having a social media strategy is the difference between succeeding and failing, here is a presentation that will get you headed in the right direction.

1. Creating Social Strategies The 4 Keys To Social Media Success For Auto Dealers By: Rob Hagen, Next Generation Dealer Services

2. Why Social Media? Traditional advertising breeds mistrust. It takes 1 peer recommendation to equal 200 traditional media impressions. People use social networks to be social, they want to be engaged. It’s where the people are.

3. Get Your Thinking Straight Times are changing, car dealers no longer rule the roost. It’s better to NOT use social networks than to use them poorly. Having a Facebook fan page or a Twitter account doesn’t mean you’re using social media the right way. Social networks are NOT a stand in for traditional advertising. The less you pitch the more you sell.

4. The 3 Phases of Dealer Social Maturity

5. The 4 Steps Investigate Define Objectives Choose Actions Pick The Platforms

6. Investigate Investigate your market, where are people hanging out. Take good notes. Use Twitter, Facebook and other local forums. Don’t Skip This Step!

7. Define Objectives What do you want to accomplish? A S.M.A.R.T strategy. Specific Measurable Attainable Realistic Timely Reminder: High goals are frequently easier to achieve than a lower onesbecause they exert a higher level of motivational force.

8. Choose Actions What are the actions you will be performing to meet your objectives? How are you going to build community? Will you be blogging? Podcasting? Will you be including social media with your offline advertising?

9. Pick Your Platforms Don’t put the cart before the horse, choose your platforms last. Which platforms will aid you in completing your actions so that you can reach your objectives. Use the notes you took in step one!

10. Contact Me RobH@NextGenDealer.com Cell: 225-938-0993 Site: NextGenDealer.com