2. TABLE OF CONTENTS
1. Signup/Login 2. Profile Management
3. Content Search 4. In-app Payments
5. Social Sharing 6. WatchList
3. There was a time when the viewer had limited choices and would depend on what the
channel would show. They didn't have any say in the videos shown to them. Times have
changed with the OTT platforms, where the viewer is spoilt for choices. With the rising
number of platforms, there is more choice and varieties. When most businesses struggled
to operate during the Pandemic, the OTT platforms gained more viewers. With the onset of
remote working, rising insecurity owing to the unknown virus, and the inability to step out,
people moved to these video streaming apps to divert their minds.
INTRODUCTION
The smartphone revolution, combined with the fact that these streaming platforms were available
on the mobile, led to massive adoption growth. With people being able to watch the series on
their devices without sharing the screen with others or being dependent on someone to choose
the show, there was an increase in the demand. As demand increased, the competition in this
segment grew. For new businesses that want to set their foot in the OTT segment, the cutthroat
competition demands setting a differentiated stage that can improve experiences and enhance
usability. If you plan to step into this segment with live video streaming app development, we
would like to take you through the different things you need to consider.
4. 1. Signup/Login
Treat these as separate features, though we
have added them as one. Let's understand
the importance of getting your user to sign
up. You need to know your users better to
nurture them to a premium plan or help them
maximize the benefit. When they sign up, you
get the basic details that can help build a
profile and a persona for your user. The
registration page should be easy-to-use and
have a low learning curve. You can also add
social integrations to allow users to sign up
with their social media profiles.
5. #2. Profile Management
Every video streaming application, Amazon
Prime & Netflix included, allows you to create
profiles. They know a single family member
will not be watching the show. They need to
know who is watching and what kind of
programs they are most likely to watch. How
does this help? Suppose two people from the
same family have started watching a series
separately. They have reached different
episodes, which results in them wanting to
start from the same place.
Step-By-Step Guide to Developing a Video
Streaming App
6. #3. Content Search
You may realize that not every content is
listed on the home page. Some of the
content is hidden in the inner pages, and
looking for them can prove futile. However,
with the right content search feature, you
can allow users to search for and start
watching the content they want.
7. #4. In-app Payments
When you have a subscription-based system
for monetizing your application, you must
ensure that the payments are done
comfortably. For this purpose, you should link
your payments to a proper subscription tool
and build the payment feature. If the
payments are easy and multiple modes are
accepted, users will be more than happy to
direct the payments, encouraging more
retention. More people will download the
application and stream the videos when you
make the usage easy and friendly.
8. #5. Social Sharing
It will encourage more users to your
application. Users are more likely to
recommend when you add social sharing
to your shows. People start watching
shows recommended by their friends and
family. When the link is shared to their
inbox, the chances of conversion are
higher. As a result, this is a recommended
feature.
9. #6. WatchList
We just discussed in one of the features how
people love resuming their watch from
where they left it. It is also essential for
people to know the shows they watch. The
watch list is more like a history of the shows
they watched and allows them to resume it
from where they left.
10. Drop a like and stay connected
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