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How To Become The Conscience Of Your Corporation

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Rusty Cawley, APR
Rusty Cawley, APR

By law, every corporation is a sociopath. It must put its interests ahead of others at all times, unless the law says otherwise. Even so, executives need to have that little voice in the ear reminding them that sociopaths rarely do well in our culture. View video with slides at ColdCrisis.tv

BusinessTechnology
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How to Become the Conscience of Your Corporation
Corporations are an engine of prosperity
But they are also, by design, sociopaths
It is the nature of corporations to outrage the public
The corporation is …
The lawyers won’t do it
The executives can’t do it
It is up to the public relations counsel to become …
‘ In The Best Interests of the Corporation’ Always talk in terms of what is …
Make sales, cut expenses
Going to war with stakeholders?
1. Seek the counsel of your opponents
2. Follow their advice whenever you can
3. Be transparent
4. Be trustworthy
5. Identify areas of agreement, and negotiate the rest
Build productive relationships, even with opponents
ColdCrisis.tv

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How To Become The Conscience Of Your Corporation