2. Saint Louis Closet Co.
Saint Louis Closet Co. designs,
manufactures and installs custom
closets and organizational for both
residential and commercial clients.
Products: Master Walk-In Closets,
Pantries, Laundry Rooms, Home
Offices, Playrooms, Kid’s Closets,
Entertainment Centers, Murphy Beds
and Craft Centers.
3. Jennifer’s Biography
Started at 25 years old
Graduate student at St. Louis University
(communications)
Worked for another closet company for 2
weeks—loved!!
Dropped out of school, researched
custom closet industry, wrote business
plan with help from SBA.
4. Jennifer’s Biography
Went to Small Business
Administration class “How to
Write a Business Plan”
SBA Loan with bank
Started Saint Louis Closet Co.
5. Saint Louis Closet Co.
Opened 1991
1st year only 2 employees
1st year $240,000
2nd year $465,000
3rd year $620,000
Today over 58 full and part
time employees
6. Saint Louis Closet Co.
1996 - Purchased 1st building-
9,000 sq. ft./Maplewood
2002 - Opened 1st remote
showroom in Chesterfield
2006 - Opened 2nd showroom
in O’Fallon
2006 - Purchased new
building-30,000 sq. ft.
2007 - Over $5.5 million
7. Jennifer’s Biography
Entrepreneurial family-
grandparents and parents
5/4/94 met husband Matt Williams,
fellow entrepreneur— TKO DJs
1997 Married Matt
2000 Son - Matthew
2001 Daughter - Hallie
8. Opened November 2007
All wines under $20
Wines categorized by taste
Fun Labels
Make wine shopping
accessible to all
Events-private & charity
9. Why Wine?
New Marketing arm of Saint
Louis Closet Co.
Exposes new people to closets
Allows ‘event business’ part of
plan to work
Fun way to have a hobby and
work too!
10. The Challenges
Starting young, inexperienced and
underfinanced
Being a woman business owner in a male-
dominated field
Juggling business ownership and
motherhood
Always wondering, “What’s next?”
Continued growth
