3. ABOUT COMPANY
BlueChip NanoSoft Pvt. Ltd (BCNS) is ISO 9001, leading
IT based organization located in the power state in India
called Chhattisgarh and deliver operation from
commercial capital of Chhattisgarh named Raipur.
The company have two more branch office in
Nagpur(MH) and Korba(CG)
BCNS had received National award “Best Implement e-
Governance Project” in 2008 from Department of
Information Technology, Government of India.
more than 400 clients in Chhattisgarh, Madhya Pradesh
and other states in India.
The company have 47 software professional engineer
and 10 others operation employee
4. Our Product
The company have wide variety of software product segment in e-
Governance, retailer, stockiest, automobile, Biometric, SMS pooling and ERP
packages
e-Governance segment:
e-Swaasth ( Health Management and Information System(ERP)
Education Management Information System
e-Court (Revenue and Legal Case Management System)
Work Order- Work Monitoring System
Janshikayat- Complaint Monitoring and Management System
Infopool- Human Resources Management System
e-Nasti (File Record Management System)
Bio Attendance- Employee Attendance and Monitoring System
Bio Pensioner- Pension Distribution and Monitoring System
Payroll- Payroll Management System
Automobile Segment
ERP- Automobile MIS ( integrated GSM mobile and Biometric scanner)
Educational Institution
Biometric Attendance Monitoring System
SMS Pooling System
5. PROJECT E-MUSKAAN
It is a centralized software package for Kiosk machine
which facilitate 24*7 self-service to Any time
payment(ATP) of:
- Telephone bill
- Electricity bill
- Tax payments under Municipal Corporation and
- Collection of fees for school, medical, engineering and
other institute.
- Movie ticket and so on so forth
- It also facility to provide of displaying of Promotional
advertising and awareness information.
6. PROJECT TEAM
Name Role Expreience
Rohit Vishwakarma Project Manager 5 yr in SDLC
Rachit Khanna Finance Manager 5 yr in IT sales
Prithwiraj Manager –SCM 6 yr
Yughandhar B Manager- Manager 7 yr
K Hemnath Manager-Implementation & Support 5yr
Requirement of team Member
Description Total No.
Software Developer Team 16
R&D Engineer 7
Data base analyst 3
Business Analyst 4
Team of Marketing and Implementation & Support 22 each
Financial Analyst 2
7. ADVANTAGES WITH E-MUSKAAN
It provide 24*7 facility to submit their payment of bill and
fee anytime.
The people don’t want to go to the offices for the
payment.
Very fast and secure submission of bills
Promote government agency to give better services to
citizen, like collection of tax, electricity or telephone
It can also be used to advertise government
schemes, aid and other awareness information.
8. ADVANTAGE CONT…
It generate report including personal data with
finger expression and related bill and payment
information.
People make there payment at counter without long
queueing up.
Very easy to operate
Software front-end is Bilingual (Hindi and English)
9. TARGET MARKET
- BCNS have a strong presence in
Chhattisgarh, Bihar, Madhya Pradesh and Jharkhand and
there is no such service is ever introduced.
- Looking this aspect BCNS target market segmented
Government department
PSU- Like BSNL, Electricity Board
Schools
Medical, Engineering and Training Institute
Advertisement Companies
10. ADVERTISING MODEL
BCNS will advertise this product in
- Daily new paper
- Hoarding and Banner placed in different cities
- Distribute pamplets
- Direct contact to senior government and PSU official
- Internet Advertising
11. COMPETITION AND MARKET
Bangalore One Project- Provide service for payment of
Water tax and electricity.
Services limited only in metropolitan cities
Very few company existed in this kind of services.
Good scope in Government and PSU sector
No company provide many services in single KIOSK
12. PROJECTED SELLING PRICE
BCNS decide to launch this unique package first time in
market
- The expected price is Rs. 4.2 lakh- which include
1) KIOSK m/c- Pentium 4, Dual 2 Core, 2 GB RAM, 14”
LCD Stand Screen, Touch screen, Card reader, Biometric
Devices, Automatic currency detector and Bar Code
reader.
2) Pre install “e-Muskaan” software,
3)installation and training changes
13. Cost of KIOSK Machine(One M/c)
Sno Item Amt.
1 Kiosk ( Intel Dual 2 Core, 2 GB Ram) 120000
2 Biometric Finger Scanner 10000
3 Card Reader 15000
4 Camera 20000
5 ATP( Current receiver and Detector M/c) 35000
6 Import charge 20000
7 In-house operation cost 30000
Total 270000
Operating Cost of Software Development(One Time)
Sno Particular Amt.
1 Software Engineer payroll 1500000
2 Feasible Study 100000
3 Testing and validation 900000
4 Other H/w 500000
Total 3000000
14. INVESTMENT AND SELLING PROCESS
BCNS plan to invest 3.2 Cr for development of Software
and 100 KIOSK M/c
The total cost of Buying KIOSK and Software
development is 3 Cr and 20 Lac for other operating and
other resources
15. SELLING PROCESS
First Phase
Particular Quantity Expenses Selling ( 4.2 Lac)
KIOSK m/c 30 81,00000 1, 2600000
Software Development* 30,00000
Total 1, 1100000 1,2600000
- First phase: With above expenses, the BCNS will have profit of 15 Lac
Second Phase
Particular Quantity Expenses Selling ( 4.2 Lac)
KIOSK m/c 40 1,0800000 1,8600000
Total 1,0800000 1,8600000
- Second phase: With above expenses, the BCNS will have profit of 78 Lac
* Software development Cost occurs only one time
16. Third Phase
Particular Quantity Expenses Selling ( 4.2 Lac)
KIOSK m/c 30 81,00000 1,2600000
Total 81,00000 1,2600000
- Third phase: With above expenses, the BCNS will have profit of 45 Lac in 3rd Phase
Profit Growth
Quatity Expenses Sell Profit Profit %
100 30000000 4,3800000 1,3800000 64.4%
17. SWOT ANALYSIS
Strength Weaknesses
-High skill and low cost IT professional. -BCNS is much smaller than its domestic
competitors. BCNS have muck lower
-BCNS have a strong financial position. turnover as comparison with large
domestic competitors such as INFOSYS,
- Services offer by “e-Muskaan” is unique TCS etc.
in the market.
- Comparative low Human resources
-BCNS have strong relation and contact
with PSU’s , Government and Private -Security constraint
sector
-e-Muskaan provide many services in
single KIOSK
-Bilingual Front end
18. SWOT ANALYSIS
Opportunity Threat
-There is no big player deliver this kind -Chances of failure
unique and integrated services
-Difficult to compete if big company comes
- Creating a new market segment in into market.
integrated KIOSK
-Less effect of downturn of global economy
in PSU and Government sector.
19. RISKS AND REWARD
Because in this system money is collected automatically
into the system, the only risk is to provide securities
under where the machine is install.
This is very innovative product and responsible for given
facility or services to the customer and citizen with a
unique concept and technology embedded.
This project under the name “e-MusKaan” will try to
achieve National award for “Best services provider in e-
Governance sector.
