Janssen
@ruudwjanssen
www.tnoc.ch
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
Thursday, 19 April 2012 75
87. Buy a
Tweeting
Social Media Menu
Meeting Book
Starters (Creating a social media presence)
Linkedin Company Profile + 2 free
implementation
Individual/Organisational: Organisational* Privacy issues: Almost None
Benefits: Recognition, SEO, potential followers, HR links
Challenges: Maintenance, can be hijacked
checklists
Resources needed (time, technology, people): 4 hours/year, basic level
Data needed: Logo, official company info/bio and detailed list of services/products
cial
KPI: external followers (clients & fans) recommendations for services
Best Practice example: Project Management Institute (http://www.linkedin.com/company/11352)
Facebook Page
Individual/Organisational: Organisational* Privacy issues: Almost None
Benefits: Recognition, SEO, creation of fan base, interaction
Challenges: Must be monitored, hard to gain fans
Resources needed (time, technology, people): 8 hours/year, basic level with image manipulation
Data needed: Logo, official company info/bio, images encouraged
cial
KPI: Number of fans and interaction with fans (likes and comments)
Best Practice example: European Commission (http://www.facebook.com/EuropeanCommission)
Twitter Profile
Individual/Organisational: Either Privacy issues: Almost None
Benefits: Recognition, SEO, real-time interaction
Challenges: Must be monitored continuously, can be abused, lack of action can be detrimental
Resources needed (time, technology, people): 2 hours (setup), 2 hours/week (management),
intermediate level
Data needed: Logo, short company Bio, custom backdrop optional
KPI: Followers and mentions
Best Practice example: Action Fraud UK (http://twitter.com/actionfrauduk)
Mains (Developing your social media presence)
Linkedin Groups Participation
Individual/Organisational: Individual Privacy issues: Depends on content/comments shared
Benefits: Become commentator, Demonstrates topic knowledge, good visibility, can influence decision
makers
©TNOC | 2011 | www.tnoc.ch Challenges: Resource heavy, can attract negative comments, fine line between
1
Copyright: @miguelseven
Thursday, 19 April 2012 76
88. user generated content checklist
Buy a
Tweeting
Meeting Book
C.ch
w.TNO
d by ww
powere
event |
& hybrid
r live
t at you
conten
+ 2 free
erated
user gen
list | enabling
Check
ounts
p acc cess?)
S et u
implementation
red ac
Fi (s ponso )
ee Wi- p blog
ffing ! Fr r grou
ts Sta acco unts o )
n elemen set up
Checklist |log (bling user gen kr Groups,
Picasa
uctio ! B ena ent hybrid
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Flic
Prod
checklists
g( the ev
nd dra
w sharin
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nda ckin to es)
event | powered by www.TN
Web s
ite
rest a Photo o chence sharing
OC.ch
Event d inte
! entbrite,
(Ev Amiandls t Evite, ok Plac
too o, cebo Socializ Content development
! ns to buil cation
Linkedin-event)owalla, F
o lo a r, Facebook,
vitatio ! Ge are, G m,
ent in estrea
! Ev s (Fours
qu
.tv, Liv ! Before the event (pre
-load information if
att endee ! Social media Ustream possible)
ideo ( chairperson (passionate,baffable,
Live ver,, a ustin.tv)
a good writ
! J connector, an onli er, Tw u s)
g V.com m
! Blo extremely hard working itter, Yam ne leader, ,and
BlogT w ! Pick one tag name
logging ing (T ) kBox to use across all
icro-b -blogg oo, To site) applications and promo
! M Micro
! On camera interviewer(S pringd o sharing te it everywhere (Websit
e,
g ! tool for qui ide confirmations, badges,
sharin ing er v
Photo video inteideo ws g and/ or oth ck ongoing live
V rvie
blo g slides, videos, photos,
presentation holding
! iews ub e et up handouts, post event
o inte
rv !
, YouT ting s
e vide V eo odcas surveys)
! Liv orts ! Bloim r(s) to report d/or p
gge yer an on live event sessions
w rep
eo sho dio pla full
ily vid ns ! Au o post ! Photograph people
! Da sessio ! Audio and videaring site t and write down their nam
eo of h o editor to edit, encode, and company to be able e
nd vid t V ideo s upload to share the content with
! A udio a s and pos! comments to ses
s ession , to ol sions Link edin, them
during d.com
Lanyr ion tool)Be e chat book,
e chat lace ( ! Liv
ginning convtersationce g (Fa
! Liv tion p abora
t workin .) ! Use names as much
rega coll cial ne ble etc.. age 1
of 2 as possible in blog posts,
nt agg om, Online ! So event p photos, and videos
Conte bs.c ! Reasonseto g, Patha ate erated content a
t your
!
ote , Twu Le bu particip r gen (topics, FAQ
’s and
Evern controversies / enabling use
t debate issues) ! Tag everything with the eve
g|C hecklis nt’s tag name
en | TN
OC Blo (#hashtag)
u dwjanss ! Col lect blogs and user
M | @ru
en, CM accounts of attendees (sh
d Janss ow
h | Ruu
| www.T
NOC.c available content or pro
| TNOC vide
©2011 incentive)
! Give top content cre
ators
prime placement on blog
and/or
event Web site
©2011 | TNOC | www.TNO
C.ch | Ruud Janssen, CMM | @ruu
dwjanssen | TNOC Blog | Chec
klist enabling user generated
content at your event page
2 of 2
©TNOC | 2011 | www.tnoc.ch
Thursday, 19 April 2012 77
89. the tweeting meeting
The Tweeting Book = € 29.50
Meeting
Social Media & Social Networks
also available as PDF or e-book = € 9.50
For Meetings & Events
Ruud Janssen
@ruudwjanssen
www.tnoc.ch
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
Thursday, 19 April 2012 78
90. MPIfinland.org
Kongressi Stand 125
31 May - Event 2012
Mike vd Vijver
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
Thursday, 19 April 2012 79
91. @ruudwjanssen
www.tnoc.ch
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
Thursday, 19 April 2012 80
92. EMEC 2012 post event video
©TNOC | 2012 | www.tnoc.ch
Thursday, 19 April 2012 81
93. inspiration and (re)sources:
‣www.tnoc.ch
‣www.tnoc.posterous.com ‣www.hub.olympics.org
‣www.interactivemeetingtechnology.com ‣www.wordpress.com
‣www.scribd.com ‣www.ted.com
‣www.twitter.com ‣www.mpiweb.org
‣www.twubs.com/tnoc
‣www.flickr.com Twitter # hashtags to search
‣innovationinsight ‣#TweetingMeeting
‣bit.ly/cloudcompany ‣#mpi
‣www.hootsuite.com ‣#eventprofs
‣www.bluewiremedia.com.au ‣#eventcampeu
‣www.posterous.com ‣#tnoc
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
Thursday, 19 April 2012 82