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By: Ra’Shaun Hicks
Dedication letter 
I want to dedicate this book to the Hurt and 
Pain. I never would have thought I would get 
through this part of my life with you on my 
side. But with you guys, I have become a better 
person and a better “Man”. This learning 
process I have gone through and struggled 
through has given me the strength to be in this 
situation now. I just want to say thank you and I 
will never give up.
My
Story
First published in the United States of America 
By The Art Institute of Fort Lauderdale 
1799SE 17th St., Fort Lauderdale, Fl. 33316 
http://new.artinstitutes.edu/fort-lauderdale 
All rights reserved. No part of this publication may be reproduced, 
stored in a retrieval system, or transmitted in any form or by any means, electronic, 
mechanical, photocopying, recording, or otherwise, without prior consent of the 
publishers. 
Ra’Shaun Hicks: Rogue Etoile 
Copyright 2014 Ra’Shaun Hicks, with texts and text contributions by Lucy Molina, 
Calvin Hodge, Kevin Campbell, & Courtnie Heller 
Editor: Lucy Molina 
Book Design: Ra’Shaun Hicks 
Photographer: Courtnie Heller 
Thanks to The Art Institute of Fort Lauderdale for the great opportunity, and to Lucy 
Molina the great teacher in the world for her endless Knowledge. 
Printed in United States of America
CONTENTS 
Introduction 
Chapter 1: Work Hard and No Play 
Chapter 2: Written on the Bag 
Chapter 3: Timeless Pieces/ White 
Edition 
Chapter 4: Timeless Pieces/ Black 
Edition 
Chapter 5: Look Around at Visuals 
Chapter 6: Sketch What You See 
Chapter 7: Chasing the Dream
Ra’Shaun Hicks at the age of 23, in 2007
Seeing and Being 
A foreword by Ra’Shaun Hicks 
Ra’Shaun Emmanuel Hicks has been called many 
things, including angel and devil, talent master, and 
designer. “Being a designer was never a part of the 
master plan. If things played out according to how I 
see them in my head, I’d probably be sitting in a 
cubicle at a law firm eight hours at a time entering 
data for the rest of my life.” This British raised 
designer spent the first ten years of his life in 
Ipswitch, England before moving to Virginia in the 
states. Honing in on his emotions, Ra’Shaun’s design 
aesthetic can be described as feminine, eccentric, 
unpredictable, and extremely versatile. He designs 
for all women- not just the mall girl or the 
businesswoman or the suburban type. From 
attending the Art Institute, he has learned that 
criticism is not always a negative aspect in life and it 
can drive your success. This is his passion, his dream 
and his passion for the future.
CHAPTER 1 
Work Hard and No Play 
“I am always in the sewing lab and loved to 
make clothes just because”
CHAPTER 2 
WRITTEN ON THE BAGS 
“The construction and detail to handbags 
was not something I really wanted to do but it 
came naturally to me”
CHAPTER 3 
Timeless Pieces: 
White Edition 
“What inspired me to do these pieces 
was just the fun of who I am and the 
love of color”
CHAPTER 4 
Timeless Pieces: 
Black Edition 
“What inspired me to do these designs 
was placing two different fabrics 
together and them making total sense”
CHAPTER 5 
Looking Around At Visuals 
“My visual mind takes over all the time, 
and when it does I create a 
masterpiece”
Royal Dreams 
By: Claire’s 
Created By: Ra’Shaun Hicks 
Concept 
! Disney 
! Prince 
! Princess 
! Dreams Come True 
Target Customer 
! Toddler ages Six to Sixteen 
! Parents that have Children 
! Parent will make about 35,000 to 50,000 dollars a 
year 
! Single parents and Families 
Social Responsibility 
! 10% will go to children that can’t afford to shop at the store 
Royal Dreams 
By Claire's 
Dare to Dream 
Princess 
Special 
! 
Closet 
Closet 
Dressing(( 
Room( 
Dressing(( 
Room( 
Shelves 
Shelves 
Register 
Front 
Door 
Castle 
Mannequin 
Mannequin 
5-way Star Fixtures 
5-way Star Fixtures 
Mission Statement 
Royal Dreams is not just a brand but an expression of 
who you are and to make sure that children are 
themselves. I decided on Royal Dreams because the 
faster life goes, the more you have to live every 
moment and make sure you love everything you do. 
“Dreams Do Become Royal” I design clothes because 
it makes me happy to see children smile when they 
see something on them, It makes them feel special 
when they come in the store. Because I was adopted 
I donate 10% of my earning to abandoned and 
adopted kids. They are the future and need our help 
to help them find there callings in life. “Nothing is 
better than making a child’s dream come true 
smile…” So just Dream Royally!!
Competitive Advantage 
! Interactive store 
! Adopted Children 
Dreams 
! Make a million dollars in 2 years of first store : 
Advertising and open more stores 
! Start my own charity for adopted children: 
Invest and put in time 
! Start adult store: Advertise and research 
So Just Dream Royally!
Louis Vuitton Window 
My Duplication of the 
Louis Vuitton Window
Concept Board 
Mood Board
CHAPTER 6 
Sketch What You See 
“When I’m alone and thinking too 
much, I make sure that I spend time 
with my sketch book”
CHAPTER 7 
Chasing the Dream 
“The future is only an arms length away 
and I am reaching” –R.H
que le début 
( only the beginning )

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Dare to Dream: A Designer's Journey

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  • 3. Dedication letter I want to dedicate this book to the Hurt and Pain. I never would have thought I would get through this part of my life with you on my side. But with you guys, I have become a better person and a better “Man”. This learning process I have gone through and struggled through has given me the strength to be in this situation now. I just want to say thank you and I will never give up.
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  • 6. First published in the United States of America By The Art Institute of Fort Lauderdale 1799SE 17th St., Fort Lauderdale, Fl. 33316 http://new.artinstitutes.edu/fort-lauderdale All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior consent of the publishers. Ra’Shaun Hicks: Rogue Etoile Copyright 2014 Ra’Shaun Hicks, with texts and text contributions by Lucy Molina, Calvin Hodge, Kevin Campbell, & Courtnie Heller Editor: Lucy Molina Book Design: Ra’Shaun Hicks Photographer: Courtnie Heller Thanks to The Art Institute of Fort Lauderdale for the great opportunity, and to Lucy Molina the great teacher in the world for her endless Knowledge. Printed in United States of America
  • 7. CONTENTS Introduction Chapter 1: Work Hard and No Play Chapter 2: Written on the Bag Chapter 3: Timeless Pieces/ White Edition Chapter 4: Timeless Pieces/ Black Edition Chapter 5: Look Around at Visuals Chapter 6: Sketch What You See Chapter 7: Chasing the Dream
  • 8. Ra’Shaun Hicks at the age of 23, in 2007
  • 9. Seeing and Being A foreword by Ra’Shaun Hicks Ra’Shaun Emmanuel Hicks has been called many things, including angel and devil, talent master, and designer. “Being a designer was never a part of the master plan. If things played out according to how I see them in my head, I’d probably be sitting in a cubicle at a law firm eight hours at a time entering data for the rest of my life.” This British raised designer spent the first ten years of his life in Ipswitch, England before moving to Virginia in the states. Honing in on his emotions, Ra’Shaun’s design aesthetic can be described as feminine, eccentric, unpredictable, and extremely versatile. He designs for all women- not just the mall girl or the businesswoman or the suburban type. From attending the Art Institute, he has learned that criticism is not always a negative aspect in life and it can drive your success. This is his passion, his dream and his passion for the future.
  • 10. CHAPTER 1 Work Hard and No Play “I am always in the sewing lab and loved to make clothes just because”
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  • 14. CHAPTER 2 WRITTEN ON THE BAGS “The construction and detail to handbags was not something I really wanted to do but it came naturally to me”
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  • 18. CHAPTER 3 Timeless Pieces: White Edition “What inspired me to do these pieces was just the fun of who I am and the love of color”
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  • 26. CHAPTER 4 Timeless Pieces: Black Edition “What inspired me to do these designs was placing two different fabrics together and them making total sense”
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  • 32. CHAPTER 5 Looking Around At Visuals “My visual mind takes over all the time, and when it does I create a masterpiece”
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  • 34. Royal Dreams By: Claire’s Created By: Ra’Shaun Hicks Concept ! Disney ! Prince ! Princess ! Dreams Come True Target Customer ! Toddler ages Six to Sixteen ! Parents that have Children ! Parent will make about 35,000 to 50,000 dollars a year ! Single parents and Families Social Responsibility ! 10% will go to children that can’t afford to shop at the store Royal Dreams By Claire's Dare to Dream Princess Special ! Closet Closet Dressing(( Room( Dressing(( Room( Shelves Shelves Register Front Door Castle Mannequin Mannequin 5-way Star Fixtures 5-way Star Fixtures Mission Statement Royal Dreams is not just a brand but an expression of who you are and to make sure that children are themselves. I decided on Royal Dreams because the faster life goes, the more you have to live every moment and make sure you love everything you do. “Dreams Do Become Royal” I design clothes because it makes me happy to see children smile when they see something on them, It makes them feel special when they come in the store. Because I was adopted I donate 10% of my earning to abandoned and adopted kids. They are the future and need our help to help them find there callings in life. “Nothing is better than making a child’s dream come true smile…” So just Dream Royally!!
  • 35. Competitive Advantage ! Interactive store ! Adopted Children Dreams ! Make a million dollars in 2 years of first store : Advertising and open more stores ! Start my own charity for adopted children: Invest and put in time ! Start adult store: Advertise and research So Just Dream Royally!
  • 36. Louis Vuitton Window My Duplication of the Louis Vuitton Window
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  • 39. CHAPTER 6 Sketch What You See “When I’m alone and thinking too much, I make sure that I spend time with my sketch book”
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  • 52. CHAPTER 7 Chasing the Dream “The future is only an arms length away and I am reaching” –R.H
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  • 60. que le début ( only the beginning )