Saint Louis Closet Co. Saint Louis Closet Co. designs, manufactures and installs custom closets and organizational for both residential and commercial clients. Products: Master Walk-In Closets, Pantries, Laundry Rooms, Home Offices, Playrooms, Kid’s Closets, Entertainment Centers, Murphy Beds and Craft Centers.
Jennifer’s Biography Started at 25 years old Graduate student at St. Louis University (communications) Worked for another closet company for 2 weeks—loved!! Dropped out of school, researched custom closet industry, wrote business plan with help from SBA.
Jennifer’s Biography Went to Small Business Administration class “How to Write a Business Plan” SBA Loan with bank Started Saint Louis Closet Co.
Saint Louis Closet Co. Opened 1991 1st year only 2 employees 1st year $240,000 2nd year $465,000 3rd year $620,000 Today over 58 full and part time employees
Saint Louis Closet Co. 1996 - Purchased 1st building- 9,000 sq. ft./Maplewood 2002 - Opened 1st remote showroom in Chesterfield 2006 - Opened 2nd showroom in O’Fallon 2006 - Purchased new building-30,000 sq. ft. 2007 - Over $5.5 million
Jennifer’s Biography Entrepreneurial family- grandparents and parents 5/4/94 met husband Matt Williams, fellow entrepreneur— TKO DJs 1997 Married Matt 2000 Son - Matthew 2001 Daughter - Hallie
Opened November 2007 All wines under $20 Wines categorized by taste Fun Labels Make wine shopping accessible to all Events-private & charity
Why Wine? New Marketing arm of Saint Louis Closet Co. Exposes new people to closets Allows ‘event business’ part of plan to work Fun way to have a hobby and work too!
The Challenges Starting young, inexperienced and underfinanced Being a woman business owner in a male- dominated field Juggling business ownership and motherhood Always wondering, “What’s next?” Continued growth
Jennifer Williams 314-781-9000 www.stlouisclosetco.com