Simon Hudson's CV Summary

Dated 9/25/16
CURRICULUM VITAE
SIMON HUDSON
School of Hospitality, Retail and Sport Management
University of South Carolina
Phone: (803) 777-2705
E-Mail: shudson@hrsm.sc.edu
Office Address: School of Hospitality, Retail and Sport Management
University of South Carolina, Columbia, 29208
EDUCATION
Institution Degree
University of Surrey (1998) PhD (Consumer Behavior)
California State University, Chico (1992) MBA (Marketing concentration)
Business Studies – University of Brighton (1982) BA (Hons) Business Studies
Buckinghamshire College (1993) Diploma in Marketing
WORK EXPERIENCE
2010 – present Director and Endowed Chair for the SmartState Center of Economic Excellence in Tourism
and Economic Development
University of South Carolina
1999 - 2009 Professor in Tourism and Marketing
University of Calgary
1994 – 1999 Senior Lecturer in Tourism Marketing
University of Brighton
1992 - 1993 Lecturer in Tourism Marketing
Buckinghamshire College, Brunel University
1984 - 1990 Partner and Marketing Director, Lemonade Design Company
Founded business in leisure clothing design, manufacture, wholesale and retail, selling
throughout the UK and abroad.
1983 - 1984 Overseas Manager - Controlled European Operations for travel
firm, training and supervising over 100 personnel.
Meon Travel Ltd
1982 - 1983 Sports Manager - Organized winter sports activities for
children in Switzerland
1980 - 1981 Marketing Analyst - Industrial Placement. Sole responsibility for analyzing production on
one computer. Cut lead times and received two financial awards for cost saving suggestion
schemes.
IBM UK Ltd

Simon Hudson – University of South Carolina Page 2 of 27
PUBLICATIONS
BOOKS (10)
Hudson, S. & Hudson, L.J. (2017 - forthcoming). Marketing for Tourism, Hospitality, and Events. Sage, London.
Hudson, S. & Hudson, L.J. (2015). Winter Sport Tourism: Working in Winter Wonderlands. Goodfellow Publishers
Limited, Oxford, U.K.
Hudson, S. & Hudson, L.J. (2014). Golf Tourism. Second Edition. Goodfellow Publishers Limited, Oxford, U.K. 293
pages.
Hudson, S. & Hudson, L.J. (2013). Customer Service for Hospitality & Tourism. Goodfellow Publishers Limited,
Oxford, U.K. 300 pages.
Hudson, S. & Hudson, L.J. (2010). Golf Tourism. Goodfellow Publishers Limited, Oxford, U.K. 285 pages.
Hudson, S. (2008) Tourism and Hospitality Marketing: A Global Perspective. Sage, London 467 pages.
Hudson, S. (2008) Marketing for Tourism and Hospitality: A Canadian Perspective. Second Edition. Nelson Thomson
Learning, Toronto. 488 pages.
Hudson, S. (2004) Marketing for Tourism and Hospitality: A Canadian Perspective. Nelson Thomson Learning,
Toronto. 448 pages.
Hudson, S. (Ed.) (2003) Sport and Adventure Tourism. The Haworth Press Inc: Binghampton, NY. 324 pages.
Translated into Korean in 2011 by Sigma Press in Seoul.
Hudson, S. (2000) Snow Business: A Study of the International Ski Industry. The Continuum International Publishing
Group: London. 180 pages.
REFEREED JOURNAL ARTICLES (62)
So, K.K.F, King, C., Meng, F. & Hudson, S. (2017 – forthcoming) “The Missing Link in Building Customer Brand
Identification: The Role of Brand Attractiveness”, Tourism Management.
Hudson, S., Thal, K., Meng, F. & Cardenas, D. (2017 - forthcoming) “Wellness Tourism: Stress Alleviation or
Indulging Healthful Habits?” International Journal of Culture, Tourism, and Hospitality Research.
Hudson, S. (2017 – forthcoming) “Let the Journey Begin (again). The Branding of Myanmar”, Journal of Destination
Marketing & Management. Online first at: http://www.sciencedirect.com/science/article/pii/S2212571X16300907
Hudson, S., Cardenas, D., Meng, F., & Thal, K. (2017 - forthcoming) "Building a Place Brand From the Bottom Up: A
Case Study From the U.S.”, Journal of Vacation Marketing. Online first at:
http://jvm.sagepub.com/content/early/2016/05/17/1356766716649228.abstract?rss=1
Cardenás, D., Hudson, S., Meng, F., & Zhang, P. (2016) “Understanding the Benefits of School Travel: An Educator’s
Perspective”, Tourism Review International, 20(1), 29-40.
Hudson, S., Huang, L., Roth, M.S., & Madden, T.J. (2016) “The Influence of Social Media Interactions on Consumer-
Brand Relationships. A three-country study of brand perceptions and marketing behaviors”, International Journal of
Research in Marketing, 33(1). 27-41.

Hudson, S. & Tung, V.W.S. (2016) “Appealing to Tourists Via Branded Entertainment: From Theory to Practice”.
Journal of Travel & Tourism Marketing, 33(1), 123-137.
Hudson, S. (2015) “Ten Consumer Trends Shaping the World of Tourism.” Tourism Tribune, 30(2), 1-5. (Invited
paper).
Hudson, S., Roth, M.S., Madden, T.J., & Hudson, R.A. (2015) “The Effects of Social Media on Emotions, Brand
Relationship Quality, and Word of Mouth: An Empirical Study of Music Festival Attendees.” Tourism Management,
47, 68-76.
Hudson, S. (2015) “A Portrait of Brent Ritchie.” Anatolia: An International Journal of Tourism and Hospitality
Research, 26(1), 151-157. (Invited paper).
Hudson, S., Meng, F., & Cardenás, D. (2014) “Gauging Potential Demand for New Events: A Case Study with a Multi-
stage, Mixed Method Approach.” International Journal of Event and Festival Management, 5(2), 180-192.
Hudson, S. (2014) “Selling America to the World: The Case of Brand USA.” Journal of Destination Marketing &
Management, 3(2), 79-81 (Invited paper).
Li, X., Li, X., & Hudson, S. (2013) “The Application of Generational Theory to Tourism Consumer Behavior: An
American Perspective”, Tourism Management, 37, 147-164.
Hudson, S., Walker, G. J., Hinch, T., & Simpson, B. (2013) “The Influence of Ethnicity and Self-Construal on Leisure
Constraints.” Leisure Sciences, 35(2), 145-166.
Hudson, S. (2013) “Knowledge Exchange: A Destination Perspective.” Journal of Destination Marketing
& Management, 2(3), 129-131 (Invited paper).
Hudson, S., & Hudson, R. (2013) “Engaging With Consumers Using Social Media: A Case Study of Music Festivals.”
International Journal of Events and Festivals Management, 4(3), 206-223.
Hudson, S., & Elliott, C. (2013) “Measuring the Impact of Product Placement on Children Using Digital Brand
Integration,” Journal of Food Products Marketing, 19(3), 1-25.
Hudson, S., & Thal, K. (2013) “The Impact of Social Media on the Consumer Decision Process: Implications for
Tourism Marketing.” Journal of Travel & Tourism Marketing, 30(1-2), 156-160.
Hudson, S., & Li, X. (2012) “Domestic Medical Tourism: The Neglected Dimension of Medical Tourism Research”,
Journal of Hospitality Marketing and Management, 21(3), 227-246.
Levy, S., Hudson, S., & Getz, D. (2011) “A Field Experimental Investigation of Managerially Facilitated Consumer-to-
Consumer Interaction”, Journal of Travel & Tourism Marketing, 28(6), 656–674.
Hudson, S. (2011) “Working Together to Leverage Film Tourism: Collaboration between the Film and Tourism
Industries”, Worldwide Hospitality and Tourism Themes, 3(2), 165-172.
Hudson, S., Wang, Y., & Moreno Gil, S. (2011) “The Influence of a Film on Destination Image and the Desire to
Travel.” International Journal of Tourism Research, 13(2), 177-190.
Hudson, S. (2010) “Wooing Zoomers: Marketing Tourism to the Mature Traveler.” Marketing Intelligence &
Planning, 28(4), 444 - 461.
Hudson, S., Hinch, T., Walker, G. J., & Simpson, B. (2010) “Constraints to Sport Tourism: A Cross-Cultural
Analysis.” Journal of Sport Tourism, 15(1), 71-88.

Hudson, S., and Tung, V.W.S. (2010) “‘Lights, Camera, Action...!’ Marketing Film Locations to Hollywood.”
Marketing Intelligence and Planning, 28(2). 188-205.
Shani, A., Wang, Y., Hudson, S., & Moreno Gil, S. (2009). “Impacts of a Historical Film on the Destination Image of
South America.” Journal of Vacation Marketing, 15(3), 229-242.
Peloza, J, Hudson, S. & Hassay, D.N. (2009) “The Marketing of Employee Volunteerism”. Journal of Business Ethics,
85(2), 371-386.
Hudson, S., & Ritchie, J.R.B. (2009) “Branding a Memorable Destination Experience. The Case of ‘Brand Canada’.”
International Journal of Tourism Research, 11(2), 217-228.
Ritchie, J.R.B., & Hudson, S. (2009) “Understanding and Meeting the Challenges of Consumer/Tourist Experience
Research.” International Journal of Tourism Research. 11(2), 111-126.
Hudson, S., Hudson, D. & Peloza, J. (2008) “Meet the Parents: A Parents’ Perspective on Product Placement in
Children’s Programming”. Journal of Business Ethics, 80(2), 289-304.
Hudson, S. (2007) “To Go Or Not To Go? Ethical Perspectives on Tourism in an ‘Outpost of Tyranny”. Journal of
Business Ethics, 76(4), 385-396.
Sheehan, L.R., Ritchie, J.R.B. & Hudson, S. (2007). “The Destination Promotion Triad: The City, the Hotels and the
DMO”. Journal of Travel Research. 46(1), pp 64-74.
Hudson, S., & Hudson, D. (2006) “Branded Entertainment: A New Advertising Technique, or Product Placement in
Disguise?,” Journal of Marketing Management, 22(5-6), 489-504.
Hudson, S., & Ritchie, J.R.B. (2006) “Film Tourism and Destination Marketing: The Case of Captain Corelli's
Mandolin,” Journal of Vacation Marketing, 12(3), 209-221.
Hudson, S., & Ritchie, J.R.B. (2006) “Promoting Destinations via Film Tourism: An Empirical Identification of
Supporting Marketing Initiatives.” Journal of Travel Research, 44(4), 1-10.
Hudson, S., & Beedie, P. (2006) “From Inuits in Skin Boats to Bobos on the High Seas: The Commodification of Sea
Kayaking Through Tourism.” Journal of Tourism in Marine Environments, 2(2), 65-77.
Hudson, S., & Gilbert, D. (2006) “The Internet and Small Hospitality Businesses: B&B Marketing in Canada,” Journal
of Hospitality & Leisure Marketing, 14(1), 100-117.
Hudson, S. & Moreno-Gil, S. (2006) “The Influence of Service Recovery and Loyalty on Perceived Service Quality: A
Study of Hotel Customers in Spain,” Journal of Hospitality & Leisure Marketing, 14(2), 45-66.
Hudson, S., & Miller, G. (2005) "Ethical Orientation and Awareness of Tourism Students." The Journal of Business
Ethics, 62(4), 383-396.
Hinch, TD., Jackson, E.L., Hudson, S. & Walker, G. (2005) “Leisure Constraint Theory and Sport Tourism”,
Culture, Sport, Society, 8(2), 142-163.
Hudson, S. & Miller, G. (2005) “The Responsible Marketing of Tourism: The Case of Canadian Mountain Holidays.”
Tourism Management, 26(2), 133-142.
Hudson, S., Ritchie, J.R.B. & Timur, S. (2004) “Measuring Destination Competitiveness: An Empirical Study of
Canadian Ski Resorts.” Journal of Tourism & Hospitality Planning and Development, 1 (1),79-94.
Hudson, S., Hudson, P., & Miller, G.A. (2004) “The Measurement of Service Quality in the UK Tour Operating
Sector: A Methodological Comparison”. Journal of Travel Research, 42(3), 305-312.

Beedie, P., & Hudson, S. (2003) “Emergence of Mountain-Based Adventure Tourism”. Annals of Tourism Research,
30(3), 625-643.
Hudson, S. & Miller, G., (2003) “Knowing the difference between right and wrong: The Response of Students to
Ethical Dilemmas”, Journal of Teaching in Travel & Tourism, 6(2).
Ritchie, J.R.B, Hudson, S., & Timur, S. (2002) “Public Reactions to Policy Recommendations from the Banff-Bow
Valley Study: A Longitudinal Assessment”. Journal of Sustainable Tourism, 10(4), 295-308.
Ritchie, J.R.B., Hudson, S. &. Sheehan, L.R. (2002). “Hybrid Programs in Tourism and Hospitality: A Review of
Strengths, Weaknesses and Implementation Issues.” Acta Turistica, 14(1), 29-45.
Hudson, S. (2002) “Environmental Management in the Rockies: The Dilemma of Balancing National Park Values
While Making Provision for their Enjoyment”. Journal of Case Research, 22(2), 1-14.
Hudson, S., & Lang, N. (2002) “A Destination Case Study of Marketing Tourism Online: Banff, Canada”. Journal of
Vacation Marketing, 8(2), 155-165.
Hudson, S., C.L. Hung & Padley, L. (2002) “Cross-National Standardization of Advertisements: A Study of the
Effectiveness of TV Advertisements Targeted at Chinese Canadians in Canada”. International Journal of Advertising,
21(3), 345-366.
Hudson, S., & Ritchie, J.R.B. (2002) “Understanding the Domestic Market Using Cluster Analysis: A Case Study of
the Marketing Efforts of Travel Alberta.” Journal of Vacation Marketing, 8(3), 263-276.
Hudson, S., & Ritchie, J.R.B (2001) “Tourist Attitudes Towards the Environment: A Critique of the Contingent
Valuation Method as a Research Tool for Measuring Willingness to Pay”. Journal of Teaching in Travel and Tourism,
1(4), 1-18.
Hudson, S., Snaith, T., Miller, G.A., & Hudson, P. (2001) “Distribution Channels in the Travel Industry: Using
Mystery Shoppers to Understand the Influence of Travel Agency Recommendations”. Journal of Travel Research. 40
(2), 148-154.
Hudson, S., & Ritchie, J.R.B (2001) “Cross-Cultural Tourist Behavior: An Analysis of Tourist Attitudes Towards the
Environment”. Journal of Travel and Tourism Marketing, 10(2/3), 1-22.
Ritchie, J.R., Crouch, G.I., & Hudson, S. (2001) “Assessing the Role of Consumers in the Measurement of Destination
Competitiveness and Sustainability”. Tourism Analysis, 5(2-4), 69-76.
Hudson, S. (2000) “The Segmentation of Potential Tourists: Constraint Differences Between Men and Women”.
Journal of Travel Research, 38 (4): 363-368.
Gilbert, D. & Hudson, S. (2000) “Tourism Demand Constraints: A Skiing Participation”. Annals of Tourism Research,
27 (4): 906-925.
Hudson, S. & Gilbert, D. (1999) “Tourism Constraints: The Neglected Dimension in Consumer Behavior Research”.
Journal of Travel and Tourism Marketing, 8(4), 69-78.
Hudson, S. (1998) “There's No Business Like Snow Business! Marketing Skiing into the 21st Century”. Journal of
Vacation Marketing, 4(4), 393-407.
Hudson, S. & Shephard, G. (1998) “Measuring Service Quality at Tourist Destinations: An Application of Importance-
Performance Analysis to an Alpine Ski Resort”. Journal of Travel and Tourism Marketing, 7(3), 61-77.

Jones, P., Hudson, S., & Costis, P. (1997) “New Product Development in the UK Tour-Operating Industry”. Progress
in Tourism and Hospitality Research, 3(4), 283-294.
Hudson, S. (1996) “The 'Greening' of Ski Resorts: A Necessity for Sustainable Tourism, or a Marketing Opportunity
for Skiing Communities”? Journal of Vacation Marketing, 2(2), 176-185.
INVITED BOOK CHAPTERS (25)
Hudson, S., Meng, F., Cardenás, D., & So. K. (2016 forthcoming) “Knowledge Transfer: Can Research Centers Make a
Difference?” In Noel Scott, Mathilda Van Niekerk and Marcella De Martino (Eds.) Bridging Tourism Theory and
Practice, Emerald: London.
Hudson, S., & Li, X. (forthcoming) “Domestic Medical Tourism: The Neglected Dimension of Medical Tourism
Research” In DeMicco, Frederick (Ed.) Medical Tourism Hospitality Bridging Healthcare (H2H) and Wellness.
Apple Academic Press: New Jersey.
Hudson, S., & Hudson, L.J. (2016). “Designing ski resorts – from theory to practice.” In Harold Richins & John Hull (Eds.)
Mountain Tourism: Experiences, Communities, Environments and Sustainable Futures, CABI: Wallingford OX, pp. 331-340.
Hudson, S. (2013). “Challenges of Tourism Marketing in the Digital, Global Economy.” In McCabe, S. Handbook of
Tourism Marketing. Routledge, London, UK, pp. 475-490.
Hudson, S. (2011). “Bumps for Boomers: Marketing Sport Tourism to the Aging Tourist.” In Garrod & Fyall (Eds.)
Contemporary Cases in Tourism: Vol. 1. Goodfellow Publishers Limited, Oxford, U.K, pp. 165-189.
Hudson, S., Hinch, T., and Walker, G. (2009). “Women’s Experiences and Negotiation of Leisure Constraints in
Adventure Tourism”. Leisure Studies Association 2009 Volumes. 163-179.
Hudson, S. & Beedie, P. (2007) “Kayaking,” in Jennings, G. (Ed.) Waterbased Tourism, Sport and Recreation. Oxford:
Butterworth Heinemann, pp. 171-186.
Hudson, S., Miller, G., & Hodrien, J. (2006) “Cause Related Marketing in Tourism,” in Ghosh, S., & Posa, V.N. (Eds.)
Cause Related Marketing. Hyderabab, India: ICFAI University Press, pp. 141-150.
Hudson, S., Miller, G., & Peloza, J. (2006) “Approaches to Cause Related Marketing,” in Cause Related Marketing.
Hyderabab, India: ICFAI University Press, pp. 41-52.
Hudson, S. (2006) “Creating Memorable Alpine Winter Experiences,” in Weiermair, K., & Brunner-Sperdin, A. (Eds.)
Erlebnisinszenierung im Tourismus. Berlin: Erich Schmidt Verlag, pp 137-152.
Hudson, S. (2006) “Ski Resorts. Enjoyment vs. Environmental Responsibility: Does There Have to Be a Choice,” In
Herremans, I. (Ed.) Sustainable Tourism Cases: An Experimental Approach to Making Decisions. Binghampton, NY:
The Haworth Press, pp 123-139.
Hudson, S., Hudson, P., & Miller, G.A. (2006) “The Role of Research in Improving Tourism and Hospitality Services:
Measuring Service Quality,” In Prideaux , B., Moscardo, G., & Laws, E. (Eds.). Managing Tourism and
Hospitality Services: Theory and International Applications. London: CAB International, pp 237-250.
Miller, G.A., Hudson, S. & Turner, R. (2005) “Applying the Mystery Shopping Technique: The Case of Lunn Poly,”
In Ritchie, B.W., Burns, P. & Palmer, C. (Eds.) Tourism Research Methods: Integrating theory and practice. Oxford:
CAB International, pp 119-130.
Hudson, S. (2005) “Tourism Education in North America,” In Airey, D., & Tribe, J. (Eds.) An International Handbook
of Tourism Education, Oxford: Elsevier Science, pp 223-239.

Hudson, S. & Cross, P. (2005) “Winter Sports Destinations: Dealing with Seasonality,” In Higham, J., & Hinch, T.
(Eds.) Sport Tourism Destinations: Issues, Opportunities and Analysis. Oxford: Butterworth Heinemann, pp 188-204.
Hudson, S. & Miller, G.A. (2004) “Ethical Considerations in Sustainable Tourism,” In Theobold, W. (Ed.). Global
Tourism: The Next Decade (3rd
edition), Oxford: Butterworth-Heinemann, pp 248-266.
Hudson, S. (2004) “Winter Sport Tourism In North America”. In Ritchie, B. & Adair, D. (Eds.), Sport Tourism:
Interrelationships, Impacts and Issues. Channel View Books: Clevedon, England, pp 77-100.
Hudson, S., Getz, D., Miller, G.A., & Brown, G. (2004) “The Future Role of Sporting Events: Evaluating the Impacts
on Tourism”. In Weiermair, K., & Mathies, C. (Eds.) The Tourism and Leisure Industry - Shaping the Future. The
Haworth Press Inc: Binghampton, NY, pp 237-251.
Hudson, S. (2002) “The Downhill Skier in Banff National Park: An Endangered Species”. In Gammon, S. &
Kurtzman, J. (Eds.), Sport Tourism: Principles and Practice, Eastbourne: LSA, pp 89-110.
Hudson, S., Snaith, T., Miller, G.A., & Hudson, P. (2001) “Travel Retailing: Switch Selling in the UK”. In Laws, E., &
Buhalis, D. (Eds.), Tourism Distribution Channels: Practices, Issues and Transformations. Continuum: London, pp
172-184.
Ritchie, J. R. B., Crouch, G. I., & Hudson, S. (2001) “Developing Operational Measures for the Components of a
Destination Competitiveness/Sustainability Model: Consumer versus Managerial Perspectives”. In J. A. Mazanec, G. I.
Crouch, J. R. B. Ritchie and A. G. Woodside (Eds.), Consumer Psychology of Tourism, Hospitality and Leisure. Oxon,
UK, CABI Publishing, pp 1-18.
Hudson, S., Snaith, T., Miller, G.A., & Hudson, P. (2000) “Directional Selling and the Distribution of Travel Products:
An Investigation Into Travel Agency Recommendations”. In Robinson, M., Long, P., Sharpley, R., & Swarbrooke, J.
(Eds.), Management, Marketing and the Political Economy of Travel and Tourism. Business Education Publishers
Limited, Sunderland, pp 229-240.
Hudson, S. (1999) “Consumer Behavior in Tourism”. In Pizam, A., & Mansfeld, Y. (Eds.), Consumer Behavior in
Travel and Tourism. The Haworth Press Inc: Binghampton, NY, pp 7-32.
Hudson, S. & Gilbert, D. (1999) “Tourism Constraints: The Neglected Dimension in Consumer Behavior Research”. In
Woodside, A., Crouch, G.I., Mazanec, J.A., Oppermann, M., & Sakai, M.Y. (Eds.), Consumer Psychology of Tourism,
Hospitality and Leisure. CAB International: Oxon, pp 137-154.
Hudson, S. (1995) “Responsible Tourism: A Model for the Greening of Alpine Ski Resorts”. In Fleming et al. (Eds.),
Policy & Politics in Sport, Physical Education & Leisure. LSA Publication No. 55, pp 239-256.
OTHER BOOK CHAPTERS
Hudson, S. (2003) “Winter Sports Tourism”. In Hudson, S. (Ed.), Sport and Adventure Tourism. The Haworth Press
Inc: Binghampton, NY, 89-124.
OTHER REFEREED PUBLICATIONS
Encyclopedias
Hudson, S., & Fergus, A. (2003) “Physical Impacts”. In Jenkins, J., & Pigram, J. (Eds.), Encyclopedia of Leisure and
Outdoor Recreation. Routledge: London., pp 245-147.
Hudson, S., & Fergus, A. (2003) “Environmental Impacts”. In Jenkins, J. & Pigram, J. (Eds.), Encyclopedia of Leisure
and Outdoor Recreation. Routledge: London.

Hudson, S., & Fergus, A. (2003) “Competition”. In Jenkins, J. & Pigram, J. (Eds.), Encyclopedia of Leisure and
Outdoor Recreation. Routledge: London, pp 66-67.
Case Studies
Hudson, S. (2003) “Travel Flows and Spatial Distribution in the Ski Industry” In Higham, J., & Hinch, T. (Eds.) Sport
Tourism Development. Clevedon, England: Channel View Publications, pp 95-98.
REFEREED PROCEEDINGS
Hudson, S. (2016) “Let the journey begin (again). The branding of Myanmar.” Making an Impact: Creating
Constructive Conversations, University of Surrey Guildford, UK, July 19-22.
Hudson, S. (2016) “Taking social media listening to a new level: A case study.” International Conference on Social
Media & Society, Goldsmiths London, UK, July 11-13.
Thal, K.I. and Hudson, S. (2016) “Fitter and healthier but happier? Assessing psychological wellbeing as the outcome
of a wellness vacation using Self-Determination Theory.” Travel and Tourism Research Association, Vail, Colorado,
June 14-16.
Li, J. and Hudson, S. (2016) “Conjoint analysis of consumer preferences to destination brand attributes.” Travel and
Tourism Research Association, Vail, Colorado, June 14-16.
Li, H., Meng, F., Hudson, S. and Cárdenas, D.A. (2016) “Destination branding incongruity from stakeholder
perspective: Theoretical framework and empirical evidence.” Travel and Tourism Research Association, Vail,
Colorado, June 14-16.
Qi, R., So, K.K.F., Cárdenas, D., Hudson, S. and Meng, F. (2016) “The mediating effects of tolerance on residents’
support toward tourism events.” Travel and Tourism Research Association, Vail, Colorado, June 14-16.
Hudson, S., Meng, F., & Cardenás, D. (2015) “Measuring the educational benefits of school travel.” Contemporary
Perspectives in Tourism and Hospitality Research, University of Brighton July 12-14.
Hudson, S., Cardenás, D., Meng, F., & Thal, K. (2015) “Stress alleviation or indulging healthful habits? Examining
factors driving the wellness tourism market.” Consumer Psychology of Tourism, Hospitality, and Leisure Research
Symposium, University of Namur, July 1-4.
Hudson, S. (2015) “Accelerating accessible tourism in North America.” Learning at Intercultural Intersections,
Kamloops, British Columbia, March 10-13.
Hudson, S. (2014) “Golf tourism: responding to the new consumer.” World Association for Sport Management
Conference, Madrid, October 1-3.
Hudson, S. (2014) “Can destinations attract tourists via branded entertainment? The case of Brand USA.” Travel &
Tourism Research Association Conference, Bruges, Belgium, June18-21.
Thal, K., & Hudson, S. (2014) “Basic need fulfillment and wellness tourism: An exploratory study.” Travel & Tourism
Research Association Conference, Bruges, Belgium, June18-21.
Hudson, S., Meng, F., Cardenas, D, & Thal, K. (2014) “Building a sustainable place brand from the bottom up.” Travel
& Tourism Research Association Conference, Bruges, Belgium, June18-21.
Hudson, S. (2014) “Destination branding in the 21st
century: The case of Brand USA.” Advances in Destination
Management, St. Gallen, Switzerland, June 11-13.

Hudson, S., & Hudson, R. (2014). "# Festival Fans: The use of social media at music festivals and its influence on
brand relationship quality”, Great Western Travel & Tourism Research Association Conference, Denver CO., April 16-
19.
Thal, K., & Hudson, S. (2014) “Does one green stay deserve another? Examining the impact of actual hotel stays on
behavioral intention.” 19th Annual Graduate Education & Graduate Student Research Conference in Hospitality and
Tourism, Houston Texas, January 3-5.
Hudson, S., Hudson, R., Madden, T., & Roth, M. (2013) “The effects of social media on emotions, brand relationship
quality, and behavior.” Presented at The Sports, Entertainment and Venues Tomorrow Conference, Columbia, SC,
November 20-22.
Hudson, S. (2013) “Knowledge transfer in tourism.” International Conference on Business Tourism and Applied
Sciences, London, 8-10 August, pp. 42.
Hudson, S., Meng, F., & Cardenas, D. (2013) “Hosting new events: gauging potential interest.” Making Waves,
International Conference on Events, Bournemouth, 3-5 July, pp. 165-172.
Meng, F. & Hudson, S. (2012) “Bypassing destination choice in drive tourism: a comparison study”. The 18th
Asia
Pacific Tourism Research Association Conference.
Meng, F. & Hudson, S. (June, 2012). “Drive tourism and rural tourism development: dual perspectives from industry
stakeholders and potential visitors”. Presented at The 42nd
Annual Conference of Travel and Tourism Research
Association. June 16-19. BEST CONFERENCE PAPER AWARD
Hudson, S., & Hudson, R. (2012). "The Use of Social Media to Attract and Engage with Music Tourists" Soundtracks
Conference, Liverpool, U.K., July 6-9.
Hudson, S., & Benjamin, S. (2012). "The Influence of Music Videos on Tourism". Soundtracks Conference, Liverpool,
U.K., July 6-9.
Hudson, S., Walker, G. J., Hinch, T., & Simpson, B. (2011). “The Effects of Culture on Tourism Constraints: An
Empirical Study.” Advancing the Social Science of Tourism, University of Surrey, June 28 – July 1.
Hudson, S. (2011). “How Film Tourism Can Contribute to Community Prosperity.” National Extension Tourism
Conference, Charleston, South Carolina, March 9-11.
Hudson, S. (2010). “I Hope I Die Before I Get Old” - Communicating Health Messages to the Burgeoning Baby
Boomer Generation.” Convergence and Society: Science, Health, and New Dimensions of Communication, Columbia,
South Carolina, October 10-12, 2010
Hudson, S. & Elliott, C. (2010). “Measuring the Impact of product Placement Using Digital Brand Integration.”
Academy of Marketing Annual Conference, Coventry, UK, July 5-7.
Hudson, S., Wang, Y., & Moreno Gil, S. (2010) “The Influence of a Film on Destination Image.” ITAMS Conference
Prato, Italy, July 12-14.
Hudson, S. & Elliott, C. (2010) “Product Placement and its Influence on Children”, Association of Marketing Theory
& Practice Proceedings, Volume 19, p. 32. 2010 Annual Meeting, Hilton Head Island, SC, March 25-27.
Hudson, S., Walker, G. J., Hinch, T., & Simpson, B. (2009). “Leisure Constraints and Ethnicity: A Qualitative
Approach.” ‘Communicating Experiences.’ 3rd International Conference for Qualitative Research in Sport and
Exercise, Roehampton University, London, June 10-12.

Hinch, T., Walker, G. J., Hudson, S., & Simpson, B. (2008). “Ethnicity and Leisure Constraints: A Sport Tourism
Context.” Proceedings from the Travel and Tourism Research Association, Canadian Chapter, Conference; October 15-
18. [CD]. Victoria, BC: Travel and Tourism Research Association - Canada.
Hudson, S., & Ritchie, J.R.B. (2007) “Branding a Memorable Destination Experience. The Case of ‘Brand Canada,” In
Extraordinary Experiences Conference, Bournemouth University, September 3-4, pp. 22.
Hudson, S. & Miller, G. (2007) “Traveling to Troubled Countries: Ethical Perspectives on Tourism In Myanmar,” In
Beating the Odds With Tourism Research, Proceedings of the Travel and Tourism Research Association Conference,
Las Vegas, Nevada, June 17-20, pp. 97-109. BEST CONFERENCE PAPER AWARD
Hudson, S. & Miller, G. (2006) “Too Much Focus on the Environment in the Classroom? The Response of Tourism
Students to Ethical Dilemmas,” Leisure Studies Association Conference, Bristol, UK, July 11-13.
Disguise,” Academy of Marketing Conference, London, UK, July 3-5.
Moreno, G.S., & Hudson, S. (2006) “The Influence of Service Recovery and Loyalty on Perceived Service Quality: A
Study of Hotel Customers in Spain.” Travel and Tourism Research Association. 37th Annual Conference. Dublin
(Ireland). June 2006
Hudson, S., & Gilbert, D. (2005) “Small Tourism Accommodation Distribution Patterns in Canada,” In Proceedings of
the ICEB Conference, Hong Kong, December 5-9.
Hudson, S. & Miller, G. (2005) "Ethical Orientation and Awareness of Tourism Students" Proceedings of the ISTTE
Conference, Chicago, U.S., October 20-23, pp. 1-11.
Hudson, S., & Sheehan, L. (2005) “Issues and Opportunities in Tourism Education in North America,” In Proceedings
of the I-CHRIE Annual Conference & Exposition, Las Vegas, July 27-30, pp. 185-190.
Peloza, J, Hassay, D.N., & Hudson, S. (2005) “Branding Corporate Philanthropy,” Developments in Marketing Science,
Vol. 28, H. E. Spotts, ed., AMS.
Hudson, S., & Wall, R. (2005) “Film Tourism: A Marketing Opportunity for Destinations,” In The Three R’s:
Research, Results, Rewards, Proceedings of the Travel and Tourism Research Association Conference, New Orleans,
June 12-15, pp. 288-300.
Hudson, S. (2004) “Seasonality in Winter Sports Destinations: Causes, Consequences, and Cures,” In Measuring the
Tourism Experience, Proceedings of the Travel and Tourism Research Association Conference, Montreal, June 20-23.
Hudson, S. & Miller, G. (2003) “Ethical Considerations in Sustainable Tourism,” In Taylor, L., & Ryall, A. (Eds.),
Proceedings of the Sustainable Mountain Communities Conference, pp. 192-199, Banff, Canada.
Hudson, S., Hudson, P., & Miller, G.A. (2003) “How Should We Measure Service Quality in Tour Operating?” In G.
Jennings (Ed.), Proceedings of the ISTTE Conference, Providence, U.S., October 16-19.
Hudson, S. (2002) “Responsible Marketing or just “Green Wash?” The Case of Canadian Mountain Holidays.”
Proceedings of the Ecotourism, Wilderness and Mountain Conference, University of Otago, New Zealand, August 26-
28.
on Tourism”. Proceedings of the Leisure Futures Conference, Innsbruck, Austria. April 11-13.

Hudson, S., & Lang, N. (2001) “Trends in Marketing Tourism Online: Insights from the Canadian Rockies”. In
Abdelsamad, M.H., & Myers, E.R. (Eds.), Proceedings of the Society for Advanced Management International
Conference on Managing in the Internet Age pp. 862-868. Las Vegas, Nevada
Hudson, S. (2001) “Ski Operations in a National Park”. In Taylor, L., & Ryall, A. (Eds.), Proceedings of the Human
Use Management In Mountain Areas Conference pp. 53-57. Banff, Canada.
Hudson, S., Getz, D., & Miller, G.A. (2001) “The Sponsorship of Major Events by Destinations: Evaluating the Impact
on the Decision-Making Process of the Consumer”. In Spotts, H.E., Meadow, H.K, & Smith, S.M. (Eds.), Proceedings
of the Academy of Marketing Science World Marketing Congress on Global Marketing Issues at the Turn of the
Millennium. Volume X. Cardiff, Wales.
Hung, C.L., Padley, L., & Hudson, S. (2001) “Cross-National Standardized Ads: A Study of Effectiveness of Chinese
Language Ads in Canada and in Hong Kong”. In Spotts, H.E., Meadow, H.K, & Smith, S.M. (Eds.), Proceedings of the
Academy of Marketing Science World Marketing Congress on Global Marketing Issues at the Turn of the Millennium.
Volume X. Cardiff, Wales.
Hudson, S., & Ritchie, J.R.B. (2000) “Tourist Attitudes Towards the Environment: A Critique of the Contingent
Valuation Method as a Research Tool for Measuring Willingness to Pay”. In Cathy H.C. Hsu (Ed.), Proceedings of the
ISTTE Reunion 2000 Conference pp.1-4. Tampa, Florida.
Hudson, S. & Hudson, P. (1999) “The Role of a Travel Brochure in U.K. Tour Operating Today”. In Cathy H.C. Hsu
(Ed.), Proceedings of the New Frontiers in Tourism Research Conference pp.58-69. Vancouver, Canada.
Hudson, S. (1998) “Tourism Constraints: An Empirical Test of the Hierarchical Model of Constraints”. In Cathy H.C.
Hsu (Ed.), Proceedings of the New Frontiers in Tourism Research Conference pp. 165-180. Cleveland, Ohio.
Hudson, S. (1997) “Constraints on a Tourist Activity: A Qualitative Investigation into the Constraints Facing Both
Skiers and Non-Skiers in the UK”. In Cathy H.C. Hsu (Ed.), Proceedings of the New Frontiers in Tourism Research
Conference pp. 192-195. San Diego, California.
Hudson, S. (1996) “Responsible Marketing of Tourism: Is there a Competitive Advantage in Marketing a Ski
Destination as 'Green'?” In W.S.Roehl (Ed.), Proceedings of the Second Environments for Tourism Conference pp.
142-151. Las Vegas, Nevada.
CONFERENCE PRESENTATIONS (not referred to in refereed proceedings)
Hudson, S. (2015) “Attracting retirees and pre-retirees to South Carolina”, American Association of Retirement
Communities Annual Conference, Charleston, November 11-13.
Hudson, S. (2010) ‘Wooing Zoomers.” International Seminar on Demographic Change and Tourism. MODUL
University Vienna, 17 September.
Hudson, S., Hinch, T., Walker, G., & Simpson, B. (2009) “Leisure Constraints and Ethnicity: A Qualitative Approach.”
Communicating Experiences: 3rd
International Conference for Qualitative Research in Sport & Exercise, Roehampton
University, 10-12 June.
Hudson, S. (2008) “Tourists as citizen diplomats: The case of Myanmar.” ATLAS Annual Conference, Selling or
telling? Paradoxes in tourism, culture and heritage. University of Brighton, United Kingdom July 2-4.
Hudson, S., Hinch, T., and Walker, G. (2008). “Chicks in Choppers: A Gender-Based Analysis of Leisure Constraints
in Adventure Tourism.” Leisure Studies Association Conference. Community, Capital and Cultures: Leisure and
Regeneration as Cultural Practice, Liverpool, 8-10 July.

Hudson, S., & Ritchie, J.R.B. (2006) “Film Tourism and Destination Marketing: The Case of Captain Corelli's
Mandolin,” International Conference on Tourism Economics, Palma de Mallorca, May 18-20.
Hudson, S. (2003) “Building a Four-Season Economy Through Sustainable Tourism,” Mountain Resorts of the Future
Conference, Lake Placid, U.S. September 7-9.
Hudson, S. (2003) “Green Marketing,” Mountain Resorts of the Future Conference, Lake Placid, U.S. September 7-9.
Hudson, S. (2003) “Competitiveness and Destination Marketing,” Mountain Resorts of the Future Conference, Lake
Placid, U.S. September 7-9.
Miller, G., Hudson, S., Berno, T (2003) “Knowing the difference between right and wrong: Ethics in the Tourism
Industry.” Paper presented at the CAUTHE conference, Coffs Harbour, Australia, 5th - 8th February.
on Tourism.” Proceedings of the Leisure Futures Conference, Innsbruck, Austria. April 11-13.
Hudson, S. (2002) “The Future of the Skiing Industry in North America”. World Tourism Organization Congress on
Snow Tourism, Andorra. April 8-10.
Beedie, P., & Hudson, S. (2002) “The Commodification of Mountaineering Through Tourism.” Ecotourism,
Wilderness and Mountain Conference, University of Otago, New Zealand, August 26-28.
Ritchie, J.R., Sheehan, L., & Hudson, S. (2002) "Hybrid Programs in Tourism & Hospitality: A Review of Strengths,
Weaknesses and Implementation Issues". International Conference on "Rethinking of Education and Training for
Tourism" held in celebration of the 40th Anniversary of the Graduate School of Economics & Business, University of
Zagreb, Zagreb, Croatia, April 18-22.
Hudson, S. (2001) “The Development of the Ski Industry in North America: Lessons for the Industry in China”. Ski
Industries Forum. Harbin, Heilongjiang Province, China.
Hudson, S. (2001) “The Downhill Skier in Banff National Park: An Endangered Species”. Leisure Studies Association
Conference. Luton, England.
Getz, D., S. Hudson, G. Brown and G. Miller (2001) “Researching the Impact of Sport Media Coverage on Destination
Image and Demand”. Presented to the Sport Management Association of Australia and New Zealand annual
conference, Melbourne, Australia.
Ritchie, J.R., Crouch, G.I., & Hudson, S. (2000) “Measuring the Components of a Destination
Competitiveness/Sustainability Model: Consumer versus Managerial Perspectives”. Second Symposium on the
Consumer Psychology of Tourism, Hospitality and Leisure (CPTHL). Vienna University of Economics & Business
Administration.
Hudson, S. (2000) “Snow Business: Past, Present and Future. Enhancing the International Competitiveness and
Aggressive Positioning of 21st Century Kangwon Regional Tourism & Hospitality Industry”. Kangwon International
Symposium, Korea pp. 177-202
Hudson, S., Snaith, T., Miller, G.A., & Hudson, P. (2000) “Directional Selling and The Distribution of Travel
Products: An Investigation into Travel Agency Recommendations”. Tourism 2000 Conference. Sheffield, U.K.
Hudson, S. (1998) “Marketing Tourism Activities in Areas of High Altitude : New Challenges for the Ski Industry”.
Conference on Harnessing the High Latitudes. University of Surrey, England.
Hudson, S. (1998) “Skiing Constraints: Arresting the Downhill Slide”. Conference on Harnessing the High Latitudes.
University of Surrey, England.

Hudson, S., & Gilbert, D. (1998) “Tourism Constraints: The Neglected Dimension in Consumer Behavior Research”.
Conference on Consumer Psychology in Tourism. University of Hawaii, Hilo, Hawaii.
Hudson, S. (1995) “Responsible Tourism: A Model for the Greening of Alpine Ski Resorts”. LSA Annual Conference.
Eastbourne, England.
Hudson, S. (1994) “Leisure Constraints and Why People Don't Ski”. CHME Research Conference. Norwich, England.
CONFERENCE REPORTS
Hudson, S. (1999) “Symposium on the Consumer Psychology of Travel, Hospitality and Leisure Research”. University
of Hawaii at Hilo, 16th-19th August, 1988. Journal of Vacation Marketing, 5(1), pp. 101-102.
GOVERNMENT REPORTS
Hudson, S. (2005) “Film Tourism: A Destination Marketing Opportunity for Alberta.” Report to Alberta Economic
Development, February.
BOOK REVIEWS
Hudson, S. (2012) Drive tourism. Trends and emerging markets by Prideaux & Carson (Eds.). In Tourism
Management, 33(5), 1288-1291.
Hudson, S. (2008) Mountain Resort Planning and Development in an Era of Globalization by Clark, Gill & Hartmann.
In Tourism Analysis, 13(3), 327-328.
Hudson, S. (2001) Sport Tourism by Standeven & DeKnop. In European Sport Management Quarterly, (1), 1.
Hudson, S. (2003) Marketing in Travel & Tourism by Middleton & Clarke. In Current Issues in Tourism. 6(1), 86-90.
Hudson, S. (2003) Tourism & Hospitality Marketing by Dickman. In Current Issues in Tourism. 6(1), 86-90.
OTHER PUBLICATIONS
Hudson, S. (2016). “Open Kitchen Concept Spreads to Hotels.” Hotel Business Review, August.
http://hotelexecutive.com/business_review/
Hudson, S. (2016). “Marriott Takes Social Media Listening to New Level.” Hotel Business Review, March.
Hudson, S. (2016). “Hotels that Don’t Miss a Beat.” Hotel Business Review, January.
Hudson, S. (2015). “Marketing to Millennials.” Hotel Business Review, October.
http://hotelexecutive.com/business_review/4563/marketing-to-millennials
Hudson, S. (2015). “The Blurring of Business and Leisure Travel”. Hotel Business Review, September,
http://hotelexecutive.com/business_review/4506/hotels-respond-to-blurring-of-business-and-leisure-travel
Hudson, S., Meng, F., & Cardenas, D. (2015) “Assessment of Tourism Development along the Santee Cooper
Waterway”.
Hudson, S., Meng, F., & Cardenas, D. (2015) “Branding of the Pee Dee Region”.
Hudson, S. (2015). “Accessible Hotels, Nordic Style”. Hotel Business Review, June,
http://hotelexecutive.com/business_review/4410/accessible-hotels-nordic-style

Hudson, S. (2015). “Diversification is the key for ski resort hotels”. Hotel Business Review, March.
http://hotelexecutive.com/business_review/4317/diversification-is-the-key-for-ski-resort-hotels
Hudson, S. (2015). “Managing Services Promises”. Hotel Business Review, January.
http://hotelexecutive.com/business_review/4234/managing-services-promises
Hudson, S. (2014). “From Product Placement to Branded Entertainment”. Hotel Business Review, November.
http://hotelexecutive.com/business_review/4127/from-product-placement-to-branded-entertainment
Hudson, S. & Thal, K. (2014). “The Franchise on Green”. SCRLA Hospitality News, October, 10-12.
Hudson, S. (2014). “From Bankruptcy to Thriving Boutique Hotel”. Hotel Business Review, September.
http://www.hotelexecutive.com/business_review/4066/from-bankruptcy-to-thriving-boutique-hotel
Hudson, S. (2014). “Hotels Add Health to the Menu”. Hotel Business Review, July.
https://hotelexecutive.com/business_review/4024/hotels-add-health-to-the-menu
Hudson, S. (2014). “Internal Marketing Is the Key to Success at Fairmont”. Hotel Business Review, June.
https://hotelexecutive.com/business_review/3994/internal-marketing-is-the-key-to-success-at-fairmont
Hudson, S., Meng, F., & Cardenas, D. (2014) “Bluffton Brand Assessment and Development”, commissioned by the
Town of Bluffton.
Hudson, S. (2014) “Converting Hotel Guests into Apostles”, Hotel Business Review, April.
http://hotelexecutive.com/business_review/3838/converting-hotel-guests-into-apostles
Hudson, S., & Thal, K. (2014) “Wellness Vacations: Softer Side of Medical Tourism.” Medical Tourism Magazine,
January/February, 104-106.
Hudson, S. (2014) “‘Fix it, Plus one’: Solving Problems for Hotel Guests.” Hotel Business Review, February.
http://hotelexecutive.com/business_review/3772/fix-it-plus-one-solving-problems-for-hotel-guests
Hudson, S., Meng, F., & Cardenas, D. (2013) “Developing Tourism in the Rural Pee Dee Region of South Carolina”
Hudson, S. (2013) “Checking Out the Competition. How Do You Find Out What Your Competitors Are Up To?.”
Hotel Business Review, November. https://hotelexecutive.com/business_review/3654/checking-out-the-competition
Hudson, S. (2013) "China’s ‘Hawaii’: climbing the curve of customer service." Hotel Business Review, September 2.
http://hotelexecutive.com/business_review/3599/chinas-hawaii-climbing-the-curve-of-customer-service
Hudson, S. (2013) “The Service Recovery Paradox. Does It Really Exist?” Hotel Business Review, April 21.
http://hotelexecutive.com/business_review/3404/the-service-recovery-paradox-does-it-really-exist
Hudson, S. (2013) “Travel: The New Prescription” Medical Tourism Magazine, 27, 28-29.
Hudson, S., Meng, F., & Cardenas, D. (2012) “A Feasibility Study for an international Horse Park in Aiken South
Carolina”, commissioned by the Aiken Chamber of Commerce.
Hudson, S., Roth, M.S, & Madden, T.J. (2012) “The Effects of Social Media on Brand-Customer Relationships”. A
study commissioned by Pitney Bowes.
Hudson, S., Roth, M.S, & Madden, T.J. (2012) “Customer Communications Management in the New Digital Era”. A
White Paper commissioned by Pitney Bowes.

Hudson, S. (2012) “Baby Boomers are Zoomers!” Silver Travel Advisor.
http://www.silvertraveladvisor.com/index.cfm?
v=Dr_Simon_Hudson_StarArticle&fkArticleID=44&fuseaction=pubDsp.dspStarWriter
Hudson, S. (2011) “Domestic Medical Tourism. A Neglected Dimension of Medical Tourism Research” Medical
Tourism Magazine, 22, 43-45.
Hudson, S. (2011) “Star Attractions”. South Carolina Business, March/April, 13-15.
Hudson, S. (2010) "The Engine That Can Revive Our Economy," Guest Columnist, The State, December 8.
Hudson, S. (2010) “The Baby Boomer Market is Exploding and We’re Not Ready for Them,” Hospitality News,
November, 12-13.
Hudson, S. (2008) “Internet Marketing: Success Factors for Marketing Tourism on the Web”, Alberta Hospitality,
Spring.
Hudson, S. (2008) “Customization: Targeting Demographic Sectors”, Alberta Hospitality, Spring.
Hudson, S. (2007) “It’s all about Psychographics: Ten Consumer Trends Impacting the Hospitality Industry Today”,
Alberta Hospitality, Winter.
Hudson, S. (2006) “Product placements in children’s films and TV”, Alberta Parent Quarterly, Autumn, 34-36.
Hudson, S. (2005) “Effective or Deceptive: Product Placement in Children’s Films,” Arbour Lake Reflections,
November.
Hudson, S. (2004) “Champagne All Round” Arbour Lake Reflections, February, 11 & 13.
Hudson, S. (2004) “Skiing With the Family: It’s Worth It!” Arbour Lake Reflections, January, 51 & 53.
Hudson, S. (2002) “Business Card Critique”. Venture, 6(2): pp. 9.
Hudson, S. (1998) “Father & Son Do Disney”! ABC Magazine (7), June-September.
Hudson, S. (1998) “Skiing With Kids: Downhill All the Way” ABC Magazine (8), October-December.
Hudson, S. (1997) “A Summer Holiday With the Children”. ABC Magazine (4), June-September.
Berry, S., Hudson, S., & Ladkin, A. (1996) “Sustainable Tourism: The Regional Perspective”.
Hudson, S. (1995) “A Tourism Degree: A Passport to Success, or Just a Trendy Qualification”? Evening Argus, July 4.

PUBLISHED REVIEWS OF MY WORK
Shipway, R. (2015) Review of “Golf Tourism, 2nd
edition” in Annals of Tourism Research.
Seakhoa-King, A (2014) Review of “Customer Service for Hospitality & Tourism” in Tourism Analysis, 19(5), 655.
Wang, Y. (2013) Review of “Customer Service for Hospitality & Tourism” in Anatolia.
Shipway, R. (2012) Review of “Golf Tourism” in Annals of Tourism Research, 39(3), 1731–1732.
Humphreys, C. (2010) Review of “Golf Tourism” in Journal of Sport & Tourism, 15(3), 261-264.
Okrant, M. J. (2010) Review of “Golf Tourism” in Tourism Management, (32), 703.
Mohsin, A. (2010) Review of “Tourism and Hospitality Marketing: A Global Perspective”, in
International Journal of Tourism Policy, 3(1), 85-87.
Frochot, I. (2009) Review of “Tourism and Hospitality Marketing: A Global Perspective” in Tourism Management,
31(5), 692-693.
Prentice, R. (2003) Review of “Sport and Adventure Tourism” in Tourism, 116.
Zauhar J. (2000) Review of “Snow Business” in Journal of Sports Tourism, 6(1), 180.
Frochot, I. (2001) Review of “Snow Business” in Journal of Vacation Marketing, 7(1), 93.
Goodrich, J.N. (2001) Review of “Snow Business” in Journal of Travel Research, May, 470-471.
Snow24 (2000) Review of “Snow Business” on http//www.snow24.com, 23 March.
SPECIAL INVITATIONS TO SPEAK
KEYNOTE SPEAKER 2016 “Economic Impact of African-American Tourism in South Carolina” Conference on
African-American Tourism, Charleston, September 30.
KEYNOTE SPEAKER 2016 “Research in Film Tourism” Hong Kong Polytechnic University, February 5.
KEYNOTE SPEAKER 2015 “Leveraging Film Tourism” New Mexico Film and Media Industry Conference,
Albuquerque, October 29-31.
KEYNOTE SPEAKER 2015 “Growing African-American Tourism” Conference on African-American Tourism,
Charleston, September, 26.
KEYNOTE SPEAKER 2015 “Transfer of Knowledge as a Key Instrument in the Tourism Industry”, Tourism
Intelligence Forum, Naples Italy, May 4-7.
KEYNOTE SPEAKER 2014 “Trends in Green Tourism”, ARMISTAD Conference, Aruba, October 20-22.
KEYNOTE SPEAKER 2014 “The Role of Tourism in the Green Economy”, Green Aruba-Europe Meets Americas
Conference, Aruba, October 22-24.
KEYNOTE SPEAKER 2014 “Trends in Golf Tourism,” European University Lisbon, September 28.
KEYNOTE SPEAKER 2014 S.C. Women in Lodging, “South Carolina’s Place in the Global Tourism Industry,” May
15.
KEYNOTE SPEAKER 2013 Ignite! Columbia, “Growing Tourism in South Carolina”, November 20

KEYNOTE SPEAKER 2013 Palmetto Forum, Walker Institute university of South Carolina, “South Carolina’s Place
in the Global Tourism Industry,” October 2.
KEYNOTE SPEAKER 2013 Board of Visitors Meeting, “Spotlight on Carolina”, Charleston, May 22.
KEYNOTE SPEAKER 2013 Badlands Tourism Conference, “Growing Rural Tourism
Through Collaboration,” Medicine Hat, Alberta, March 26-
28.
KEYNOTE SPEAKER 2012 Annual Medical Tourism Congress, “Travel: The New Prescription,” Miami Florida,
October 24-26
KEYNOTE SPEAKER 2012 International Conference on Tourism and Events: Opportunities, Impacts and Change,
“Leveraging Events,” Belfast, June 20-23.
KEYNOTE SPEAKER 2012 Southeast Innkeepers Conference, “Tourism Marketing in the Digital Era of Marketing
Communications”, Greenville, June 4-6.
KEYNOTE SPEAKER 2011HeritageTourismSummit “Igniting Wealth through Rural Tourism Development”,
Clemson University, November 16.
KEYNOTE SPEAKER 2011 World Medical Tourism Congress, “Domestic Medical Tourism. A Neglected Dimension
of Medical Tourism Research”, Chicago, October 26.
KEYNOTE SPEAKER 2011 Tenerife Tourism Corporation Conference, “Golf and Tourism: Challenges and
Opportunities” and “Cinema and Tourism: how film industries and tourism can work together to boost tourism.” Santa
Cruz, Tenerife, July 11.
KEYNOTE SPEAKER 2011 University of Las Palmas, Tourism Institute Bi-annual conference. “Tourism Trends” and
“The SmartState Centers of Economic Excellence in South Carolina.” Meloneras, Gran Canaria, July 18.
KEYNOTE SPEAKER 2011 South Carolina Society of Association Executives Annual Conference “The (Lost) Art of
Customer Service”, Hilton Head Island, June 5-8.
KEYNOTE SPEAKER 2011 “Developing a Knowledge-Based Economy: The SmartState Centers of Economic
Excellence in South Carolina”. The First Aruban National Competitiveness and Innovation Summit, Aruba, June 1.
KEYNOTE SPEAKER 2011 Nature Based Tourism, Paddlesports Annual Conference, Summerton, South Carolina,
March 10-11.
KEY NOTE SPEAKER 2010 Film Commission Norway Conference on Film Tourism, “Film tourist as a Phenomena”,
Lillehammer, Norway, December 8-10.
KEY NOTE SPEAKER 2010 National Active Retirement Association Conference, “Wooing Zoomers”, Columbia,
South Carolina, October 21.
KEY NOTE SPEAKER 2010 South Carolina Golf Owners Association Annual Meeting, “Challenges and
Opportunities for Golf Owners,” Kiawah Island, October 13.
KEY NOTE SPEAKER 2010 South Carolina Community Economic Development Conference, “The Role of Tourism
in the Green Economy”, Charleston, South Carolina, September 13-14.

KEY NOTE SPEAKER 2010 Ischia Film Festival, July 9. “Location-Driven Film Tourism”
KEY NOTE SPEAKER 2010 UNWTO Congress on Snow Tourism, Andorra, Spain, April 13. “Tourism Marketing for
Ski & Mountain Resorts: Crucial Issues for the Future.”
Panel Speaker 2010 Leadership Carolina Conference, Myrtle Beach, South Carolina, February 25.
KEY NOTE SPEAKER 2009 Travel Alberta Industry Conference, Banff, Canada. “Marketing to Baby Boomers”
October 25.
KEY NOTE SPEAKER 2009 Let’s Talk Tourism Conference, Red Deer “Consumer Trends” October 22.
KEY NOTE SPEAKER 2009 Mixed Reality Conference on Film Tourism, Ystad, Sweden. “Film Tourism: An
Overview,” September 9-11.
KEY NOTE SPEAKER 2009 3rd
Advances in Tourism Marketing Conference, Bournemouth, UK. “Wooing Zoomers,”
September 6-9.
KEY NOTE SPEAKER 2008 Association of Film Commissioners Symposium, Wellington, New Zealand. “Film
Tourism: An Overview”, November 22.
KEY NOTE SPEAKER 2008 Dive Fuel, Las Vegas, “The Booming Generation,” October 19-22.
KEY NOTE SPEAKER 2008 Chinook Country Tourism Association AGM, Lethbridge, Alberta: “Today’s Tourist”,
June 12.
KEY NOTE SPEAKER 2008 1st
Commonwealth Conference on Sport Tourism, Kota Kinabalu, Malaysia, May 13-16.
KEY NOTE SPEAKER 2008 Travel Alberta Rural Tourism Conference, Camrose, Alberta: “Responding to the
Changing Marketing Environment”, April 2.
KEY NOTE SPEAKER 2008 Advancing Adventure Tourism Conference, Fort William, Scotland: “Consumer Trends
in Adventure Tourism”, February 22.
KEY NOTE SPEAKER 2007 Tourism Calgary Talks “Responding to the changing marketing environment”, Calgary,
November 29.
KEY NOTE SPEAKER 2007 Travel Alberta Tourism & Sales Marketing Professional Network Seminars, “Embracing
the Changing Marketing Environment: The Latest Trends Impacting Tourism in Alberta Today”, Edmonton, Calgary
and Banff, June 11-13.
KEY NOTE SPEAKER 2007 University of Northern British Columbia, Resource Recreation and Tourism Program
Annual Seminar Series, Title, “Tourism Trends and their Impact on the Ski Industry,” Smithers, B.C. March 2.
KEY NOTE SPEAKER 2007 University of Northern British Columbia, Resource Recreation and Tourism Program
Annual Seminar Series, Title, “Cutting Edge Tourism Marketing,” Prince George, B.C. March 1.
KEY NOTE SPEAKER 2007 British Columbia Tourism Industry Annual Conference, Title: “Innovative Marketing in
Turbulent Times,” Victoria, February 23.
KEY NOTE SPEAKER 2006 Northwest Territories Tourism Annual Conference, Title: “Cutting Through the Clutter:
Trends in Tourism Marketing,” Yellowknife, November 3.
KEY NOTE PANEL SPEAKER 2005 Sport Tourism Pre-Conference Forum, The Eleventh Canadian Congress on
Leisure Research, Title: “Understanding the Sport Tourist”, Nanaimo, B.C., May 17 – 20.

KEY NOTE SPEAKER 2005 HOSPA Conference at SAIT, 18 March. Title: “Consumer Trends in Tourism and
Hospitality.”
KEY NOTE SPEAKER 2004 II International Mountain Congress, Estoril, Portugal. November 25-28. Title:
“Emergence of Mountain-Based Adventure Tourism,” and “The Responsible Marketing of Tourism: The Case of
Canadian Mountain Holidays.”
KEY NOTE SPEAKER 2004 Alberta Visitor Information Centre Conference, November 6
Title: “Consumer Trends and Implications for Visitor Information Centres.”
KEY NOTE SPEAKER 2004 Travel Alberta Annual Conference, November 7 Title: “Who is Today’s Tourist?”
KEY NOTE SPEAKER 2003 Mountain Resorts of the Future Conference, Lake Placid, U.S. – “Sustainable Tourism –
what it means to your community and business future.”
KEY NOTE SPEAKER 2003 Sustainable Mountain Communities Conference, Banff, Canada – “Ethical
Considerations in Sustainable Tourism.”
KEY NOTE SPEAKER 2002 WTO Congress on Snow Tourism, Andorra – “The Future of the Skiing Industry in
North America”.
KEY NOTE SPEAKER 2002 Ecotourism, Wilderness and Mountain Conference, University of Otago, New Zealand -
“Responsible Marketing or just “Green Wash?” The Case of Canadian Mountain Holidays.”
KEY NOTE SPEAKER 2001 UNIDO Ski Industries Forum, China – “The Development of the Ski Industry in North
America”.
KEY NOTE SPEAKER 2001 Conference on Human Use Management In Mountain Areas. Banff, Canada – “The
Conflict Between Ski Operators and Environmentalists in Banff National Park”.
1997 HOSTA Hotel & Tourism School, Switzerland - “Sustainable Tourism in the Alps”.
1997 Hotel Institute Montreux, Switzerland – “Responsible Marketing of Tourism”.
1998 MMS Norwegian Tourism School, Jerez, Spain – “The Greening of Tourism”.
1998 Treider School of Tourism & Hospitality, Oslo, Norway - “Marketing in the Ski Industry”.
WEBINARS
2016 “Capitalizing on Brexit’s Silver Lining”. UK Institute of Hospitality, September 6.
2016 “Global Trends in the Travel & Tourism Sector – A Consumer Perspective”. Qualtrics Market Research Week,
September 28.
SPECIAL AWARDS
Patricia G. Moody Distinguished Researcher and Scholar of the Year Award 2014-15
Recognized as the School’s most prestigious annual award in recognition of scholarly achievement
Breakthrough Leadership in Research Award 2013-14
Presented by the Office of the Vice President for Research, University of South Carolina for “outstanding researchers,
who have had a significant impact on USC and the community”.

Best Refereed Paper, TTRA Conference 2012
Meng, F. & Hudson, S. (2012) “Drive Tourism in Rural Destination Development: Dual Perspectives from Industry
Stakeholders and Potential Visitors”
University of Calgary Student Union Teaching Excellent Award 2009
Best Refereed Paper, TTRA Conference 2007
Hudson, S. & Miller, G. (2007) “Traveling to Troubled Countries: Ethical Perspectives on Tourism In Myanmar”
Best Refereed Paper, Marketing Communications Track, Academy of Marketing Conference 2006
Disguise.”
Best Refereed Paper, ISTTE Conference 2003
Hudson, S., Hudson, P., & Miller, G.A. (2003) “How Should We Measure Service Quality in Tour Operating.”
Best Refereed Paper, ISTTE Conference 2000
Hudson, S., & Ritchie, J.R.B (2000) “Understanding Tourist Attitudes Towards the Environment: A Critique of the
Contingent Valuation Method as a Tool for Measuring Willingness To Pay.”
Dean's Award for Outstanding Research Achievement, University of Calgary
Winner 2003/2004
Dean's Award for Outstanding New Scholar, University of Calgary
Winner 2000/2001
Dean's Award for Research Excellence, University of Calgary
Honourable mention 2000/2001
GRANTS AWARDED
Starter Grant (1999)
$17,000 to study competitiveness and sustainability in the local ski industry.
URGC Travel Grant (1999)
$1,300 to present conference paper in Vancouver.
Enbridge Case Study Grant (2000)
$5,000 to write a case study on Banff National Park and the conflict between ski operators and environmentalists.
$5,000 to write a case study on the impacts of tourism in mountain areas.
Family Business Centre Grant (2001)
$6,000 to study family businesses and their use of the Internet as a marketing tool in the accommodation sector.
$1,500 to present conference paper in Innsbruck.
$6,000 to write case studies on environmental ethical dilemmas in the tourism industry.
$4,000 to write a case study on environmental management in Sundance, Utah.

$3,000 to write a case study on sustainable tourism awards.
URGC Special Projects Grant (2004)
$6,000 for a multi-cultural comparison of the effectiveness of standardized public service advertisements
Alberta Economic Development Grant (2004)
$10,000 to study film-induced tourism
Imagine Canada Grant (2005)
$11,235 to study employee volunteerism
SSHRC Grant (2006)
$84,761 to study tourism constraints and ethnicity
$1,800 to present conference paper in Las Vegas.
Alberta Centre for Child, Family and Community Research (2008)
$35,665 to study product placement and its influence on children
Francis Marion University (2011)
$15,000 to study rural tourism in Pee Dee region of South Carolina
Pitney Bowes (2011)
$42,750 to write two White Papers on the use of social media in marketing communications
Aiken Chamber of Commerce (2012)
$80,000 to conduct a feasibility study for an international horse park in Aiken County
The Palmetto Institute (2012)
$9,900 to explore what type of restaurant would attract customers to a new eating establishment in Lake City
Office of the Vice President for Research ASPIRE grant (2012)
$20,000 for the project titled “The Potential for Medical Tourism in South Carolina: A Research Strategy.”
Hilton Head Island - Bluffton Chamber of Commerce (2013)
$93,100 to conduct a rebranding study for the Town of Bluffton
Universidad Autonamo de Madrid (2013)
$16,000 to study disabled accessibility and social inclusion in sport between
US Travel Association (2013)
$27,497 to study the influence of school travel on academic performance for pre-college students.
US Department of Commerce (2013)
$45,000 for the project titled "Increasing Tourism in 10 economically Distressed Counties in South Carolina."
Santee Cooper Country Commission (2014)
$35,000 to assess the potential demand for tourism on the Santee Cooper Waterway
Teaching Innovation Grant (2014)
$7,747 to develop an online customer service course for hospitality undergraduate students
USDA Training Grant (2014)
$2,484 to develop and facilitate a customer training program for Gaffney, SC

USDA Training Grant (2014)
$2,492 to develop and facilitate a small business training program for Calhoun Falls, SC
Lake City Partnership (2014)
$3,890 to assist with the development of a hotel management contract
Front Street Village, Beaufort (2014)
$9,425 to provide a report on success factors for a tourism development
Columbia City Council (2015)
$38,200 to evaluate the effectiveness of the Columbia Hospitality Tax
Stable View Farm, Aiken (2015)
$20,000 to look at potential income streams for a sport tourism facility
US Department of Commerce (2015)
$36,345 to evaluate the potential for attracting retirees and pre-retirees to rural South Carolina
South Carolina Parks, Recreation & Tourism (2016)
$30,000 to study the potential for African-American tourism in South Carolina
CONTRIBUTIONS TO NEWSPAPER/MAGAZINE ARTICLES AND TELEVISION & RADIO PROGRAMS
Television interviews
Global TV, January 21 (2001) “Snow Business” - Documentary
Global TV News 11 Feb (2003) Adventure tourism
CFCN News 12 February (2003) Adventure tourism
CFCN News 26 February (2003) Competitiveness in ski resorts
WPTZ, Channel 5 (NBC), September (2003) Plattsburgh/Burlington, VT – Sustainability in mountain resorts
WCAX, Channel 3 (CBS), September (2003) Burlington, VT- Sustainability in mountain resorts
Channel 2, a local cable channel in Saranac Lake, September (2003) - Sustainability in mountain resorts
CBC News 5 January (2005) on challenges facing the ski industry
Global News 5 January (2005) on challenges facing the ski industry
CBC News 24 January (2005) on the ski industry in Alberta
Global TV News, 28 January (2009) on the impact of hosting events for Calgary
Ischia TV News, 9 July (2011) on film tourism
Tenerife Television, 9 June (2011) on golf tourism
TV Gran Canaria, 18 June (2011) on tourism trends
WIS News, 26 August (2011) discussing Hurricane Irene and its impact on tourism
ABC News, 12 September (2012) discussing Science Café SmartState initiative
WIS News, 22 September (2012) on Columbia Metropolitan Airport
WLTX News (2012) on Romance and Tourism,
ABC News. 9 February (2013) on Tourism in South Carolina.
Fox News. 10 February (2013) on Romance and Tourism.
WHHI News. 22 April (2013) on The Business of Tourism and the importance of Customer Service.
ETV Television. 9 May (2013) on P.A. Bennett’s show ‘Connections’ about retirees in South Carolina.
WTOC News. 24 June (2013) on Bluffton seeks to brand its identity.
WHHI Talk of the Town. 25 June (2013) on Bluffton Branding Project.
WILTX 28 July (2015) Business owners say Columbia’s vista needs new retail.
http://www.wltx.com/story/news/2015/07/28/business-owners-say-columbias-vista-needs-new-retail/30757525/
SGTV News (2016) Trends shaping the world of travel and tourism https://www.youtube.com/watch?v=n58nfqejJ50
Radio interviews
ABC Radio live interview November 5 (2002) “Marketing Destinations Online.”

CBC Radio live interview September 14 (2001) “Morning Eye-Opener on tourism after terrorism”.
CBC Radio live interview June 12 (2001) “Morning Eye-Opener on skiing and the environment”.
CBC Radio live interview March 13 (2001) “Morning Eye-Opener on ski area expansion”.
CBC Radio live interview August 12 (2000) on skiing expansion in Western Canada.
CBC radio Eye Opener 12 February (2003) on adventure tourism
CBC Radio live interview October 27 (2003) “Morning Eye-Opener on the state of the ski industry”.
QR 77 radio 12 Feb (2003) on adventure tourism
CBC radio News 26 February (2003) on competitiveness in ski resorts
CBCB radio Eye Opener 27 February (2003) on competitiveness in ski resorts
QR 77 radio 26 Feb (2003) on competitiveness in ski resorts
QR 77 radio 6 May (2003) on booking travel on the Internet
QR 77 radio talk show 18 November (2003) on challenges facing the ski industry
CBC Calgary 5 January (2004) on challenges facing the ski industry
CBC Edmonton 5 January (2004) on challenges facing the ski industry
Radio Canada 6 January (2004) on challenges facing the ski industry
QR 77 radio 5 January (2004) on challenges facing the ski industry
Radio Canada International 24 January (2005) on global warming and the ski industry
Radio Canada International November (2005) on the ski industry
CBC Radio International December (2005) on tourism in Canada
CBC Radio January (2007) on marketing and the ‘Beckham effect’.
660 News, Calgary 19 September (2007) on Canadian vacation time
CBC Radio One, Business Network, 5 Feb (2008) on Super Bowl Advertising
CBC Radio Edmonton (April 2008) on Destination Marathons
CBC Radio Syndication, Toronto (April 10) Five interviews on marketing Canada overseas
CBC Wildrose Country research column (June 3), Studio interview on the impact of rising fuel prices on travel
Your Day radio program, SC ETV Radio April 2010.
Carolina Minute, ETV Radio. Tourism Disaster Recovery, April 2011.
Carolina Minute, ETV Radio. African American Tourism, April 2011.
WTGH Augusta, Ga, London Olympic Games, July, 2012.
ETV Radio South Carolina Business Review, October 2012
http://www.scetv.org/index.php/sc_business_review/show/usc_looking_for_tourism_entrepreneurs
WTGH Augusta, Ga live interview with Carl Thornton about Memorial Day travel, May 20, 2013.
Alpha Media, Savannah/Hilton Head, ‘In Focus’ with Claire Beverly about summer tourism, August 31, 2014
Aruba 100.9, studio interview about sustainable tourism, October 24, 2014
ETV Radio South Carolina Business Review, African-American tourism, September 19, 2016.
http://southcarolinapublicradio.org/post/sc-business-update-john-swampfox-warner-81
Newspaper/online news
Calgary Herald, March 18 (2001) “Snow Baron Locke Hits Bare Patch”.
Calgary Herald, March 14 (2001) “Sunshine Won’t Pick Over Rival Locke’s Ski Assets”.
Interview on http://cbc.ca/news March 13 (2001) “Ski Resorts Fortunes Head Downhill”.
Calgary Herald (2003) “Avalanche Deaths Likely to Attract Tourists: Prof”, 12 Feb B3
The Golden Star (2003) “Avalanche Deaths Spur Tourism: Researcher”, 112(08) 19 Feb, 1.
Calgary Herald (2003) “Banff Ski Areas Rated Among Least Competitive,” 27 Feb B1.
Calgary Herald (2003) “More Park, Less Hudson,” 3 March
Globe and Mail (2003) “Resorts in Parks Ranked Last,” 5 March, T5.
Kamloopsnewsonline.ca (2003) “Ski Resorts Beat Out Rivals in Okanagan,” 7 March.
Montreal Gazette (2003) “"Rockies ski resorts on slippery slope, study finds," 27 February.
Business Edge (2003) “Park ski hills sliding in competitiveness,” 6 March.
Calgary Herald (2003) “Ski Hills Face an Uphill Battle,” 14 November.
Calgary Herald (2003) “Fortress set to close, Nakiska may be next,” Jul 19, A.1.
Calgary Herald (2004) “Chocolatier’s campaign…,” 24 January B5.
Calgary Herald (2004) “Businesses Fight Park Fee Hikes,” 17 February B7.
Explore Magazine (2004) “Twilight of the Hard-Ass,” March, 44-52.
The Province (2004) “More skiers visiting pass despite risks,” Feb 19, A.45
Calgary Herald (2004) “Tremblant expansion doesn’t faze west,” Aug 11, D1.

Calgary Herald (2004) “B.C. glacier resort clears giant hurdle,” Oct 15, A1.
Calgary Sun (2004) “Marketing the Stars,” Oct 10.
Calgary Herald (2004) “Osama in a toque rubs shoppers wrong way,” Oct 21.
Calgary Sun (2005) “Downhill for Skiing”, Jan 6.
Rocky Mountain Outlook (2005) “Stakeholders wrestle with future of park ski hills.” Feb 17.
Alberta Venture (2005) “Ski Council Predicts Drop in Market”. March.
Avenue Magazine (2005) “Frustrated Ambition,” December, p.60
Edmontonians (2006) “$10 Million Pitt-Stop”, May.
Los Angeles Times (2006) “Film Tourism”, June 2.
Calgary Herald (2006) “Recreation: On the High-Tech Trail”, September 24.
National Post (2006) “Real estate 'crazy canuck' skis into battle” by Kevin Libin, October 16.
Los Angeles Times (2006) “Sunset for 'The O.C.'?” by Yvonne Villarreal and Ashley Powers, December 12.
Calgary Herald (2007) “Life’s more than a beach for boomers” by Lisa Kidane, January 20.
Calgary Sun (2007) “Uncovering the Myths of heli-skiing,” by Louise Hudson, November 22.
Alberta Venture (March 2008) “Wishing They Were Here” by Kevin Brooker, pp. 97-104.
Western Living (June 2008) on the use of nostalgia marketing for selling vacation properties, by Bruce Weir
Calgary Herald (April 2008) Sustainable Tourism
CalgaryInc (June 2008) ‘Expert Opinion’ on two western themed businesses.
Lethbridge Herald (June 2008) ‘Canada must increase efforts to attract tourism’, by Dave Sulz.
Calgary Herald (2008) “Alberta ski industry looks closer to home”, by Tamara Gignac, October 30.
Vancouver Sun (2008) “Canada ski industry insists it's not all downhill” by Jeffrey Jones, October 29.
Calgary Herald (2008) “Revelstoke”, by Tamara Gignac, November 6.
USA Today (2008) "Canada's ski industry prepares for a rough winter" by Jeffrey Jones, November 3.
Calgary Herald (2008) “Year! Make me an offer” by Jamie Komarnicki, & Stmnoaws Fhaollsid, December 27.
Calgary Herald (2009) “Quickie getaways and other trends for 2009” by Lisa Monforton, January 10.
CalgaryInc (2009) “The Business of Skiing” by Jeff Galius, 26-32.
Calgary Herald (2009) “Ready to Share Cuba With the U.S.?” by Lisa Monforton, March 7.
Charleston Post & Courier (2010) January 5.
WIS News (2010) January 14.
Calgary Herald (2010) “Pig eyes among outrageous hotel guest requests”, Misty Harris, July 23.
The Island Packet (2010) “The debate over marketing dollars: Can tourism be bought?” by Josh McCann, November
12,
The Bellingham Herald (2011) discussing Hurricane Irene and its impact on tourism, August 26.
American Medical News (2012) Large companies try domestic medical tourism, January 9.
Travel Market Report (2012) 35% Growth in outbound healthcare tourism expected in 2012 , by Maria Lenhart, January 12.
Los Angeles Times (2012) Safety concerns may slow cruise industry's growth, by Hugo Martin, January 19.
Omaha World Herald (2012) Cruise travelers not deterred by wreck by Roger Buddenberg, January 21.
Travel Weekly (2012) The Costa Concordia and disaster management by Donna Tunney, January 24.
Aiken Standard (2012) Study will analyze feasibility of horse park, by Ben Baugh, January 30.
BBC Travel (2012) Bring on the bucket list boomers by Nick Easen, April 26.
Medical Travel Today (2012) Interview with Amanda Haar, May.
The State (2012) More expected to hit the road to S.C. coast, by Kristy Rupon, May 27.
Belfast Telegraph (2012) The Future is Bright, by Margaret Canning, 20 June.
Aiken Standard (2012) Study: International horse park feasible in Aiken, Ben Baugh, August 17.
The State (2012) Study: Aiken horse park could cost $135 m. August 17.
Charlotte Observer (2012) Study: Aiken horse park could cost $135 m. August 17.
Augusta Chronicle (2012) Aiken horse park expensive, study finds. August 20.
Columbia Regional Business Report (2012) Study: Aiken horse park has community support, requires private money.
August 29
American Medical News (2012) “Wal-Mart gives major boost to domestic medical tourism movement", by Victoria
Stagg Elliott. Oct. 29. http://www.ama-assn.org/amednews/2012/10/29/bisa1029.htm
Medical Consultants Network (2012) “Domestic Medical Tourism On The Rise”, November 5.
Columbia Metropolitan (2012 Engenuity SC Science Cafe, October 2012
The State (2013) ‘Love Away from Home’ Roddie Burris, Business Section, February 10, D1.

The Daily Gamecock (2013) ‘Expert talks keys to tourism growth in SC’ Thad Moore, February 13, 1.
http://www.dailygamecock.com/index.php/component/k2/item/6016-expert-talks-keys-to-tourism-growth-in-sc
USC Times (2013) ‘May I Help You?’ Frenche Brewer http://www.sc.edu/news/newsarticle.php?nid=5893#.USALG-
0YI04
Reporter & News (2013) ‘American-US Airways Merger May Mean Fewer Columbia Choices’, Sara Kennedy,
February 15.
Medicine Hat News (2013) ‘Tourism expert talks about bringing Badlands to the centre stage’ Tim Kalinowski,April 1.
Medical Travel Today (2013) Interview with Laura Carabello, May 22. http://medicaltraveltoday.com/this-week-in-
medical-travel-today-42/
The State (2013) ‘Memorial Day road trippin’. More people will travel over holiday, but is three days enough time
away?’ Kristy Rupon, May 24.
The Bluffton Sun (2013) Charettes to be held for public input on Bluffton branding project.’ June 4.
The State (2013) ‘Exploring destinations less traveled in South Carolina’, Amanda Coyne, June 18.
The Fiscal Times (2013) ‘Fore! Golf Course Homes Are on the Downswing’, David Koeppel, August 27.
http://www.thefiscaltimes.com/Articles/2013/08/27/Fore-Golf-Course-Homes-Are-on-the-Downswing
The Free Times (2013) ‘Ignite! celebrates Columbia’s bottom-up knowledge economy’, Rodney Welch, September 18.
The Calgary Herald (2014) ‘Mountain getaway options that are also good for you’, by Louise Hudson, February 21.
The Gaffney Ledger (2014) ‘Excellent customer service is key to success, especially in tourism’, Scott Powell, March
3. http://www.gaffneyledger.com/news/2014-03-
03/Local_News/Excellent_customer_service_is_key_to_success_espec.html?
Yahoo Travel (July 2014) “Frozen Tours to Norway Take Off as Film Tourism Reaches a Fever Pitch”:
https://www.yahoo.com/travel/film-tourism-and-the-frozen-phenomenon-frozens-90553256692.html
Johansen, P. (2014) “Tourists Flock to Popular TV and Film Sites,” August 10,
http://www.troymedia.com/2014/08/10/tourists-flock-to-popular-film-and-tv-sites/
Hohenstatt, B. (2015) Royal Thinks Green, The Herald Independent, Winnsboro, S.C. February
9,http://www.thestate.com/2015/02/09/3979072_royal-greens-thinks-green.html?rh=1
Ghere, A. (2015) Great Greens: Father, Son Turn Factory into Food Op, The Independent Voice, January 29,
http://blythewoodonline.com/?s=great+greens
USA Today (2015) Vote for Your Favorite Cinematic Destination. http://www.10best.com/awards/travel/best-
cinematic-destination/
Burley, D (2015) Can 'Golf-Club Living' Re-Invent Itself? The Island Packet, June 5,
http://www.islandpacket.com/2015/06/05/3781370_can-golf-club-living-re-invent.html?rh=1
Brewer, F. (2015) Royal Greens and SmartState Incubator https://www.youtube.com/watch?v=SITWH6ZtK_g
Burris, R. (2015) $18 billion S.C. tourism industry now more than beaches and golf, The State, August 4,
http://www.thestate.com/news/business/article29903374.html
Carolina Money (2015) Seen & Heard | Second Annual International Forum on Tourism Innovation &
Entrepreneurshiphttp://carolina-money.com/blog/seen-heard-second-annual-international-forum-tourism-innovation-
entrepreneurship
Greenwood Today (2015) USC Tourism Expert to discuss attracting retirees to boost local economy
http://www.gwdtoday.com/main.asp?SectionID=2&SubSectionID=27&ArticleID=35153
Prang, A. (2015) Charleston No. 1 small city in U.S. to visit, Conde Nast Traveler poll says Charleston Post & Courier,
October 20. http://www.postandcourier.com/article/20151020/PC05/151029960
Carroll, P. (2015) Treat customer service as an investment, not a cost, eHotelier, November 11.
http://ehotelier.com/insights/2015/11/11/treat-customer-service-as-an-investment-not-a-cost/
Crumbo, C. (2015) Class project leads to indoor farm business. Columbia Regional Business Report, 18 November
http://columbiabusinessreport.com/news/56279-class-project-leads-to-indoor-farm-business
ION News (2016) L’université flottante Semester at Sea fait escale à Maurice, ION News, 9 March.
http://ionnews.mu/video-luniversite-flottante-semester-at-sea-fait-escale-a-maurice-090316/?
utm_campaign=shareaholic&utm_medium=email_this&utm_source=email
Post & Courier (2016) Folly Beach riding wave of Charleston tourism press, 11 September.
Columbia Business Report (2016) African-American tourism on rise after removal of Confederate flag, 3 October.
http://www.columbiabusinessreport.com/news/hospitality-and-tourism/70576/
Waters, D. (2016) Rise in S.C. tourism among African-Americans following Confederate flag removal. Charleston
City Paper, 4 October. http://www.charlestoncitypaper.com/TheBattery/archives/2016/10/04/rise-in-sc-tourism-among-
african-americans-following-confederate-flag-removal

Kenney, T. (2016) Tourism up in South Carolina after Confederate Flag removal, study says. Atlantic Star, 6 October.
http://atlantablackstar.com/2016/10/06/black-tourism-s-c-removal-confederate-flag-according-study/?utm_source=
%40UofSC+Today&utm_campaign=87d1c2d152-
UofSC_Today_Oct_10_2016&utm_medium=email&utm_term=0_fb5e576816-87d1c2d152-48130237
Graves, V. (2016) Study: African-American tourism in SC on the rise since removal of Confederate Flag. The Root, 5
October. http://www.theroot.com/articles/news/2016/10/study-african-american-tourism-in-s-c-on-the-rise-since-
removal-of-confederate-flag/
Velez, R (2016) Black tourism rises in South Carolina after removal of Confederate Flag. Financial Juneteeth, 7
October. http://financialjuneteenth.com/black-tourism-rises-south-carolina-removal-confederate-flag/
Dubois, J. (2016) Black tourism improves after removal of Confederate Flag in South Carolina Statehouse, study says.
Black Matters, 5 October. https://blackmattersus.com/17436-black-tourism-improves-after-removal-of-confederate-
flag-in-south-carolina-statehouse-study-says/
TheGrio (2016) After Confederate flag removal, black tourism in S.C. climbs. TheGrio, 5 October.
http://thegrio.com/2016/10/05/black-tourism-rise-s-c-confederate-flag/
ACADEMIC AND PROFESSIONAL SERVICE
UNIVERSITY OF CALGARY
- Member of Sabbatical Leaves Committee (2004 – 2005)
- Member of the Academic Appointment and Tenure Committee (2003-2005)
- Member of the Deans Research Advisory Council (2003 -2009)
- Member of the Graduate Thesis Program Committee (2003 – 2009)
- Member of the Conjoint Faculties Research Ethics Committee (1999 – 2009)
- Member of the Marketing Recruitment Committees (2000 - 2009)
- Member of Tourism Recruitment Committee (2003 - 2009)
- Member of General Faculties Council (2004 – 2005)
- Member of the MPC Committee (2005)
- Member of the MBA Revision Committee (2000)
- Member of the Masters Program Review Committee (2000 – 2002)
- Member of MBA Thesis Examination Committee on two occasions (2001)
- Member of the Faculty Internationalization Committee (2000 – 2009)
- Member of the Merit and Promotions Committee (2003)
- Member of the Graduate Scholarship Committee (2007-2010)
- Member of the Undergraduate Review Committee (2008)
- Faculty Advisor for Tourism & Hospitality Undergraduate Society (2008-2009)
UNIVERSITY OF SOUTH CAROLINA
- Member of the Breakthrough Award Committee (2013-2015)
- Chair, Tenure & Promotions Committee (2013-2014)
- Member of the Ethics Committee (2014-2016)
- Member of several faculty recruitment committees (2010 - 2015)
- Member of the Teaching Innovation Grant Committee (2014)
PROFESSIONAL SERVICE
- Member of the Board, Columbia Metropolitan Convention Center
- Marketing editor for the International Journal of Tourism Research

- Regional editor for the Journal of Destination Marketing & Management
- Editor for the International Journal of Event and Festival Management
- On the editorial board for the Journal of Sport Tourism
- Contributing editor for the Hotel Business Review
- Ad-hoc reviewer for Annals of Tourism Research, Tourism Management, Leisure Sciences, Event Management,
and papers for several academic conferences
- Member of the North American Case Research Association (2005-20100
- Member of the Academy of Marketing Science (2007-2009)
- Member of the Canada e-Tourism Council (2007 – 2009)
- Committee Member for Canmore Vision Keepers (2007 – 2009)
- Judge for Travel Alberta Tourism Awards on Sustainable Tourism (2001)
- Committee member for the ALTO Awards (2003 and 2004)
- Committee member for the ALTO Annual Conference (2005)
- Board Member of Friends of Banff National Park (2003-2006)
- Chair/Discussant at:
- International Society of Travel and Tourism Educators Annual Conferences (1997-2003)
- Society for Advanced Management International Conference (2001)
- Academy of Marketing Science Conference (2001)
- Ecotourism, Wilderness and Mountain Conference (2002)
- Judge for Marketing Association for Credit Unions AMIE Awards (2007)
TEACHING EVALUATIONS
YEAR TERM COURSE LEVEL EVALUATION SCORE (out of 7)
Myself School Av
University of Calgary
1999 Fall Services Marketing 487 (senior undergrads) 6.50 5.62
1999 Fall Services Marketing 789 (MBA) 6.09 5.96
2000 Winter Services Marketing 487 (senior undergrads) 6.21 5.65
2000 Winter Tourism Marketing 419 (senior undergrads) 5.46 5.65
2000 Spring Advertising 735 (MBA) 5.89 6.28
2000 Fall Advertising 435 (senior undergrads) 6.33 5.52
2001 Spring Advertising 435 (senior undergrads) 6.50 6.33
2001 Fall Advertising 435 (senior undergrads) 6.14 5.86
2002 Winter Advertising 435 (senior undergrads) 5.93 5.84
2002 Spring Marketing Communications 735 (MBA) 6.46 6.35
2003 Fall Marketing Communications 435 (senior undergrads) 6.69 5.71
2003 Fall Services Marketing 783 (MBA) 5.93 5.85
2004 Spring Marketing Communications 735 (MBA) 6.80 6.21
2005 Winter Marketing Communications 435 (senior undergrads) 6.12 5.83
2006 Fall Tourism Marketing 419 (senior undergrads) 6.33 5.69

OVERALL 6.12 5.78
University of South Carolina EVALUATION SCORE (out of 5)
Myself School Av
2010 Fall Tourism & Hospitality Marketing 3.85 4.33
2011 Spring Resorts Development & Management 4.25 4.25
2012 Spring Resorts Management & Operations 4.22 4.26
2012 Fall Tourism & Hospitality Field Project 4.10 4.21

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