This document discusses various SEO-related topics in brief snippets, including site architecture with top-level domains, using keywords in URLs, how Googlebot interacts with JavaScript, meta keywords tags, A/B testing, XML sitemaps, doorway pages, the canonical tag element, and off-site link building through social media and offline activities. Key points are made about proper site structure, JavaScript rendering, meta tags, fresh content, duplicate versions, and more. External links are provided for further reading on certain topics.

1. -
SEO

2. site:
?

3. site:
?
ynet.co.il

4. site:
?
TLD .1
.2
.3
site:yourwebsite.com/folder1 inurl:keyword

5. JavaScript- Googlebot

6. JavaScript- Googlebot
JavaScript .1
Googlebot .2
Googlebot - JS log
66.249.78.172 - - [26/Dec/2012:23:25:11 +0200] "GET /js/date.js HTTP/1.1"
200 705 "-" "Mozilla/5.0 (compatible; Googlebot/2.1;
+http://www.google.com/bot.html)"

7. JavaScript- Googlebot
JS

8. JavaScript- Googlebot
JS
document.write
JavaScript

9. JavaScript- Googlebot
JS

10. Meta Keywords-

11. Meta Keywords-
Keywords Meta Tags-
http://jamesnorquay.com/further-questions-ex-search-quality-team-member-andre-weyher/

12. Meta Keywords-

14. 4

15. 4
.1
.2
.3
.4
A/B Testing -
https://productforums.google.com/forum/#!topic/webmasters/pBwxvKPf2gM/discussion

16. XML

17. XML 5
– XML
.1
.2
.3
XML-
Fresh Content

19. Doorway pages .1
.2
.3
–
SEO

20. Canonical Tag

21. Canonical
Canonical Tag Element-
Canonical
-
Duplicate Version Duplicate Version
example.com/article?page=1 example.com/article?page=1
Server Headers Canonical Version
example.com/article
Duplicate Version Duplicate Version
example.com/article?lang=he example.com/article?lang=he

23. 



24. 
social media off line 
off site- 


http://news.cnet.com/8301-13953_3-10063363-80.html

25. yaniv@seoisrael.co.il
www.seoisrael.co.il