SlideShare a Scribd company logo
1 of 14
Breaking limits
We are 
Ads Prefered Marketing Developer 
of Facebook 
We have created ROI Hunter - Ads API Platform
Can Facebook beat Google? 
Lead 
Generation 
Conversion 
rate 
Facebook Google 
30% 19%
Can Facebook beat Google? 
E-commerce 
Conversion 
rate 
Facebook Google 
1,62% 0,90%
E-commerce business is changing 
57% 
of consumers are 
“multiscreening”, accessing 
retail sites on mobile and 
desktop 
Source: comScore MMX Multi-Platform, December 2013, UK, 6+ 
*MMX MP includes PC browsing, PC video streams, mobile browsing & apps 
(on-network only for untagged apps), tablet browsing & apps for tagged sites & apps 
1/3 
conversion rate in mobile 
devices compared to desktop
E-commerce business is changing 
E-shops are having thousands of products, but users 
browse only a few of them during one visit 
4,7 
pages 
/ 1 visit 
Source: internal research based on 13.000.000 visits
4 links 
3 photos 
Sliding in mobile devices 
Available only via API
ROI Hunter Platform 
It allows to manage a high volume of ads, goal driven traffic in scale, 
automatization, connection of Google Analytics, XML, CRM, etc. 
Support for more webs within one FB account 
Pricing 4-8% from the total spend through Ads API 
1 month free-of-charge 
Training + support 
allows to reach a better ROI through Facebook in scale
Be in touch with us 
Bufactory.com 
ROIHunter.com 
karel@b.cz

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Breaking Limits (How Facebook can bring significant ROI to e-commerce clients)

  • 2. We are Ads Prefered Marketing Developer of Facebook We have created ROI Hunter - Ads API Platform
  • 3. Can Facebook beat Google? Lead Generation Conversion rate Facebook Google 30% 19%
  • 4. Can Facebook beat Google? E-commerce Conversion rate Facebook Google 1,62% 0,90%
  • 5. E-commerce business is changing 57% of consumers are “multiscreening”, accessing retail sites on mobile and desktop Source: comScore MMX Multi-Platform, December 2013, UK, 6+ *MMX MP includes PC browsing, PC video streams, mobile browsing & apps (on-network only for untagged apps), tablet browsing & apps for tagged sites & apps 1/3 conversion rate in mobile devices compared to desktop
  • 6. E-commerce business is changing E-shops are having thousands of products, but users browse only a few of them during one visit 4,7 pages / 1 visit Source: internal research based on 13.000.000 visits
  • 7.
  • 8. 4 links 3 photos Sliding in mobile devices Available only via API
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. ROI Hunter Platform It allows to manage a high volume of ads, goal driven traffic in scale, automatization, connection of Google Analytics, XML, CRM, etc. Support for more webs within one FB account Pricing 4-8% from the total spend through Ads API 1 month free-of-charge Training + support allows to reach a better ROI through Facebook in scale
  • 14. Be in touch with us Bufactory.com ROIHunter.com karel@b.cz