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Social Media – Journey of
How We Write on Walls.




Marc Fernando
06 May 2011
OVERVIEW

    Introduction
    Social Media in Sydney
    Key Trends
    Next Steps




2
WHAT IS SOCIAL MEDIA?
SOCIAL MEDIA


      A service that facilitates communication.
      A service that builds communities of people who
       share interests and activities.
      A service or platform that allows people to build
       networks or relationships.




 4
SOCIAL MEDIA EVOLUTION

     Writing on Walls




 5
SOCIAL MEDIA EVOLUTION




                  Writing On Walls




 6
WRITING ON WALLS IN SYDNEY


      Represents a shift in how individuals,
       corporations, businesses, and government
       agencies communicate.
      Technology is an important part of this change but
       is an enabler.
      Providing a value added service which allows
       Sydney-siders to take the social experience of
       eating online.
      Geo-tagging via social media channels in its
       infancy.

 7
BRINGING IT ALL 2GETHA :-)


      Open up new pathways to better ROC(ROI).
      Develop collaboration to further engage and
       humanise the dining experience.
      Awareness that social media is more about
       sociology, and technology is the delivery platform.




14
THANKS…


      Find Out More…
          Visit my blog www.writingonwalls.com

      My Contact…
          marcusrfernando@gmail.com
          @marcusrfernando
          http://au.linkedin.com/in/marcfernando




17

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Social Media - Journey of How We Write On Walls (Marc Fernando)

  • 1. Social Media – Journey of How We Write on Walls. Marc Fernando 06 May 2011
  • 2. OVERVIEW Introduction Social Media in Sydney Key Trends Next Steps 2
  • 3. WHAT IS SOCIAL MEDIA?
  • 4. SOCIAL MEDIA  A service that facilitates communication.  A service that builds communities of people who share interests and activities.  A service or platform that allows people to build networks or relationships. 4
  • 5. SOCIAL MEDIA EVOLUTION Writing on Walls 5
  • 6. SOCIAL MEDIA EVOLUTION Writing On Walls 6
  • 7. WRITING ON WALLS IN SYDNEY  Represents a shift in how individuals, corporations, businesses, and government agencies communicate.  Technology is an important part of this change but is an enabler.  Providing a value added service which allows Sydney-siders to take the social experience of eating online.  Geo-tagging via social media channels in its infancy. 7
  • 8. BRINGING IT ALL 2GETHA :-)  Open up new pathways to better ROC(ROI).  Develop collaboration to further engage and humanise the dining experience.  Awareness that social media is more about sociology, and technology is the delivery platform. 14
  • 9. THANKS…  Find Out More… Visit my blog www.writingonwalls.com  My Contact… marcusrfernando@gmail.com @marcusrfernando http://au.linkedin.com/in/marcfernando 17