By law, every corporation is a sociopath. It must put its interests ahead of others at all times, unless the law says otherwise. Even so, executives need to have that little voice in the ear reminding them that sociopaths rarely do well in our culture. View video with slides at ColdCrisis.tv

1. How to Become the Conscience of Your Corporation

2. Corporations are an engine of prosperity

3. But they are also, by design, sociopaths

4. It is the nature of corporations to outrage the public

5. The corporation is …

6. The lawyers won’t do it

7. The executives can’t do it

8. It is up to the public relations counsel to become …

9. ‘ In The Best Interests of the Corporation’ Always talk in terms of what is …

10. Make sales, cut expenses

11. Going to war with stakeholders?

12. 1. Seek the counsel of your opponents

13. 2. Follow their advice whenever you can

14. 3. Be transparent

15. 4. Be trustworthy

16. 5. Identify areas of agreement, and negotiate the rest

17. Build productive relationships, even with opponents

18. ColdCrisis.tv