The WhatsApp economy

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Use cases of WhatsApp in informal and formal businesses in urban and rural India, circa 2014-2015. This slide deck was a part of my talk in the #FutureBazaars session at the Internet Researchers' Conference 2016.

Technology

The WhatsApp
Economy
Rohini Lakshané
Internet Researchers' Conference
February 2016
rohini@cis-india.org
CC-BY-SA 4.0

Collaborative workﬂow in organisations,
big and small
● WhatsApp/ Telegram/ other instant messaging (IM) apps
● Google Suite
● Slack
● Scrollback
● Kanban
● Goodbox

"Customer support over email
and phone is so 20th century.
Now it’s all @WhatsApp!
[redacted]"
— Vijay Vadlamani (@VJV87),
Product Manager at Now Floats,
December 3, 2014

● Inexpensive mobile phones; some of them are shan zhai
● Inexpensive data plans, priced as low as INR 20 (~USD 0.30), (The world in
a 20-rupee netpack: https://www.youtube.com/watch?v=5WJAGStkvPA)
● Mobile-ﬁrst use
● Growing mobile device use

1. Birkodi, Kumta, Karnataka
A tiny ﬁshing village by the Arabian Sea in north Karnataka.
About 15 dwellings, a mosque, a primary school, and a run-down provisions shop.
-- as of November 2014

Latifa Bi (ﬁsherwoman), “We catch ﬁsh and sell it in the town. We don’t make more
than ﬁve thousand rupees a month…”
One of her sons discusses ﬁsh prices on WhatsApp with other ﬁshermen, “The
middlemen cannot ﬂeece us now.”
He only uses WhatsApp, Facebook and Nokia Maps. (Nimbuzz before the
emergence of WhatsApp.)

2. Sangli, Maharashtra
Chanda, sex worker (Photo by Rohini Lakshané, CC-BY-SA 3.0)

Chanda lives in Gokul Nagar, one of its red-light areas of Sangli.
● Crank callers are an occupational hazard
● Hooked on: Sex work and Mobile Phones
http://eroticsindia.org/gender-and-tech/hooked-on-sex-work-and-mobile-phon
es/

3. Bengaluru
"Silicon Valley of India"
● Facebook group "Second to None"; Website: http://second-to-none.in; Android
App: https://goo.gl/V5hpKi
Diﬀerentiated from classiﬁed websites such as OLX and Quickr.
● Apps of e-commerce websites + Advertising by way of campaigns (E.g.:Big
Billion Day Sale by Flipkart); The urban poor now access e-commerce.

4. New Delhi
A boutique owner orders materials from suppliers via WhatsApp.
Turnaround time reduces as the paperwork for requisition comes later.

5. Jamshedpur, Jharkhand
"India's Steel City"
At the start of the business day for steel traders, the rates for purchase and sale for
the day are decided on a WhatsApp group.
(Conﬁdential research)

The WhatsApp Economy engulfs
The urban rich
The urban poor
The rural rich
The rural poor

Implications for
Access
Digital Security
Privacy
Net Neutrality
Intellectual Property
Regulation (Net Neutrality, Consumer Protection, and so on)

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The WhatsApp economy

1. The WhatsApp Economy Rohini Lakshané Internet Researchers' Conference February 2016 rohini@cis-india.org CC-BY-SA 4.0

2. #FutureBazaars

3. Collaborative workﬂow in organisations, big and small ● WhatsApp/ Telegram/ other instant messaging (IM) apps ● Google Suite ● Slack ● Scrollback ● Kanban ● Goodbox

4. "Customer support over email and phone is so 20th century. Now it’s all @WhatsApp! [redacted]" — Vijay Vadlamani (@VJV87), Product Manager at Now Floats, December 3, 2014

5. ● Inexpensive mobile phones; some of them are shan zhai ● Inexpensive data plans, priced as low as INR 20 (~USD 0.30), (The world in a 20-rupee netpack: https://www.youtube.com/watch?v=5WJAGStkvPA) ● Mobile-ﬁrst use ● Growing mobile device use

6. 1. Birkodi, Kumta, Karnataka A tiny ﬁshing village by the Arabian Sea in north Karnataka. About 15 dwellings, a mosque, a primary school, and a run-down provisions shop. -- as of November 2014

7. Latifa Bi (fisherwoman), “We catch fish and sell it in the town. We don’t make more than five thousand rupees a month…” One of her sons discusses fish prices on WhatsApp with other fishermen, “The middlemen cannot fleece us now.” He only uses WhatsApp, Facebook and Nokia Maps. (Nimbuzz before the emergence of WhatsApp.)

8. 2. Sangli, Maharashtra Chanda, sex worker (Photo by Rohini Lakshané, CC-BY-SA 3.0)

9. Chanda lives in Gokul Nagar, one of its red-light areas of Sangli. ● Crank callers are an occupational hazard ● Hooked on: Sex work and Mobile Phones http://eroticsindia.org/gender-and-tech/hooked-on-sex-work-and-mobile-phon es/

10. 3. Bengaluru "Silicon Valley of India" ● Facebook group "Second to None"; Website: http://second-to-none.in; Android App: https://goo.gl/V5hpKi Diﬀerentiated from classiﬁed websites such as OLX and Quickr. ● Apps of e-commerce websites + Advertising by way of campaigns (E.g.:Big Billion Day Sale by Flipkart); The urban poor now access e-commerce.

11. 4. New Delhi A boutique owner orders materials from suppliers via WhatsApp. Turnaround time reduces as the paperwork for requisition comes later.

12. 4. New Delhi A boutique owner orders materials from suppliers via WhatsApp. Turnaround time reduces as the paperwork for requisition comes later.

13. 5. Jamshedpur, Jharkhand "India's Steel City" At the start of the business day for steel traders, the rates for purchase and sale for the day are decided on a WhatsApp group. (Conﬁdential research)

14. The WhatsApp Economy engulfs The urban rich The urban poor The rural rich The rural poor

15. Implications for Access Digital Security Privacy Net Neutrality Intellectual Property Regulation (Net Neutrality, Consumer Protection, and so on)

The WhatsApp economy

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