Millennials (also known as Generation Y, Generation Me and Echo Boomers) are the demographic cohort following Generation X. There are no precise dates for when this cohort starts or ends; demographers and researchers typically use the early 1980s as starting birth years and ending birth years ranging from the mid-1990s to early 2000s. In August 1993, an Ad Age editorial coined the phrase Generation Y to describe those who were aged 11 or younger as well as the teenagers of the upcoming ten years who were defined as different from Generation X.[4] Since then, the company has sometimes used 1982 as the starting birth year.[5] According to Horovitz, in 2012, Ad Age "threw in the towel by conceding that Millennials is a better name than Gen Y". https://www.ifa-jobs.com

1. FINANCE
MILLENNIALS & MONEY
- A MILLENNIAL REPORT -

2. WHO ARE THE
MILLENNIALS
Millennials (also
known as Generation
Y, Generation Me and
Echo Boomers) are the
demographic cohort
following Generation
X. There are no precise
dates for when this
cohort starts or ends;
demographers and
researchers typically
use the early 1980s as
starting birth years
and ending birth years
ranging from the mid-
1990s to early
2000s. In August 1993,
an Ad Age editorial
coined the phrase
Generation Y to
describe those who
were aged 11 or
younger as well as the
teenagers of the
upcoming ten years
who were defined as
different from
Generation X.[4] Since
then, the company has
sometimes used 1982
as the starting birth
year.[5] According to
Horovitz, in 2012, Ad
Age "threw in the
towel by conceding
that Millennials is a
better name than
Gen Y".

3. WHAT WE KNOW ABOUT THEIR FINANCES
of renters age 25-34
plan to buy a home at
some point in the
future. Forty-four
percent say they’re
currently renting to
financially prepare for
homeownership.
91%
percent of Asian and
White Millennials
prefer online access
for financial
transactions. However,
just 53 percent of
Black Millennials
prefer online access.
67%
would trust
information from
banks when making
financial decisions.
Responsibility is the
top concern when
choosing a financial
company.
49%

4. ONLY 20%
OF MILLENNIALS
THINK THEY’LL
BE ABLE TO
RETIRE AT 65.

5. are not actively saving for the
future. The research revealed their
beliefs and attitudes towards money
and uncovered how their goals and
values differ based on ethnic and
cultural backgrounds.
60%
do not have enough money for their
day-to-day needs. While only 37
percent of the generation report
having a financial plan, 86 percent
are saving money each month,
according to a report conducted by
Facebook.
1 IN 2
MILLENNIALS
OF MILLENNIALS

6. WOMEN
Millennials drive 40 percent of the financial
conversation on Facebook, generating around 6.5
million posts, comments, likes and shares each
month.
ARE THE ONES WHO PROPEL THE
FINANCIAL CONVERSATION

7. ONE IN FOUR
MILLENNIALS
OVERSPEND.

8. More than 60 percent of all
content pertaining to peer-
to-peer payments, loans
and mortgages, banking,
investments and credit
cards is dominated by
female users.
FEMALES
Debt, credit scores and
financial guidance are
among the top concerns for
this generation. An
estimated 53 percent of
millennials report not
having someone they trust
for financial guidance
NO TRUST
Nearly half of the
generation is open to
swapping their bank, credit
card company or brokerage
account and a third
describe their current bank
in unflattering terms
OPEN-MINDED

9. MILLENNIALS ARE
REDEFINING
FINANCIAL SUCCESS!
According to Facebook, some 46 percent believe that financial success means being
debt free. Owning a home was considered a top priority by 21 percent of millennials,
while only 13 percent cite being able to retire are their main financial priority.

10. FINANCIAL ADVISORS...
DO YOU SEE THE
OPPORTUNITY TO HELP
THESE FOLKS??

11. - FINANCE: MILLENNIALS & MONEY -
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