Creating Social Strategies Leedom Presentation

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having a social media strategy is the difference between succeeding and failing, here is a presentation that will get you headed in the right direction.

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Creating Social Strategies Leedom Presentation

  1. 1. Creating Social Strategies<br />The 4 Keys To Social Media Success For Auto Dealers<br />By: Rob Hagen, Next Generation Dealer Services<br />
  2. 2. Why Social Media?<br />Traditional advertising breeds mistrust.<br />It takes 1 peer recommendation to equal 200 traditional media impressions. <br />People use social networks to be social, they want to be engaged.<br />It’s where the people are. <br />
  3. 3. Get Your Thinking Straight<br />Times are changing, car dealers no longer rule the roost.<br />It’s better to NOT use social networks than to use them poorly.<br />Having a Facebook fan page or a Twitter account doesn’t mean you’re using social media the right way.<br />Social networks are NOT a stand in for traditional advertising.<br />The less you pitch the more you sell.<br />
  4. 4. The 3 Phases of Dealer Social Maturity<br />
  5. 5. The 4 Steps<br />Investigate<br />Define Objectives<br />Choose Actions<br />Pick The Platforms<br />
  6. 6. Investigate<br />Investigate your market, where are people hanging out.<br />Take good notes.<br />Use Twitter, Facebook and other local forums.<br />Don’t Skip This Step!<br />
  7. 7. Define Objectives<br />What do you want to accomplish?<br />A S.M.A.R.T strategy.<br />Specific<br />Measurable <br />Attainable<br />Realistic<br />Timely<br />Reminder: High goals are frequently easier to achieve <br />than a lower onesbecause they exert a higher level <br />of motivational force.<br />
  8. 8. Choose Actions<br />What are the actions you will be performing to meet your objectives?<br />How are you going to build community?<br />Will you be blogging? Podcasting? <br />Will you be including social media with your offline advertising?<br />
  9. 9. Pick Your Platforms<br />Don’t put the cart before the horse, choose your platforms last.<br />Which platforms will aid you in completing your actions so that you can reach your objectives.<br />Use the notes you took in step one!<br />
  10. 10. Contact Me<br />RobH@NextGenDealer.com<br />Cell: 225-938-0993<br />Site: NextGenDealer.com<br />

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