1. The California Asphalt Pavement Association

2.  Established in 1953 in Southern California
 Northern California group formed in 1994
 Merged into statewide association in 2012
 ~200 members
 Producers, refiners, paving
contractors, suppliers, manufacturers, labs,
etc.
 The only association focusing exclusively
on asphalt issues & promotion in California
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3.  Board of Directors
 Committees
 Executive
 Finance
 Technical Advisory
 Legislative/Political Action
 Environmental
 Contractors
 RegionalTechnical
 Event Steering
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4.  501(c)(6) Non-profit trade association
 Board of Directors (Statutory Members)
 Asphalt Producers
 Asphalt Refiners
 2 Asphalt Pavement Contractor Reps
 Executive Director
 Membership Services Manager
 Technical Consultants
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5.  Strategic G0als
 Build partnerships and leverage resources
 Expand and empower membership
 Educate stakeholders & raise public awareness
 Build relationships & support
 Values
 Active, Engaged, Prominent
 Unique,Trusted, Ethical
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6.  Member focus, member value
 Active, engaged, prominent
 Strive for consensus
 Technical knowledge transfer
 Help members deliver a quality product
 Strong partnership with owners, others
 Unique, trusted, influential, ethical
 Help members build relationships
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Russ, these seem more like
tactics to achieve those
strategic goals. Consider the
following slide. Those in GREEN
seem like “values.”

7. 7
Focus on Members
DeliverQuality Products
Build Consensus
Partner with Owners
Build Relationships
AddValue
TransferTechnology

8.  Active Environmental Committee
 CARB, regional air district monitoring
 Asphalt plant & paving focus
 Proposition 65 settlement agreement
 Annual environmental-focused magazine issue
 Coordinate with other entities as needed
 State and regional water quality issues
 Periodic ‘Member Alerts’
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9.  Targeted Legislative Advocacy
 ‘Fly-ins’ to Sacramento, Washington, D.C.
 Legislative monitoring and influence
 Facilitate plant, jobsite tours
 Political Action Committee
 Periodic legislative reports
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10. 10
Asphalt industry delegation with U.S. Sen. Boxer

11. 11
Members attend a meeting at the state Capitol in Sacramento

12. 12
CalAPA delegation meets with state Sen. DeSaulnier

13. 13
Members attend a meeting with U.S. Rep. McClintock in D.C.

14. 14
State Assembly candidate Brian Meinschein on a CCA plant tour

15. 15
U.S. Rep. John Garamendi tours aTeichert plant

16. 16
2013 Spring Conference April 25 in Ontario

17. 17
CalAPA conferences are the “must-attend” events of the year

18. 18
Pascal Mascarenhas ofVulcan Materials at the Fall Conference

19. 19
Caltrans Director Malcolm Dougherty at the Fall Conference in Sacramento

20. 20
Trade show component of conferences are popular

21.  Technical Expertise
 StatewideTechnical Advisory Committee (TAC)
 Regional technical meetings (industry-agency)
 Engaged with Caltrans on specification
development, deployment
 Educating locals on specifications, best
practices
 Exclusive training attended by hundreds
statewide (30 % public agency personnel)
 Conferences set the technical agenda
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22. 22
Demo at HamburgWheelTrackTest class in Sacramento

23. 23
‘Asphalt 101’ class held for the City of Sacramento paving crews

24. 24
Joe Peterson of Caltrans at a recent CentralValleyTechnical Committee meeting

25. 25
Annual Dinner at the Jonathan Club in Los Angeles

26. 26
L.A. City Councilman Mitchell Englander (center) at the Annual Dinner

27. 27
Annual GolfTournament at Industry Hills Country Club

28. 28
L.A. Contractor’s Dinners

29. 29
‘Day at the Races’ in beautiful Del Mar, CA

30. 30
Helping staff a booth at an APWA conference in Anaheim

31. 31
At the ‘Green Build Expo’ in San Francisco

32. 32
A Caltrans Rock Products Committee sponsor meeting

33. 33
Team-building at the Caltrans-industry Rock Products Committee

34. 34
U.C. Pavement Research Center demonstration

35. 35
CSU Chico students sponsored at the CalAPA Fall Conference

36. 36
Cal Poly Pomona, Cal Poly Long Beach students sponsored at Spring Conference

37. 37
Bi-monthly California Asphalt Magazine

38. 38
Weekly ‘Asphalt Insider’ electronic newsletter

39. 39
Periodic ‘Member Alert’ bulletins & White Papers

40. 40
Annual Membership Directory & Buyer’s Guide (members only)

41. 41
CalAPAWebsite

42. 42
CalAPA’s social media presence via Facebook,Twitter

43. 43

44.  Active involvement in Caltrans specification
development, issue resolution
 RAP & RAS
 Caltrans moves from 15 % to 25 % RAP
 Caltrans draft spec for RAS
 Long-life asphalt pavement strategy
adopted on multiple projects
 Transition to Superpave
 Use of inertial profilmeter
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45.  Warm Mix Asphalt emphasis leads to
widespread implementation
 Sponsoring freeWMA training classes in
Northern & Southern California
 Part of coalition behind $3 billion L.A. City
road improvement plan
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46. 46
Countering aggressive PCC industry marketing

47.  Providing input into pavement reflectivity
research
 Helping GAO on Lifecycle Cost Analysis
(LCCA) report
 Interacting on various technical
committees, meetings and studies
 Promoting areas traditionally strong for
asphalt pavements
 Countering bad legislation (I think Jim is
going to add some examples here.)
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48. 48
Jim St. Martin
RussellW. Snyder
SophieYou
Rita Leahy

49. 49
Jeff Sievers
Carpenter Hawkins Sievers
Kerry Hoover
Construction Marketing Services

50.  CalAPA is
 Focused on Asphalt Pavements
 THE technical resource
 Member-centric
 Results oriented
 Obsessed (sounds like a mental illness…how about
“dedicated to Member service”?) with service
 Respected by agencies, regulators
 A trusted partner in your success
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51. Russell W. Snyder, Executive Director
California Asphalt Pavement Association
P.O. Box 981300
West Sacramento, CA 95798
(916) 791-5044
rsnyder@calapa.net
www.calapa.net
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