2. Tweaks, turns and transformations are three pillars that define brand new
innovations in web technology.
So in 2016, we have all new rules of content management that will
meaningfully impact the web development science. Here is all you need to
digest:
Due to changing landscape of technology, novel practices are coming into
view, offering us new trends to follow. With an exit of 2015, unseen
website development trends are resonating in the CMS space.
3. Performance-oriented content
This facilitates updating content across various channels. So in 2016, the
trend is Marketable Content focused around the improvement of overall
performance of the website. With this in mind, content marketing team
can put in effect the actionable plans to attract more customers.
Easy content management is no longer good enough. Performance is what
counts. The new demand of web content space is to be able to monitor
goals fulfillment through measuring content performance.
CMS system must have a system that helps generate feedback to review
content performance.
4. Dynamic content display
Ecommerce ventures that produced rich, meaningful and original content
platform survived successfully. 2016 has proposed the theory of having
enduring CMS that houses more than just catalog management and static
display pages.
In order for a company to be outstanding and unique compared to other
competitors in the similar industry, personalized expression and content-
driven user experience are the major key. In 2015, many ecommerce
companies realized this change in content marketing engine.
Having personalized digital experience through dynamic and seamless
web CMS is the demand for viable ecommerce in 2016.
5. Retention rocks indeed
Due to horrible cost involved in acquiring new customers, shrewd
merchants now prefer to deal with customers by maintaining their
attention and interest in their brands. Once acquired always remains
acquired.
This is the new motto of ecommerce business owners. Content marketing
2016 has included customer retention as a new trend.
Loyalty has become major focus for brand marketing and opening the
windows of upsell opportunities.
6. In 2016, content-driven marketing strategies are likely to take the shift in
looking at the customer journey.
So the approach for customer experience solutions will now become more
holistic and exhaustive, focusing more on retention than acquisition.
7. Moving on from Short-sighted language
approach
The technology does hold the magic; however, content management
system is no longer fully dependent on the technology used – Java, PHP
or .Net. APIs are making it easy for content managers to update content
and functions of modern web CMS. So the old mythology of technology
needs to be abandoned in 2016.
The new trend is to focus on all round actions of content development and
management that does not just revolve around platform’s basal code and
language used.
Originally Posted On - http://goo.gl/c58vYY
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