Why Saying NO is Better Than Saying YES @ Tech Toronto
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This presentation was made on Jan 12, 2016, in the Toronto City Hall Council Chamber, as part of a monthly event series called Tech Toronto.
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Why Saying NO is Better Than Saying YES @ Tech Toronto
- 1. Why saying NO is better than saying YES @CoryRosenfield Jan 12, 2016
- 3. $ Value of core service offerings Frequency of YES’s for non-core offering InfiniteSM – Marketing Agency (EST. 2008) Jan 12, 2016 @CoryRosenfield cory@qoints.com
- 4. Worldwide Marketing Spend (Media, Services, Agencies and Technology) Marketing Technology (1% of total marketing spend*) Precise Marketing and Real Time Analysis & Decisions Making Digital Marketing Intelligence: Digital and Mobile as a % of overall media spend (40%) Marketers that spend > $500K annually on digital and mobile media (80%) CPG, Auto and Retail as a % of total media by all sectors (43%) $1.2T $120B $13B $13B $10.4B $4.5B The Big Data & Analytics market will generate $125B in total 2015 salesQoints Market (2015 | 2025) 2025*2015 360,000 in USA $12B $1.3B $416M $520M $179M $1.2T *Digital spend going to 80% by 2020 *Source: Foundation Capital Jan 12, 2016 @CoryRosenfield cory@qoints.com
- 5. HYPER FOCUS: CPG, Auto and Retail as a % of total media by all sectors (43%) Lead Qualification: - More success with 10M+ annual digital spend - Heavy focus on digital activation opposed to branding - Innovative culture/track-record - History working with start-ups - Champion with career growth opportunity - Discretionary/innovation budget available Jan 12, 2016 @CoryRosenfield cory@qoints.com
- 6. HOW I SAID “NO” PERSONALLY: - Reduced time spent with friends that don’t support my personal development in a positive way - “Almost” eliminated fantasy sports - Becomes more of a stock investor opposed to trader - Stepped down as manager of baseball team and executive of AEPi Toronto alumni Jan 12, 2016 @CoryRosenfield cory@qoints.com
- 7. HOW I SAID “NO” IN MY CAREER: - Eliminated strategy consulting gigs - Stepped away from side projects - Regularly ask for phone calls instead of coffees - Minimize involvement with sales, legal, accounting, etc. – exclusive focus on product vision and thought leadership - Last email in, first email out Jan 12, 2016 @CoryRosenfield cory@qoints.com
- 8. HOW I SAID “NO” AT QOINTS: - Fundraising: I stopped! - Product: 10% rule and customer advisory committee “if you launch your product and you are proud of it, then you’ve launched to late” – Jeff Wiener, LinkedIN - Advisors: only 3! - Biz Dev: low hanging fruit & dataset growth!!! Jan 12, 2016 @CoryRosenfield cory@qoints.com
- 9. 1) IDENTIFY OBJECTIVE 2) ELIMINATE NOISE @CoryRosenfield cory@qoints.com FOCUS RULES TO LIVE BY!