This document discusses trademarks, their importance, and how to register one. A trademark is a symbol used to identify a company's products or services, such as a word, name, logo, or tagline. An ideal trademark is easy to spell, pronounce, and remember, clearly conveys the brand, and is unique. Registering a trademark provides exclusive rights over the mark, allows it to be used as an asset for contracts and franchises, and aids in effective branding. The registration process involves filling out a form, conducting a trademark search, selecting a classification, receiving a number, adding codification, and undergoing examination.
3. 01
What is a Trademark?
What is a trademark?
In legal terms, a brand name is called a trademark. In simple terms, any image,
word, name, tagline, expression, logo, etc that you are using in creating, selling
and marketing your product is a trademark. It is a symbol on which specifically
you trade.
4. 01
What is a Trademark?Features of an ideal
trademark
It must be easy to spell, easy to pronounce and easy to remember.
It must be very clear and concise and should convey the essence of the
brand. It can do it in terms of colours or design.
It must be unique.
5. 01
What is a Trademark?Why do we need a
trademark?
It is the most effective communication tool
It makes it easy for your customers to find you.
With this, you ca effectively utilise the social media branding opportunity.
7. .
ASSET CREATION
Trademark is an IPR asset. A registered trademark is a
leveraged asset on whose name products, services
can be sold, franchises can be allotted and other
financial agreements and contracts can be made.
8. .
EXCLUSIVE RIGHTS
Having a trademark registered gives you the whole
sole authority over that expression, image, logo or
tagline. Only you can use that on your products,
services, emails, promotional activities and contracts,
etc. no one else can use it.
9. .
BRANDING TOOL.
It is an effective branding tool. Having a set of specific
colors in your logo will help you in branding yourself in
that particular niche. People will start relating
themselves to that emotion
