Everyone wants to do DevOps. But only few understand what DevOps is and what it does with your company. When you want to introduce DevOps in a company you need to convince decision makers that it is worth to invest money / time / resources into the DevOps transformation. They will ask you about the business case and the return on investment of DevOps. In this talk I will show you how to convince the decision maker about the business case and the return on investment of DevOps, so that you get the money / time and resources for your DevOps transformation.