Atmosphere cse 2013 final

IMPROVING collaboration within a group
ALIGNING the organization towards a common goal
INCREASING SALES to gain market share
REWARDING top performers to recognize and value great work
BECOMING A LEADER in corporate social responsibility
DEVELOPING A CULTURE of flawless execution
INCREASING AWARENESS AND FUNDS for your foundation
CELEBRATING a major milestone

© 2013-2014 Atmosphere Event Communications. All Rights Reserved.

La ﬁn d’un périple JOURNEY TO TCC
marque toujours
le début d’un autre.
Vous avez été préparés à travailler
was a custom designed training campaign (over a 6 month period) reinforcing the
en équipe, à faire face aux conflits
et à bâtir la confiance.
Le 11 décembre, votre monde
notion of trust building, constructive conflict, and commitment to common goals.
The objective was to build a more cohesive, functional team that members were
aura besoin que vous mettiez
votre apprentissage à exécution.
Le moment est venu de vous
engager…et de conquérir!

Every journeys end
committed to. The campaign included strategically aligned learning simulations
marks the beginning
of a new one.
and workshops, theme development, teasers, follow-up implementation, commu-
As a team you’ve been prepared
to face conflict and build trust.
On December 11 th , your world
nication plans, giveaways, venue selection, and event logistics.
needs you to put your learning
into action. Its time to commit
and conquer!

NOMINATED : Best Corporate Team Building Award ( 2010 )
Canadian Event Industry Awards.
«L ’engagement de l’individu à l’effort “Individual commitment to a group effort,
de groupe, voilà ce qui fait fonctionner that is what makes a team work,
une équipe, une compagnie, une société, a company work, a society work,
une civilisation. » a civilization work.”
– Vince Lombardi – Vince Lombardi

FLY ME TO THE MOON (Fundraising Event)
Our mandate was to design and deliver a star studded grand prix fundraising
gala for 600 elite guests with only a 3 week deadline. The event took place in a
42,000sq’ completely bare hangar. Our first challenge was having access to the
space for 12 hours and that the space would be occupied by the operator while
we were setting up. Additional challenges were ensuring that all airport regula-
tions were followed as well as creating a space that could be elegant and intimate
enough to cater to the high end crowd. The final challenge was to assemble “A” list
talent that included Ben Mulroney to host and Sister Sledge and Thelma Houston
to perform. Careful attention to detail both with logistics and décor helped us flaw-
lessly execute a high-end event that raised over 200k for Montreal Hospitals.

WINNER : Best Event for a Charitable Organization ( 2009 )

AEROPLAN GIVES BACK
Aeroplan’s goal was to create a socially responsible team-building experience.
Our long-standing relationship with this client was the key that allowed us to push
the envelope in order to achieve maximum engagement.We designed a dynamic
and impactful two-day CSR (corporate social responsibility) experience by having
the Aeroplan team generate awareness and support for Dans la rue. The event
culminated at a sleepout which helped to raise $79,000.00 in solidarity for street
kids of Montreal.

NOMINATED : Best Corporate Team Building Event ( 2012 )

Website: www.atmosphereevents.ca | Email: info@atmosphereevents.ca | 5524, rue St-Patrick, suite 208, Montréal (Québec) Canada H4E 1A8
T . 514.735.6655 F. 514.735.6654 TOLL FREE: 877.774.3738

SPECIAL EVENTS, MEETINGS, TEAMBUILDING, TRAINING AND FOLLOW UP COMMUNICATIONS…
From a one off event to the strategic implementation of events to meet your organizational obejctives.

Website: www.atmosphereevents.ca | Email: info@atmosphereevents.ca | 5524, rue St-Patrick, suite 208, Montréal (Québec) Canada H4E 1A8
T . 514.735.6655 F. 514.735.6654 TOLL FREE: 877.774.3738

© Atmosphere Event Communications 2013-2014
Canadian Special Events EXPO 13 / The Great Idea Show / March 20

@atmosphereevent
facebook.com/atmosphereeventcommunications

5524 St Patrick Street, #208 , Tel: 514.735.6655, Toll Free : 877.774.3738, info@atmosphereevents.ca, www.atmosphereevents.ca

© Atmosphere Event Communications


Great event : Now what?

@atmosphereevent


How would you Sustain
the momentum of your event?

•  With a well formed follow up strategy

@atmosphereevent

2012-2013

Why develop a follow up strategy when
Planning events?

It allows you to:

•  Build towards being recession proof
•  Help drive the client’s business forward
•  Become a strategic long term partner
•  Focus on message retention and sustainment
•  Measure the effectiveness of the event
•  Create a recurring revenue model

@atmosphereevent
@atmosphereevent
#eventstrategytse2013


Being Strategic
means:

•  Aligning events to corporate objectives

@atmosphereevent


Post event
follow up means:

•  Using communications tools,
other events, and training
to reinforce messages

•  i.e. Email marketing ,Teambuilding,
webcast, internal magazine, social
media, training programs , video,
surveys etc… Get creative !

@atmosphereevent


Journey
mapping

@atmosphereevent


@atmosphereevent


Take the
10,000 foot view

•  Take a pulse of what is going on
with your client's organization before
planning the event.

•  Consider asking some new questions:

@atmosphereevent


Needs
assessment

•  Why are you hosting the event?
•  What is happening in the organization?
•  Have there been any changes?
•  What are your goals and obstacles?
•  What skills and or knowledge is to be learned?
•  Who is your competition?
•  What is your primary outcome?
•  What type of mediums do use use to communicate
with your organization? Example, webcast, print, email, social media

@atmosphereevent


The
concept

•  What’s the theme?
•  What are the key messages?
•  How will the environment and décor serve to reinforce
those messages?
•  How will we brand the event?

@atmosphereevent


The
event

•  Which location best serves the objectives and key messages?
•  What training or team building needs to take place to
help participants act on the key messages?
•  How can food and beverage & AV best serve our objectives?
•  How can marketing collateral/signage be reused for follow up?

@atmosphereevent


The
follow up

•  Length of time to sustain the message ?
•  Can this event link to other events?
•  What communication vehicles are available?
•  Who are we communicating with?
•  How will we know that we are successful?

@atmosphereevent


@atmosphereevent

Take
your
events
further



More
information

For more information on Atmosphere Event Communications
please visit our website:

www.atmosphereevents.ca

@atmosphereevent


Jason
Katz

Title: President
A 26 Year Veteran in the events industry.
From the technical side of events to the sales and marketing,
Jason has proven his worth to many corporate clients over the years
including Tommy Hilfiger, Home Depot, McDonald's and Aeroplan.
This award winning producer from Atmosphere Event Communications
has carved out a niche in the corporate events and meetings industry
by not being complacent. By guiding his clients and his team
to a place well after the event is completed, Jason has developed
strategies that companies will begin to apply if they want to
maximize the potential of their events!

jkatz@atmosphereevents.ca
514.735.6655 Ext.22

@atmosphereevent


Jonathan
Braunstein

Title: Training Lead
Jonathan has helped organizations develop, change, and overcome
their challenges for over 10 years. His exposure to a diversity of
organizational cultures gives him the ability to place himself
in a CEO's shoes trying to meet a triple bottom line, while also designing
employee-centered approaches that empower people to be part of the
conversation and mobilized towards collective goals. He’s applied his
innovative change process designs and workshop facilitation methodologies
towards achieving organizational effectiveness in settings
ranging from pharmaceutical, IT and retail, to Universities,
not-for-profit and community service organizations.
He is currently an MA candidate in Human Systems Intervention
at Concordia University and plans on pursuing a PhD
in Social Change and Mobilization.
jonathan@atmosphereevents.ca

@atmosphereevent

Atmosphere cse 2013 final

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