Service learning campaign for NAMI:CV

1. NAMI:CV The National Alliance on Mental Illness: Champlain Valley NaderaBhuayan, Kyle Kreig, Rebecca Neary & Elaina Robinson

2. Campaign Goal Motivate members of the community to build awareness of mental illness in the Champlain Valley Stimulate members of the community to become involved in helping themselves and helping to meet the mental health needs of their loved ones and neighbors

3. Audiences Linda has an undiagnosed mental illness finds it hard to talk to anyone and fears being judged negatively Community leaders influential and looked up to don’t know they too are affected by mental illness John and Julia son, David, has been diagnosed with ADHD looking for support and compassionate help

4. A visit, a vision, a quest Whether you are looking for understanding, acceptance, information, education, or support regarding mental illness, you can turn to the staff at NAMI:CV. NAMI:CV is caring, compassionate people who understand mental illness, have first hand experience with mental illness, and the resources to help you, your neighbors and your loved ones to seek help, healing and recovery.

5. Media Plan Situation Analysis: Residents of the Champlain Valley do not know how to sufficiently help loved ones and neighbors who are suffering from mental illness or are unaware that they might be affected by mental illness. What will media accomplish? Motivate members of the community to build awareness of mental illness in the Champlain Valley Stimulate members of the community to become involved in helping themselves and helping to meet the mental health needs of their loved ones and neighbors

6. Selection Criteria: Media were selected based on their ability to reach our three target audiences. For all audiences we will use media that reach Clinton, Franklin, and/or Essex counties because they make up the service area of NAMI:CV. People suffering from mental illness. Most often, severe mental illnesses are diagnosed in young people between 16 and 25 years of age. Because of this we will use media that primarily reach adolescents and young adults in this age range to deliver our message to people suffering from mental illness. Families of people suffering from mental illness. Because most people suffering from mental illnesses are young adults, this campaign needs to reach such crucial family members as parents, grandparents, siblings, and other caregivers We will be using media that reach audiences over the age of 25 to reach this audience. Community leaders. Because this audience is made up of professionals such as local elected and government officials, spiritual leaders, corporate directors, business owners and operators in the Champlain Valley, we will be targeting them through business and professional related media as well as media that target middle range and older adult audiences.

7. Print

8. Radio

9. Posters and flyers

10. Linda’s PSA

11. Community Leaders’ PSA

12. John and Julia’s PSA

13. Live Copy PSA ANNOUNCER: The National Alliance on Mental Illness of Champlain Valley helps people affected by mental illness in our community. Whether you’re looking for information on mental illness or someone to talk to, you can turn to NAMI:CV. The caring, compassionate staff at NAMI:CV has first-hand experience with mental illness. NAMI:CV has the resources to help you, your loved ones and your neighbors . Recovery begins today by calling 518-561-2685.

14. Thank You! Thank you Amanda Bulris and board members of NAMI:CV for your attention and the opportunity to produce this campaign!