5. PRINCIPLES
IMAGE & IDENTITY
ATTRACTIONS & DESTINATIONS
AMENITIES
FLEXIBLE DESIGN
SEASONAL STRATEGY
ACCESS
THE INNER & OUTER SQUARE
REACHING OUT LIKE AN OCTOPUS
CENTRAL ROLE OF MANAGEMENT
DIVERSE FUNDING SOURCES
25. Activities, Destination & Uses
Time of Revenue Request
Activity Venue Type Venue Time of Day Week Source? Count Possible Partners
Debates Small Stage Flexible Multiple Weekend Yes
Musical Performances Small Stage Flexible Multiple Weekend Yes
Bier Garden Small Plaza Flexible Multiple Multiple Yes 2
Children's Playground Small Plaza Fixed Daylight Multiple No 4
Children’s Fountain Small Plaza Fixed Daylight Multiple No
Game tables Small Plaza Flexible Daylight Multiple Yes 3
Organized Advocacy Events Small Plaza Flexible Multiple Multiple No
Outdoor Movies Small Plaza Flexible Night Multiple Yes 2
Soap Box Speakers Corners Small Plaza Flexible Daylight Multiple No
Story-telling or reading hour Small Plaza Flexible Daylight Multiple No
Bumper Cars Rink Fixed Multiple Multiple Yes 2
Roller Skating Rink Fixed Multiple Multiple Yes 2
Water Slide Rink Fixed Daylight Multiple No
Antique Market Market Flexible Multiple Multiple Yes 2
Art Market Market Flexible Multiple Multiple Yes
Book Shows and Sales Market Flexible Multiple Multiple Yes
Christmas/Holiday Markets Market Flexible Multiple Multiple Yes
Cooking Demonstrations Market Flexible Multiple Multiple Yes
Craft Shows Market Flexible Multiple Multiple Yes
Farmer's Market Market Flexible Multiple Multiple Yes
Planter/Flower Sales Market Flexible Multiple Multiple Yes
Vintage Clothing Market Market Flexible Multiple Multiple Yes
Apparel Shows Large Stage Flexible Multiple Multiple Yes RISD
Fashion Week Large Stage Flexible Multiple Multiple Yes
Concerts Large Stage Flexible Multiple Multiple Yes
Theatre Performances Large Stage Flexible Multiple Weekend Yes
Cultural Festivals Large Plaze Flexible Multiple Multiple Yes
Bike Rentals Kiosk Flexible Daylight Multiple Yes 2
International Newsstand Kiosk Fixed Multiple Multiple Yes
Locally Owned Restaurant Kiosk Fixed Multiple Multiple Yes 3
Visitor’s Center Kiosk Fixed Daylight Multiple Yes
Gallery Kiosk Fixed Multiple Multiple Yes
Cafe in the Park Kiosk Fixed Multiple Multiple Yes
Art and Sculptures General Flexible Multiple Multiple Yes 2
Climbing Wall General Fixed Daylight Multiple Yes
Jewelry Week General Flexible Mutiple Multiple Yes
Outdoor Dining General Fixed Multiple Multiple Yes
Place for Weddings General Flexible Multiple Weekend Yes
Running/Exerscise Circuit Field Flexible Daylight Multiple No 2
Tai Chi/Yoga Classes Field Flexible Daylight Multiple Yes
Volleyball Field Fixed Daylight Multiple No 2
Basketball Court (NYC 4th St) Field Flexible Multiple Multiple No
Meditation Garden Field Fixed Daylight Multiple No
26. SIDEWALKS, STREETS, MISC.
BUILDING COMMERCIAL
FLEXIBLE PAVILION
PUBLIC MARKET
FLEXIBLE PLAZA
SHARED STREET SPACE
WATER FEATURE
PLAY SPACE
SKATING
DOG PARK
VENUE
GARDEN
PARK
BUS CIRCULATION
BUS WAITING
SERVICE BUILDING
PARKING OFF STREET
523,468 Sq.Ft.
12 Acres
NOW
27. SIDEWALKS, STREETS, MISC. STUFF FOR PEOPLE
SIDEWALKS, STREETS, MISC.
BUILDING COMMERCIAL BUILDING COMMERCIAL
SINGLE USE SPACE
FLEXIBLE PAVILION FLEXIBLE PAVILION
PUBLIC MARKET PUBLIC MARKET
FLEXIBLE PLAZA FLEXIBLE PLAZA
SHARED STREET SPACE SHARED STREET SPACE
WATER FEATURE WATER FEATURE
PLAY SPACE PLAY SPACE
SKATING SKATING
DOG PARK DOG PARK
VENUE VENUE
GARDEN GARDEN
PARK PARK
BUS CIRCULATION BUS CIRCULATION
BUS WAITING BUS WAITING
SERVICE BUILDING SERVICE BUILDING
PARKING OFF STREET PARKING OFF STREET
Sq.Ft. 523,468 Sq.Ft.
12 Acres 63.55% 35.21%
NOW NOW NOW
28. SIDEWALKS, STREETS,
SIDEWALKS, STREETS, MISC.
BUILDING COMMERCIA
BUILDING COMMERCIAL
FLEXIBLE PAVILION
FLEXIBLE PAVILION
PUBLIC MARKETMARKET
PUBLIC
FLEXIBLE PLAZA PLAZA
FLEXIBLE
SHARED SHAREDSPACE SPACE
STREET STREET
WATER FEATUREFEATURE
WATER
PLAY SPACE SPACE
PLAY
SKATINGSKATING
DOG PARK PARK
DOG
VENUE VENUE
GARDENGARDEN
PARK PARK
BUS CIRCULATION
BUS CIRCULATION
BUS WAITINGWAITING
BUS
SERVICE SERVICE BUILDING
BUILDING
PARKINGPARKING OFF STREET
OFF STREET
523,468 Sq.Ft.
523,468 Sq.Ft.
12 Acres 12 Acres
NOW
NOW
GREATER KENNEDY PLAZA - PROGRAM COMPARISO
29. ARD
OU LEV
LB
ME
A
ORI
MO
ME M
RI
AL
ACE
ERR
NG ET
HA
EXC
FRA
NCIS
T
S
EE
TRE
R
ST
ET
ON
GT
ACE IN
ERR SH
EX
T
NGE WA
CH
HA
AN
EXC
GE
ST
RE
ET
T
REE
ST
N
TO
FUL
DORR
ANCE
STREE
T
ET
RE
ST
AR
R
TE
CA
NS
DE
T MI
ST
EE ST
R
ST
R WE
EE
T
R
TE
ES
RC
WO
ED
E T
DY
RE
ST
ST
RE
ON
ET
N GT
S HI
WA
30. GENERAL SIDEWALK
COMMERCIAL
FLEXIBLE PAVILION
PUBLIC MARKET
FLEXIBLE PLAZA
SHARED STREET SPACE
WATER FEATURE
PLAY SPACE
SKATING
DOG PARK
VENUE
GARDEN
PARK
BUS CIRCULATION
BUS WAITING
SERVICE, LOADING, AUTO-ORIENTED
PARKING OFF STREET
31. GENERAL SIDEWALK
SIDEWALKS, STREETS, MISC. SIDEWALKS, STREETS, MISC.
COMMERCIAL
FLEXIBLE PAVILION
BUILDING COMMERCIAL BUILDING COMMERCIAL
PUBLIC MARKET
FLEXIBLE PLAZA FLEXIBLE PAVILION FLEXIBLE PAVILION
SHARED STREET SPACE
WATER FEATURE PUBLIC MARKET PUBLIC MARKET
PLAY SPACE
SKATING
FLEXIBLE PLAZA FLEXIBLE PLAZA
DOG PARK
VENUE
SHARED STREET SPACE SHARED STREET SPACE
GARDEN
WATER FEATURE WATER FEATURE
PARK
BUS CIRCULATION
PLAY SPACE PLAY SPACE
BUS WAITING
SERVICE, LOADING, AUTO-ORIENTED SKATING SKATING
PARKING OFF STREET
DOG PARK DOG PARK
VENUE VENUE
GARDEN GARDEN
PARK PARK
BUS CIRCULATION BUS CIRCULATION
BUS WAITING BUS WAITING
SERVICE BUILDING SERVICE BUILDING
PARKING OFF STREET PARKING OFF STREET
523,468 Sq.Ft. 523,468 Sq.Ft.
12 Acres 12 Acres 63.55% 35.21%
NOW NOW NOW N
GREATER KENNEDY PLAZA - PROGRAM COMPARISONPLAZA - PROGRAM COMPARISON - 1 JULY 2010
GREATER KENNEDY - 1 JULY 2010
32.
33. SIDEWALKS, STREETS, MISC. STUFF FOR PEOPLE
BUILDING COMMERCIAL SINGLE USE SPACE
FLEXIBLE PAVILION
PUBLIC MARKET
FLEXIBLE PLAZA
SHARED STREET SPACE
WATER FEATURE
PLAY SPACE
SKATING
DOG PARK
VENUE
GARDEN
PARK
BUS CIRCULATION
BUS WAITING
SERVICE BUILDING
PARKING OFF STREET
63.55% 35.21%
NOW
34. SIDEWALKS, STREETS, MISC. SIDEWALKS, STREETS, MISC. STUFF FOR PEOPLE STUFF FOR PEOPLE
BUILDING COMMERCIAL BUILDING COMMERCIAL SINGLE USE SPACE SINGLE USE SPACE
FLEXIBLE PAVILION FLEXIBLE PAVILION
PUBLIC MARKET PUBLIC MARKET
FLEXIBLE PLAZA FLEXIBLE PLAZA
SHARED STREET SPACE SHARED STREET SPACE
WATER FEATURE WATER FEATURE
PLAY SPACE PLAY SPACE
SKATING SKATING
DOG PARK DOG PARK
VENUE VENUE
GARDEN GARDEN
PARK PARK
BUS CIRCULATION BUS CIRCULATION
BUS WAITING BUS WAITING
SERVICE BUILDING SERVICE BUILDING
PARKING OFF STREET PARKING OFF STREET
63.55% 35.21% 63.55% 35.21%
NOW NOW NOW
35. ARD
OU LEV
LB
ME
A
ORI
MO
ME M
RI
AL
ACE
ERR
NG ET
HA
EXC
FRA
NCIS
T
S
EE
TRE
R
ST
ET
ON
GT
ACE IN
ERR SH
EX
T
NGE WA
CH
HA
AN
EXC
GE
ST
RE
ET
T
REE
ST
N
TO
FUL
DORR
ANCE
STREE
T
ET
RE
ST
AR
R
TE
CA
NS
DE
T MI
ST
EE ST
R
ST
R WE
EE
T
R
TE
ES
RC
WO
ED
E T
DY
RE
ST
ST
RE
ON
ET
N GT
S HI
WA
36. ARD
OU LEV
LB
ME
RIA
MO
O
MEM
R
IA
L
ACE
ERR
NG ET
HA
EXC
FRA
NCIS
T
STR
REE
ST
EET
ON
GT
ACE IN
ERR SH
EX
T
NGE WA
CH
CHA
AN
EX
GE
ST
RE
ET
T
EE
S TR
N
TO
FUL
DORR
ANCE
STREE
T
T
EE
S TR
AR
R
TE
CA
NS
DE
T MI
ST
EE S T
RE
ST
R WE
ET
ER
E ST
RC
WO
ED
T
EE
DY
TR
ST
S
RE
ON
E
GT
T
H IN
S
WA
37.
38.
39.
40.
41. RD
L EVA
BOU
ME
A L
MO
ORI
MEM
RI
AL
BO
UL
EV
AR
ACE
D
ERR
ET
H ANG
EXC
FRA
NCIS
T
REE
ST
STR
ON
EET
NGT
SHI
E WA
RAC
TER
GE
HAN
EXC
EX
CH
A
NG
ES
TR
EE
T
T
REE
ST
N
TO
F UL
DORR
ANCE
STREE
T
ET
RE
ST
AR
R
TE
CA
S
DE
ET IN
RE M
S
ST
TR
ST WE
EE
ER
T
EST
RC
WO
ET
RE
ST
N
T
I
EE
TA
TR
UN
TS
FO
SE
ED
ET
OS
RE
DY
YB
ST
ST
WE
ON
RE
GT
ET
I N
SH
WA
42. D
LE VAR
BOU
ME
L
RIA
MO
M EMO
E
ERRAC
NG ET
HA
EXC
FRA
NCIS
T
EE
STR
R
ST
EET
ON
CE GT
RRA HI
N
EX
E
ET S
CH
ANG WA
AN
XCH
GE
E
S TR
EE
T
T
REE
ST
ON
U LT
F
DORR
ANCE
STREE
T
T
R EE
ST
AR
ER
CA
T
NS
DE
T
EE MI
ST
R T
ST ES
RE
ER W
ET
T
ES
RC
WO
ED
T
EE
DY
R
ST
ST
N
RE
TO
ET
G
IN
SH
WA
43. D
LE VAR
BOU
ME
L
RIA
MO
M EMO
E
ERRAC
NG ET
HA
EXC
FRA
NCIS
T
EE
STR
R
ST
EET
ON
CE GT
RRA HI
N
EX
E
ET S
CH
ANG WA
AN
XCH
GE
E
S TR
EE
T
T
REE
ST
ON
U LT
F
DORR
ANCE
STREE
T
T
R EE
ST
AR
ER
CA
T
NS
DE
T
EE MI
ST
R T
ST ES
RE
ER W
ET
T
ES
RC
WO
ED
T
EE
DY
R
ST
ST
N
RE
TO
ET
G
IN
SH
WA
44. D
LE VAR
BOU
ME
L
RIA
MO
M EMO
E
ERRAC
NG ET
HA
EXC
FRA
NCIS
T
EE
STR
R
ST
EET
ON
CE GT
RRA HI
N
EX
E
ET S
CH
ANG WA
AN
XCH
GE
E
S TR
EE
T
T
REE
ST
ON
U LT
F
DORR
ANCE
STREE
T
T
R EE
ST
AR
ER
CA
T
NS
DE
T
EE MI
ST
R T
ST ES
RE
ER W
ET
T
ES
RC
WO
ED
T
EE
DY
R
ST
ST
N
RE
TO
ET
G
IN
SH
WA