SlideShare a Scribd company logo
1 of 1
Download to read offline
Millennials—The Home Buyers of Tomorrow 
The 2014 California Association of REALTORS® 
Millennials Survey looked at those born between 
1980 and 1996, or 18 to 34 year olds, who currently 
live in California. The Survey focused on renters and 
home owners and found that one in five are 
homeowners, 41 percent are renters and 36 percent 
live with their parents. When looking specifically at 
18-26 year olds, the Survey revealed that nearly half 
(49 percent) live with their parents. 
Demographically, they are very diverse—62 percent 
are minorities. This generation is known for delaying 
marriage and having children; the majority are not 
married and nearly half do not have children. They 
are, however, well educated; 46 percent of 27 to 34 
year olds have a college degree and 42 percent of 
18 to 26 year olds are currently enrolled in a college. 
Despite many having a higher education, their 
earnings and employment have some catching up to 
do. Only about half of echo boomers are currently 
employed, and only one-third have a full time job; 19 
percent have a part time job, 24 percent are students 
and 20 percent are unemployed. This bleak 
employment situation translates to a median annual 
income of $35,000. There is a silver lining for 
earnings; older millennials (those between 27 and 34 
years old) have a median annual household income 
of $50,000, compared to $30,000 for their younger 
cohort (18 to 26 year olds). 
Renters 
Approximately two out of five millennials are renters, 
paying a median monthly rent of $1,075. Affordable 
rent is the most important reason for electing to live 
in their current residence and also why the majority 
rent instead of buying—67 percent said they rent 
because they cannot afford to buy. 
While they may not be able to afford to buy a home 
now, most Gen Y renters feel that homeownership is 
important because it gives them the freedom to do 
what they want with the property, and they expect to 
buy a property within the next five years. 
Echo boomers in California prefer single family 
homes, as two out of three indicated they plan to 
purchase a single family home, compared to only 12 
percent who plan to purchase a townhome or 
condominium. Contrary to popular belief, the ideal 
home for many would be on a big lot with lots of land 
(42 percent) in the suburbs (41 percent). Fewer than 
one in three indicated an urban location preference 
for their ideal home. 
While they aspire towards home ownership, the 
majority are uncertain or doubtful they could obtain a 
mortgage now. Millennials are realistic about the 
responsibility that comes with the territory. Affordable 
home price, problems with credit/mortgages/taxes 
and maintenance are some of their biggest concerns 
about home ownership. About half of Gen Y renters 
have student debt, which is below $20,000 for many, 
so they do not feel it is preventing them from 
qualifying for a mortgage. However, the majority 
have other debt, such as credit cards and auto loans, 
which would make it difficult for them to buy a home. 
Brought to you by: 
Robert Leidig 
REALTOR® 
Century 21 Town & Country 
3700 Inland Empire Blvd. #150 
Ontario, CA 91764 
Office: 909-204-5800 
Cellular: 909-957-7661 
Email: rle3491929@aol.com 
BRE License: 01422758

More Related Content

What's hot

Jan12 editorialing
Jan12 editorialingJan12 editorialing
Jan12 editorialingSam Mayorga
 
Planning 60th slideshare v
Planning 60th slideshare vPlanning 60th slideshare v
Planning 60th slideshare vJim Gay
 
Gen Z 2025: The Final Generation
Gen Z 2025: The Final GenerationGen Z 2025: The Final Generation
Gen Z 2025: The Final Generationsparks & honey
 
Convergence’ is shaping urban america(finished)
Convergence’ is shaping urban america(finished)Convergence’ is shaping urban america(finished)
Convergence’ is shaping urban america(finished)RandyBett
 
New Trend: Millennials Choosing to Rent
New Trend: Millennials Choosing to RentNew Trend: Millennials Choosing to Rent
New Trend: Millennials Choosing to RentRCrenian
 
Pathfinding a Soft Landing to Energy Descent
Pathfinding a Soft Landing to Energy DescentPathfinding a Soft Landing to Energy Descent
Pathfinding a Soft Landing to Energy DescentBrad Attig
 
Out_in_the_South_Part_Three_ Opportunities _for_Funding_LGBT_Communities_in_t...
Out_in_the_South_Part_Three_ Opportunities _for_Funding_LGBT_Communities_in_t...Out_in_the_South_Part_Three_ Opportunities _for_Funding_LGBT_Communities_in_t...
Out_in_the_South_Part_Three_ Opportunities _for_Funding_LGBT_Communities_in_t...Naa Hammond
 

What's hot (12)

Jan12 editorialing
Jan12 editorialingJan12 editorialing
Jan12 editorialing
 
Nielsen Company 2014 Report - Millennial Breaking The Myths
Nielsen Company 2014 Report -  Millennial Breaking The MythsNielsen Company 2014 Report -  Millennial Breaking The Myths
Nielsen Company 2014 Report - Millennial Breaking The Myths
 
Gen Y Brown Bag
Gen Y Brown BagGen Y Brown Bag
Gen Y Brown Bag
 
Planning 60th slideshare v
Planning 60th slideshare vPlanning 60th slideshare v
Planning 60th slideshare v
 
Gen Z 2025: The Final Generation
Gen Z 2025: The Final GenerationGen Z 2025: The Final Generation
Gen Z 2025: The Final Generation
 
Buyers & Sellers
Buyers & SellersBuyers & Sellers
Buyers & Sellers
 
Growing Up Gen Z
Growing Up Gen ZGrowing Up Gen Z
Growing Up Gen Z
 
Convergence’ is shaping urban america(finished)
Convergence’ is shaping urban america(finished)Convergence’ is shaping urban america(finished)
Convergence’ is shaping urban america(finished)
 
New Trend: Millennials Choosing to Rent
New Trend: Millennials Choosing to RentNew Trend: Millennials Choosing to Rent
New Trend: Millennials Choosing to Rent
 
Pathfinding a Soft Landing to Energy Descent
Pathfinding a Soft Landing to Energy DescentPathfinding a Soft Landing to Energy Descent
Pathfinding a Soft Landing to Energy Descent
 
Out_in_the_South_Part_Three_ Opportunities _for_Funding_LGBT_Communities_in_t...
Out_in_the_South_Part_Three_ Opportunities _for_Funding_LGBT_Communities_in_t...Out_in_the_South_Part_Three_ Opportunities _for_Funding_LGBT_Communities_in_t...
Out_in_the_South_Part_Three_ Opportunities _for_Funding_LGBT_Communities_in_t...
 
Gen z
Gen zGen z
Gen z
 

Viewers also liked

'O son do ar' - flutes
'O son do ar' - flutes'O son do ar' - flutes
'O son do ar' - flutesOlga Veiga
 
7 Rue Promenade Transformation Photo Presentation
7 Rue Promenade Transformation Photo Presentation7 Rue Promenade Transformation Photo Presentation
7 Rue Promenade Transformation Photo PresentationVoyager Companies
 
Fernandes, josé guilherme dos santos; fernandes, daniel dos santos. a experi...
Fernandes, josé guilherme dos santos; fernandes, daniel dos santos.  a experi...Fernandes, josé guilherme dos santos; fernandes, daniel dos santos.  a experi...
Fernandes, josé guilherme dos santos; fernandes, daniel dos santos. a experi...Daniel S Fernandes
 
Itsm Service Excellence Glopore Ims
Itsm Service Excellence Glopore ImsItsm Service Excellence Glopore Ims
Itsm Service Excellence Glopore Imsak10dec85
 
Ejemplos de economía colaborativa.
Ejemplos de economía colaborativa.Ejemplos de economía colaborativa.
Ejemplos de economía colaborativa.Raúl Sánchez Tarí
 
Πολιτική Παιδεία Α΄ Λυκείου, βιβλίο μαθητή
Πολιτική Παιδεία Α΄ Λυκείου, βιβλίο μαθητήΠολιτική Παιδεία Α΄ Λυκείου, βιβλίο μαθητή
Πολιτική Παιδεία Α΄ Λυκείου, βιβλίο μαθητήGeorgia Kazakou
 
Genre specific research 90210
Genre specific research   90210Genre specific research   90210
Genre specific research 90210sez_gemini
 
Ilt sweden 06 таны амжилт таны гарт дашгүнсэн чимэд
Ilt sweden 06 таны амжилт таны гарт   дашгүнсэн чимэдIlt sweden 06 таны амжилт таны гарт   дашгүнсэн чимэд
Ilt sweden 06 таны амжилт таны гарт дашгүнсэн чимэдNarankhuu Dorj
 
Produced by convert-jpg-to-pdf.net (4)
Produced by convert-jpg-to-pdf.net (4)Produced by convert-jpg-to-pdf.net (4)
Produced by convert-jpg-to-pdf.net (4)Nisar Ahmed
 

Viewers also liked (15)

'O son do ar' - flutes
'O son do ar' - flutes'O son do ar' - flutes
'O son do ar' - flutes
 
My five
My fiveMy five
My five
 
Csl slide sfinalrecording
Csl slide sfinalrecordingCsl slide sfinalrecording
Csl slide sfinalrecording
 
7 Rue Promenade Transformation Photo Presentation
7 Rue Promenade Transformation Photo Presentation7 Rue Promenade Transformation Photo Presentation
7 Rue Promenade Transformation Photo Presentation
 
Transitores
TransitoresTransitores
Transitores
 
Wilton Bench Vise
Wilton Bench ViseWilton Bench Vise
Wilton Bench Vise
 
Fernandes, josé guilherme dos santos; fernandes, daniel dos santos. a experi...
Fernandes, josé guilherme dos santos; fernandes, daniel dos santos.  a experi...Fernandes, josé guilherme dos santos; fernandes, daniel dos santos.  a experi...
Fernandes, josé guilherme dos santos; fernandes, daniel dos santos. a experi...
 
ciberbullyn
ciberbullynciberbullyn
ciberbullyn
 
Itsm Service Excellence Glopore Ims
Itsm Service Excellence Glopore ImsItsm Service Excellence Glopore Ims
Itsm Service Excellence Glopore Ims
 
Ejemplos de economía colaborativa.
Ejemplos de economía colaborativa.Ejemplos de economía colaborativa.
Ejemplos de economía colaborativa.
 
Πολιτική Παιδεία Α΄ Λυκείου, βιβλίο μαθητή
Πολιτική Παιδεία Α΄ Λυκείου, βιβλίο μαθητήΠολιτική Παιδεία Α΄ Λυκείου, βιβλίο μαθητή
Πολιτική Παιδεία Α΄ Λυκείου, βιβλίο μαθητή
 
Genre specific research 90210
Genre specific research   90210Genre specific research   90210
Genre specific research 90210
 
Ilt sweden 06 таны амжилт таны гарт дашгүнсэн чимэд
Ilt sweden 06 таны амжилт таны гарт   дашгүнсэн чимэдIlt sweden 06 таны амжилт таны гарт   дашгүнсэн чимэд
Ilt sweden 06 таны амжилт таны гарт дашгүнсэн чимэд
 
Produced by convert-jpg-to-pdf.net (4)
Produced by convert-jpg-to-pdf.net (4)Produced by convert-jpg-to-pdf.net (4)
Produced by convert-jpg-to-pdf.net (4)
 
Geoglessonplan hiv
Geoglessonplan hivGeoglessonplan hiv
Geoglessonplan hiv
 

Similar to Home buyers of tomorrow

A millennials guide to homeownership
A millennials guide to homeownershipA millennials guide to homeownership
A millennials guide to homeownershipBrockHarris7
 
A Millennial’s Guide to Homeownership | KM Realty Group Chicago, IL
A Millennial’s Guide to Homeownership | KM Realty Group Chicago, ILA Millennial’s Guide to Homeownership | KM Realty Group Chicago, IL
A Millennial’s Guide to Homeownership | KM Realty Group Chicago, ILTammy Jackson
 
A Millennial’s Guide to Homeownership
      A Millennial’s Guide to Homeownership      A Millennial’s Guide to Homeownership
A Millennial’s Guide to HomeownershipRoger Owens
 
Lab42 - A Closer Look at Millennials & Housing
Lab42 - A Closer Look at Millennials & HousingLab42 - A Closer Look at Millennials & Housing
Lab42 - A Closer Look at Millennials & HousingRobert Maihofer
 
TTLC_Whitepaper_Millenials Power the Next Wave in Housing
TTLC_Whitepaper_Millenials Power the Next Wave in HousingTTLC_Whitepaper_Millenials Power the Next Wave in Housing
TTLC_Whitepaper_Millenials Power the Next Wave in HousingJoe Fraser
 
2015 1st Quarter Stats - Brian Buffini Real Estate Report
2015 1st Quarter Stats - Brian Buffini Real Estate Report2015 1st Quarter Stats - Brian Buffini Real Estate Report
2015 1st Quarter Stats - Brian Buffini Real Estate ReportMelissa Day
 
Adulthood, Delayed What Has the Recession Done to Millennials.docx
Adulthood, Delayed What Has the Recession Done to Millennials.docxAdulthood, Delayed What Has the Recession Done to Millennials.docx
Adulthood, Delayed What Has the Recession Done to Millennials.docxnettletondevon
 
Millennials-Hard to Pin Down, Yet Ripe for Conversion
Millennials-Hard to Pin Down, Yet Ripe for ConversionMillennials-Hard to Pin Down, Yet Ripe for Conversion
Millennials-Hard to Pin Down, Yet Ripe for ConversionJonathan Monroe
 
20 THE NEW” HOUSING AND MORTGAGE MARKET SPRING 2016The .docx
20   THE NEW” HOUSING AND MORTGAGE MARKET SPRING 2016The .docx20   THE NEW” HOUSING AND MORTGAGE MARKET SPRING 2016The .docx
20 THE NEW” HOUSING AND MORTGAGE MARKET SPRING 2016The .docxlorainedeserre
 
20 THE NEW” HOUSING AND MORTGAGE MARKET SPRING 2016The .docx
20   THE NEW” HOUSING AND MORTGAGE MARKET SPRING 2016The .docx20   THE NEW” HOUSING AND MORTGAGE MARKET SPRING 2016The .docx
20 THE NEW” HOUSING AND MORTGAGE MARKET SPRING 2016The .docxnovabroom
 
CMHC MORTGAGE SURVEY 2018
CMHC MORTGAGE SURVEY 2018CMHC MORTGAGE SURVEY 2018
CMHC MORTGAGE SURVEY 2018Shawn Venasse
 
Know the Buyers of Utah Homes
Know the Buyers of Utah HomesKnow the Buyers of Utah Homes
Know the Buyers of Utah HomesBilly_Rechner
 
Millennials and their money.pdf
Millennials and their money.pdfMillennials and their money.pdf
Millennials and their money.pdfDaniel van Niekerk
 
Millennials' Diversity Exposed
Millennials' Diversity ExposedMillennials' Diversity Exposed
Millennials' Diversity ExposedBARD Advertising
 
2015 Millennials Knowledge Module
2015 Millennials Knowledge Module  2015 Millennials Knowledge Module
2015 Millennials Knowledge Module bebravo
 
accesibilidad al alquiler de vivienda en eeuu
accesibilidad al alquiler de vivienda en eeuuaccesibilidad al alquiler de vivienda en eeuu
accesibilidad al alquiler de vivienda en eeuuidealista/news
 
America's Rental Housing: Evolving Markets and Needs 2013
America's Rental Housing: Evolving Markets and Needs 2013America's Rental Housing: Evolving Markets and Needs 2013
America's Rental Housing: Evolving Markets and Needs 2013Amy
 
Edge of Amazing: Breakout Session A - The Road Home: Affordable Housing in Sn...
Edge of Amazing: Breakout Session A - The Road Home: Affordable Housing in Sn...Edge of Amazing: Breakout Session A - The Road Home: Affordable Housing in Sn...
Edge of Amazing: Breakout Session A - The Road Home: Affordable Housing in Sn...PIHCSnohomish
 

Similar to Home buyers of tomorrow (20)

A millennials guide to homeownership
A millennials guide to homeownershipA millennials guide to homeownership
A millennials guide to homeownership
 
A Millennial’s Guide to Homeownership | KM Realty Group Chicago, IL
A Millennial’s Guide to Homeownership | KM Realty Group Chicago, ILA Millennial’s Guide to Homeownership | KM Realty Group Chicago, IL
A Millennial’s Guide to Homeownership | KM Realty Group Chicago, IL
 
A Millennial’s Guide to Homeownership
      A Millennial’s Guide to Homeownership      A Millennial’s Guide to Homeownership
A Millennial’s Guide to Homeownership
 
Millenniale guide
Millenniale guideMillenniale guide
Millenniale guide
 
Lab42 - A Closer Look at Millennials & Housing
Lab42 - A Closer Look at Millennials & HousingLab42 - A Closer Look at Millennials & Housing
Lab42 - A Closer Look at Millennials & Housing
 
TTLC_Whitepaper_Millenials Power the Next Wave in Housing
TTLC_Whitepaper_Millenials Power the Next Wave in HousingTTLC_Whitepaper_Millenials Power the Next Wave in Housing
TTLC_Whitepaper_Millenials Power the Next Wave in Housing
 
2015 1st Quarter Stats - Brian Buffini Real Estate Report
2015 1st Quarter Stats - Brian Buffini Real Estate Report2015 1st Quarter Stats - Brian Buffini Real Estate Report
2015 1st Quarter Stats - Brian Buffini Real Estate Report
 
Adulthood, Delayed What Has the Recession Done to Millennials.docx
Adulthood, Delayed What Has the Recession Done to Millennials.docxAdulthood, Delayed What Has the Recession Done to Millennials.docx
Adulthood, Delayed What Has the Recession Done to Millennials.docx
 
Millennials-Hard to Pin Down, Yet Ripe for Conversion
Millennials-Hard to Pin Down, Yet Ripe for ConversionMillennials-Hard to Pin Down, Yet Ripe for Conversion
Millennials-Hard to Pin Down, Yet Ripe for Conversion
 
20 THE NEW” HOUSING AND MORTGAGE MARKET SPRING 2016The .docx
20   THE NEW” HOUSING AND MORTGAGE MARKET SPRING 2016The .docx20   THE NEW” HOUSING AND MORTGAGE MARKET SPRING 2016The .docx
20 THE NEW” HOUSING AND MORTGAGE MARKET SPRING 2016The .docx
 
20 THE NEW” HOUSING AND MORTGAGE MARKET SPRING 2016The .docx
20   THE NEW” HOUSING AND MORTGAGE MARKET SPRING 2016The .docx20   THE NEW” HOUSING AND MORTGAGE MARKET SPRING 2016The .docx
20 THE NEW” HOUSING AND MORTGAGE MARKET SPRING 2016The .docx
 
CMHC MORTGAGE SURVEY 2018
CMHC MORTGAGE SURVEY 2018CMHC MORTGAGE SURVEY 2018
CMHC MORTGAGE SURVEY 2018
 
Know the Buyers of Utah Homes
Know the Buyers of Utah HomesKnow the Buyers of Utah Homes
Know the Buyers of Utah Homes
 
Millennials and their money.pdf
Millennials and their money.pdfMillennials and their money.pdf
Millennials and their money.pdf
 
Millennials' Diversity Exposed
Millennials' Diversity ExposedMillennials' Diversity Exposed
Millennials' Diversity Exposed
 
2015 Millennials Knowledge Module
2015 Millennials Knowledge Module  2015 Millennials Knowledge Module
2015 Millennials Knowledge Module
 
accesibilidad al alquiler de vivienda en eeuu
accesibilidad al alquiler de vivienda en eeuuaccesibilidad al alquiler de vivienda en eeuu
accesibilidad al alquiler de vivienda en eeuu
 
America's Rental Housing: Evolving Markets and Needs 2013
America's Rental Housing: Evolving Markets and Needs 2013America's Rental Housing: Evolving Markets and Needs 2013
America's Rental Housing: Evolving Markets and Needs 2013
 
Edge of Amazing: Breakout Session A - The Road Home: Affordable Housing in Sn...
Edge of Amazing: Breakout Session A - The Road Home: Affordable Housing in Sn...Edge of Amazing: Breakout Session A - The Road Home: Affordable Housing in Sn...
Edge of Amazing: Breakout Session A - The Road Home: Affordable Housing in Sn...
 
Knowing Your Generations
Knowing Your GenerationsKnowing Your Generations
Knowing Your Generations
 

More from Robert Leidig

Fyler how to fix your credit score
Fyler how to fix your credit scoreFyler how to fix your credit score
Fyler how to fix your credit scoreRobert Leidig
 
Flyer thinkin about buy or sell
Flyer thinkin about buy or sellFlyer thinkin about buy or sell
Flyer thinkin about buy or sellRobert Leidig
 
Eastvale sfr special
Eastvale sfr specialEastvale sfr special
Eastvale sfr specialRobert Leidig
 
Home buyers of tomorrow
Home buyers of tomorrowHome buyers of tomorrow
Home buyers of tomorrowRobert Leidig
 
Market snap shot 2015
Market snap shot 2015Market snap shot 2015
Market snap shot 2015Robert Leidig
 

More from Robert Leidig (6)

Fyler how to fix your credit score
Fyler how to fix your credit scoreFyler how to fix your credit score
Fyler how to fix your credit score
 
Flyer thinkin about buy or sell
Flyer thinkin about buy or sellFlyer thinkin about buy or sell
Flyer thinkin about buy or sell
 
Century21 logos
Century21 logosCentury21 logos
Century21 logos
 
Eastvale sfr special
Eastvale sfr specialEastvale sfr special
Eastvale sfr special
 
Home buyers of tomorrow
Home buyers of tomorrowHome buyers of tomorrow
Home buyers of tomorrow
 
Market snap shot 2015
Market snap shot 2015Market snap shot 2015
Market snap shot 2015
 

Home buyers of tomorrow

  • 1. Millennials—The Home Buyers of Tomorrow The 2014 California Association of REALTORS® Millennials Survey looked at those born between 1980 and 1996, or 18 to 34 year olds, who currently live in California. The Survey focused on renters and home owners and found that one in five are homeowners, 41 percent are renters and 36 percent live with their parents. When looking specifically at 18-26 year olds, the Survey revealed that nearly half (49 percent) live with their parents. Demographically, they are very diverse—62 percent are minorities. This generation is known for delaying marriage and having children; the majority are not married and nearly half do not have children. They are, however, well educated; 46 percent of 27 to 34 year olds have a college degree and 42 percent of 18 to 26 year olds are currently enrolled in a college. Despite many having a higher education, their earnings and employment have some catching up to do. Only about half of echo boomers are currently employed, and only one-third have a full time job; 19 percent have a part time job, 24 percent are students and 20 percent are unemployed. This bleak employment situation translates to a median annual income of $35,000. There is a silver lining for earnings; older millennials (those between 27 and 34 years old) have a median annual household income of $50,000, compared to $30,000 for their younger cohort (18 to 26 year olds). Renters Approximately two out of five millennials are renters, paying a median monthly rent of $1,075. Affordable rent is the most important reason for electing to live in their current residence and also why the majority rent instead of buying—67 percent said they rent because they cannot afford to buy. While they may not be able to afford to buy a home now, most Gen Y renters feel that homeownership is important because it gives them the freedom to do what they want with the property, and they expect to buy a property within the next five years. Echo boomers in California prefer single family homes, as two out of three indicated they plan to purchase a single family home, compared to only 12 percent who plan to purchase a townhome or condominium. Contrary to popular belief, the ideal home for many would be on a big lot with lots of land (42 percent) in the suburbs (41 percent). Fewer than one in three indicated an urban location preference for their ideal home. While they aspire towards home ownership, the majority are uncertain or doubtful they could obtain a mortgage now. Millennials are realistic about the responsibility that comes with the territory. Affordable home price, problems with credit/mortgages/taxes and maintenance are some of their biggest concerns about home ownership. About half of Gen Y renters have student debt, which is below $20,000 for many, so they do not feel it is preventing them from qualifying for a mortgage. However, the majority have other debt, such as credit cards and auto loans, which would make it difficult for them to buy a home. Brought to you by: Robert Leidig REALTOR® Century 21 Town & Country 3700 Inland Empire Blvd. #150 Ontario, CA 91764 Office: 909-204-5800 Cellular: 909-957-7661 Email: rle3491929@aol.com BRE License: 01422758